Slides from LeanUX NYC 2014

1. 345 Seventh Avenue 11th Floor New York, NY
Is bad research better than no research?
Deidre Kolarick
Director of Research & Insights
Catalyst Group
@deidrek2

2. Lean Research
@deidrek2

3. What could possibly go wrong?
@deidrek2

5. So is bad research better than no research?
@deidrek2

6. 1. Don’t test your own designs.
@deidrek2

7. 16
The case for someone else doing it
Smoking
makes you
smarter!
Trust me.
Don’t worry!
I totally don’t
cause cancer.
@deidrek2

8. 16
Confirmation bias
@deidrek2

9. 16
We want to be right.
@deidrek2

10. 16
“Just be aware of your biases.”
– Lots of people
@deidrek2

11. 17
2. Make a plan - and stick to it.
@deidrek2

12. 17
2. Make a plan - and stick to it.
@deidrek2

13. 18
3. Observe and be observed.
@deidrek2

14. 19
4. Treat research as a skill to be developed.
Corollary: Get help when you need it.
@deidrek2

15. 37
Thank you!
@deidrek2