VMT - 3 oktober 2017 - wouter de Heij (TOP b.v.)

4-10-2017 www.wouterdeheij.com @deheij +31.6.55765772GENERAL RELATIVITY THEORY (1915)

4-10-2017 www.wouterdeheij.com @deheij +31.6.55765772
Wouter de Heij M.Sc.
TU-Delft
ATO-DLO (WUR)
TOP b.v. & CWP b.v.
Food4Innovations & Holland Food Ventures
BOX N.V.
Board Member GMV-FME

TOP – A value based knowledge company
• CEO & Co-owner of TOP
• > 25 persons : BSc / MSc / PhD
• 50% (fresh-convenience) food producers,
40% equipment manufacturers (OEMs)
10% retail and other sales channels
• Private business oriented R&D&I service provider
• Novel technology @ industry scale
• ‘Real’ food applications & Introduction’s
Field Labs /
Labjams
Crossing the
Valley of Death
“doing”
Garages (pilots,
trial facilities)

4-10-2017 www.wouterdeheij.com @deheij +31.6.55765772 Project Examples @ TOP b.v.

1 billion people worldwide have malnutrition

40% of the food produced is never eaten

HD

• Low-carbs (sugars are worldwide the ‘evil’ ingredient).
• Convenience (PET, everywhere, online, personalized)
• Healthy (with vegetables and super foods)
• Non-heated (Hence the use of mild preservation technologies)
• Guild free (proud to put it on Instagram)
• Hybrid products (Juice+dairy, Beer as Beverage, etc.)

• Raw materials fresh (cut, squeezed, …)
• Short-shelf-life final product (7-30 days).
• Pasteurisation (T>72oC) and sterilisation (T>121oC)
• The new challenges in technology design (+HD)
• O ja, het moet ook nog veilig zijn.

Partners – CWP with PurePulse
(PEF 2.0)
PurePulse – PEF 2.0

HD
Hoe verloopt het ontwerp van
machines en proceslijnen?

Product Proces Ingredient
Current
New
Current
New
Current
New
Current
New
Current
New
Current
New
Current
Type of innovation
none: Roll-out, training,
optimalisation
Substitution
Concurrent engineering
Process improvement
Innovative substitution
Gold digging
System innovation
Process-product
innovation
20%
40%
5%
5%
10%
5%
5%
10%
15%
Current
New
New
Context/Markt
DISRUPTIVE INNOVATION PROJECTS
Idea’s
1
2
3
4
5
6
7
8
No

Laboratory test Labscale
system
Pilot scale 0-serie
Production
series
sales
(R&D)
Sales of Innovative
foodproducts
(Industry)
15-50kE 40-200kE 100-750kE 300-3000kE 150-1500kE
Market
survey
Market
survey
1 gr - 1 kg 0.1 - 10 kg 1 - 100 kg 100 - 1000 kg Sales of
technology
(Industry)
Product challenge
tests
Laboratory product
tests
Kip-en-ei : Wie investeert?
Research Development
1 gr - 1 kg 10 kg - 100 kg
Voedselproductie
(productenenrecepten)
Machinebouw
(technologieenprocessen)

Design aspects in Delft Design Matrix
1. Opdracht afbakenen.
2. Criteria waar Design aan moet voldoen (PvE).
3. Evalueer financiële aspect.
4. Evalueer het bestaande product en proces.
5. Breng alle informatie over het product in kaart.
6. Zoek mogelijkheden voor aanpassing design.
7. Ontwikkel design alternatieven (conceptueel)
8. Analyseer de alternatieven (conceptueel)
9. Maak modellen voor product transformatie
10. Evalueer design aan zaken als hygiëne, veiligheid milieubewustzijn enz.
11. Maak een volledig maar beknopt rapport.
12. Ontwikkel en werk de details uit (details).

Totale projectkosten
0% 25% 50% 75% 100%
0%
Mogelijkheidvoorkostenreductie
30%
15%
Conceptual design
Engineering
Inkoop
Bouw
Opstarten

• HD is geen onderdeel van de WTB opleidingen
• WTB talent is (te) dun gezaaid (ASML trekt …)
• Herken en ken de projectvormen.
• 3D (virtueel) ontwerpen bespaart (veel) geld
• Grote organisaties kopen wel en innoveren niet (meer).
• Klein organisaties hebben ideeen, maar …

@deheij wouter.deheij
www.top-bv.nl
www.wouterdeheij.com
www.food4innovations.blog

Closed innovation Open innovation
All brilliant experts in our area do work in our company
Not all brilliant expert do work in our company. We have to
collaborate with other experts in and outside our company.
To have a profitable R&D department, we have to develop our
knowledge ourselves. We also must develop new technologies,
products and sell these products ourselves.
External R&D might create added value. The interne R&D is
necessary to capture a part of this added value.
If we invent ourselfves, we may enter the market firstly. We will
win if we enter the market first.
We don´t have to initiate research to have profit of this research.
Having a optimal business model is more important that entering
the market first.
If our R&D investments increase, we will find the best and most
ideas and we eventually become market leader.
We win if we optimally use ideas from our own organization and
ideas from our outside our organization.
We must protect our intellectual property so that our competitors
can´t profit from our ideas.
Others may use our IP if we can increase our business. We
have to use the IP of others if this makes our business more
profitable.
Ref. Groen et.al, Innoveren, 2006

VMT - 3 oktober 2017 - wouter de Heij (TOP b.v.)

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