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People Who Care

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Murdoch University

3rd Murodch PR year students developed a communication plan to attract younger volunteers; most of their ideas were successfully implemented by People Who Care, and the organisation nominated the students for a federal award recognising their efforts for the community.

Educación
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People Who Care (PWC) Communication Strategy
Introduction of PWC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Current Situation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background ,[object Object],[object Object]
[object Object],Current age of volunteers
Objectives ,[object Object],[object Object],[object Object]
Previous Communication Analysis ,[object Object],[object Object],[object Object],[object Object]
Effectiveness of Previous Communication Strategy ,[object Object],[object Object],[object Object],[object Object]
Perspective of the Youths ,[object Object],[object Object],[object Object],[object Object],[object Object]
Perspective of the Youths ,[object Object],[object Object],[object Object]
Three Communication Strategies ,[object Object],[object Object],[object Object]
Student Volunteer Program (SVP)
SVP: Introduction ,[object Object],[object Object],[object Object]
SVP: Target Group ,[object Object],[object Object],[object Object],[object Object]
Students from Guildford Grammer helping out at the Leisure Centre in PWC.
SVP: Key Message ,[object Object],[object Object],[object Object],[object Object]
SVP : Induction Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SVP : Induction Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SVP : Execution Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SVP : Execution Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SVP : Proposed Timetable Guildford Grammar Student Volunteers : 20 1:00pm 5:00pm Grp 1: Cooking Class Grp 2: Wall Mural Grp 3: Op Shop Grp 4: Life Story Project Refreshments Briefing Sample Volunteer Timetable
Student Volunteer Program Schools Schools Schools People Who Care Op Shop Leisure Centre Creative Arts Academic Mentoring Life Story Project
SVP : Recognition Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Youth Volunteer Program (YVP)
YVP: Introduction ,[object Object],[object Object],[object Object]
YVP: Target Group ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YVP: Key Message ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YVP : Induction Stage ,[object Object],[object Object],[object Object]
YVP : Execution Stage ,[object Object],[object Object],[object Object],[object Object]
YVP : Execution Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YVP : Execution Stage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YVP : Recognition Stage ,[object Object],[object Object],[object Object]
Corporate Communication
Corporate Communication ,[object Object],[object Object],[object Object],[object Object]
Radio and Print Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Video ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Website ,[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Newsletter ,[object Object],[object Object],[object Object],[object Object]
Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q & A
The End

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Notas del editor

  1. - Mentoring program to be mentioned here?Forming a band??Life Project Review?To add benefits: children get a listening ear from older clientsTo bridge age gap by doing things together
  2. - Mentoring program to be mentioned here?Forming a band??Life Project Review?To add benefits: children get a listening ear from older clientsTo bridge age gap by doing things together
  3. - Mentoring program to be mentioned here?Forming a band??Life Project Review?To add benefits: children get a listening ear from older clientsTo bridge age gap by doing things together
  4. Where should we add the testimonies to build up footage to be incorporated into corporate video? Are we going to give them an idea on how the corporate video for students should be like? What it should include and choice of words? What happened to our young spokesperson idea?