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CHINA UPPER MIDDLE CLASS CONSUMERS The Future of Newspapers

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CHINA UPPER MIDDLE CLASS CONSUMERS
WILL TRANSFORM THE NATION
๏ China’s new middle class is divided into different generations, the most striking of which we call Generation 2 (G2)
๏ It comprised nearly 200 million consumers in 2012 and accounted for 15 percent of urban consumption and in ten years’ time,
their share of urban consumer demand should more than double, to 35 percent
01
Source : The magnitude of China’s middle-class, McKinsey & Company, 2013

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