The Atlantic (U.S. magazine) doubles the size of its writing since 2009 and making money since 2010.
In ﬁve years, through social, its online trafﬁc jumped 80% with more than 25 million unique visitors
per month without compromise quality of content.
The reasons for successes :
02 PRESS ONLINE :
THE END OF GOOGLE DEPENDENCE
๏ recruit new talents
๏ work like a start-up, lean production
๏ know your audience
๏ mobile ﬁrst
๏ use data and social media
๏ organize events and training
๏ develop brands
๏ create video content
Source : The Atlantic president M. Scott Havens, SXSW 2013