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02 INCOME SOURCES EVOLVING FREEMIUM The Future of Newspapers

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02 INCOME SOURCES EVOLVING
FREEMIUM
A combination of free and premium contents. The most popular
business model on Internet. Several varieties with a similar
base : a limited part and a full access part, fees for access to
both.
SUBSCRIPTION
Provides access to an offer or benefit (yearly/monthly) with
regular payment period. This system has been used by press
and mobiles but today is increasingly digital.
MICROTRANSACTION
The principle : payments are small sums to promote repetition
and impulse buying. Very common in
image/ringtone sales and many apps/mobile games.
CLOUD COMPUTING
The principle : the customer pays for time spent or number of
logins, the amount of downloads, e.g pay per minute with
Skype credit or Paypal fee for each transaction.
AFFILIATION
A type of performance-based fidelity marketing where a
business rewards one or more affiliates for each visitor or
customer that participates.
ONLINE ADVERTISING
First source of income for websites.
But increasingly difficult to make it a single source of income,
because it requires very high traffic.

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