ONLINE NEWSPAPER READERS
Differences in digital reach across the newspaper titles.
Half of The Guardian’s and The DailyTelegraph readers are now based purely online whereas The Times has just 3% digital only
reach thanks to its pay wall.
% who read print only
% who read digital only
Source : NRS PADD period July 2011 to June 2012
43% 54% 54%
81% 91% 91%