This is the fourth of a 4 Part series that describes a Social Internet Philosophy that can creates positive results for Small Business in the world of internet marketing. This presentation focuses on the technologies and ideas that make up the internet.

1. Intro Part II: What is this “Internet”
you speak of?

2. Millions of People Use the
Internet Everyday
There is no getting around the idea
that the internet is an important part
of life
People are using more and more
online technologies everyday to
increase the productivity of their lives
Most of the general populace does not
understand or is interested in knowing
how the technology works
As Business Owners wanting to
increase profits, the idea of using a
tool that you have little understanding
is unnerving
We need to have a basic level of
understanding in order get the best
out of the systems we use
Social Interneting Part II: The Internet

3. Social Interneting Identifies 6
“Keys of Understanding”
about the Internet
Web
Technologies
Distribution
Technologies
GUI
Technologies
Development
Technologies
Browsers Buzzwords
Social Interneting Part II: The Internet
The Internet
1/3 of Social Interneting

4. Web Technologies: How
the Internet Works
Conceptually “Web Technologies” are
simple in design:
1) From your computer you
REQUEST an item from a server
2) The server PROCESSES the
request
3) The Server sends a RESPONSE
back to your computer
4) Your computer TRANSFORMS the
response so you can understand
the information
Social Interneting Part II: The Internet

5. Some Web Technologies
are simple to understand
HTML, the language that drives the
internet, can be easy to understand by
knowing simple rules:
1) HTML is a tag based language.
Anything important to
communicate is done inside a
<open> and </closing> tag.
2) Abbreviations are made to make
the language compact to send &
receive
3) A translation to readable format is
needed to have end users
understand what the information
says
4) Learning some basics will give a
big boost when talking with
developers about what is needed
for your business
Social Interneting Part II: The Internet

6. Why does knowing about Web
Technologies Important?
One location is not as important as information
Information can be shared simply without duplication
The REQUEST will only return information the server PROCESSes
REQUESTs and RESPONSEs can be manipulated in cyberspace
The End-User Experience has little to do with the retrieval of information
Social Interneting Part II: The Internet

7. Distribution Technologies :
Providing Information
Connectivity
Utilizing “Distribution Technologies”
gives end-users the ability to interact
with your information on their terms.
•Distribution Technologies are “Web
Technologies” standardized by a
standards organization
•The most used Distribution
Technology is the RSS (Really Simple
Syndication) Feed
•Distribution Technologies are used
primarily in Blogs and Article systems,
but Distribution Technologies can be
used anywhere information needs to
be retrieved
•Most “web enabled” devices have a
way of reading Distribution
Technologies, including computers,
PDA’s, cell phones, mp3 players, etc
Social Interneting Part II: The Internet

8. Why is knowing about Distribution
Technologies are important?
Distribution gives end users flexibility in about getting information
More than just article information can be distributed
Give subscription based thoughts will create repeat consumers
Getting information without a website keeps “in mind” presence
Distribution can push information to other internet locations
Social Interneting Part II: The Internet

9. GUI Technologies: How do
End Users Interact on Your
Website?
GUI ( Graphical User Interface)
technologies is about how an end user
interacts with information on your
website.
Standard web controls, like a textbox,
will prompt for user interaction while
an image or video may just display
information.
GUI technologies that work well in an
application, such as tree lists, may not
work the same in a web application.
Creating custom controls can allow the
end user a new way to interact with
your information
Creative GUI Technologies push the
use of the internet forward (Adobe
Acrobat, Adobe Flash, etc.)
Social Interneting Part II: The Internet

10. WARNING: A website is not a desktop
application
Just because an item works well in a desktop
application does not mean that it will work
well in a web application
Desktop applications can have a dynamic way of
moving through a process (jumping from
forms to forms), the web is a very static
means of moving through a process (web
page)
If the control of the means of process flow breaks
the end user may not be able to complete
tasks as effectively as designed
Make sure to implement ideas that are fluid and
achieve the final process instead of what is
found in normal applications. Every control
used properly will enhance the user
experience, while every control improperly
will create a negative experience.
Social Interneting Part II: The Internet

11. Why is knowing about GUI
Technologies are important?
GUI technologies allow understanding of end users activities
Creating a custom GUI technology can give an edge to website
Use standard controls to present information accurately
Use standard controls to gather data accurately
Create power end user experiences instead of stale performance
Social Interneting Part II: The Internet

12. Development
Technologies: The Man
behind the curtain
Most “Development Technologies” are
created for Technical individuals.
However, understanding a couple key
ideas can impact how information is
used in two important areas
1) Apart from Server Technologies
that process the request from an
end user, Development
Technologies can help transform
that information on the end user
browser for a more in-depth
experience
2) Creating a plan to implement
Development Technologies
through an online API may give an
edge over your competitors to
distribute and interact with
information
Social Interneting Part II: The Internet

13. A quick thought about API
There is something powerful in the act of giving
access to functionality only your business
possesses to the development community at
large.
Certain businesses would never have exploded if
it wasn’t for the joint community
development efforts created by an exposed
API
There is HUGE power in giving the community the
ability to utilize your information in any way
they can imagine
If you control how the information is used then
the full potential of what can be
accomplished may never be seen
Many new “points of profit” have been achieved
through the collaborative effort of API
Development
Social Interneting Part II: The Internet

14. Why is knowing about Development
Technologies are important?
Development can give direction to building a better user experience
Be able to explain to web developers ideas they can understand
Creating an exposed API can give your business a competitive edge
Development allows information & services to reach different audiences
Development allows unlimited potential of information & services
Social Interneting Part II: The Internet

15. Browsers: Not Everyone
Sees the Same Way
The ways to transform the information
from web sites is as varied as the
people who use the internet.
Not all browsers interact with
information the same way.
Certain browser types will render the
presentation to the end user
differently. This means that even
though a website may look perfect in
Mozilla’s FireFox, the presentation may
look completely different in Apples’
Safari.
Understanding that there are
differences to the browsers will let the
development of websites be uniform.
Social Interneting Part II: The Internet

16. Why is knowing about Browsers is
important?
Different Browsers transform information differently
Different browsers utilize different add-ons to make robust experiences
Understanding browsers will let you optimize for user base
Browsers can direct people to “points of profit” effectively
Browsers can give insight on why conversions are not on target
Social Interneting Part II: The Internet

17. Buzzwords: The driving
force behind confusion
and misunderstanding
The technologies behind the internet
have not really changed since the late
90’s. However … Much “news” and
“buzz” has been created around terms
thought to be new.
Podcasts, blogs, social networks and
other terms have been around since
early 90’s, but have taken on new life
because of buzzwords.
Understanding the truth behind the
buzzwords allows business owners the
understanding on how to effectively
build websites incorporating those
terms
Make sure to learn about Buzzwords
that are being told “You Need to
Implement”. Most modern websites
already include the ideas inside of
them
Social Interneting Part II: The Internet

18. Why is knowing about Buzzwords are
important?
Understanding Buzzwords allows for easier requests to developers
Most Buzzwords items included in modern websites
Effectively showcase your website as “buzzword” approved
Effectively create buzzwords to enhance your online presence
Understanding Buzzwords means understanding the technologies
Social Interneting Part II: The Internet

19. Understanding the
Internet Means
Understanding Technology
The Internet
By learning about the “Key Points of
Understanding” outlined in Social
Interneting any individual can create a
powerful comprehension of the
Internet world at large.
To become an expert in all of these
areas means dedication of a HUGE
amount of time and energy. This is not
needed to be functional in the online
world, but …
Understanding how these technologies
interact with your business will take
your business to the next level in
customer experience, lead generation
and end product sales.
Let the experts deal with the
intricacies, just learn to speak their
language.
Social Interneting Part II: The Internet
The Technology

20. Interested in Learning More?
Visit
http://www.SocialInterneting.com
To see more videos and contact a certified Social
Interneting Head Coach about increasing your
profits through our structured program