02 INCOME SOURCES EVOLVING
A combination of free and premium contents. The most popular
business model on Internet. Several varieties with a similar
base : a limited part and a full access part, fees for access to
Provides access to an offer or beneﬁt (yearly/monthly) with
regular payment period. This system has been used by press
and mobiles but today is increasingly digital.
The principle : payments are small sums to promote repetition
and impulse buying. Very common in
image/ringtone sales and many apps/mobile games.
The principle : the customer pays for time spent or number of
logins, the amount of downloads, e.g pay per minute with
Skype credit or Paypal fee for each transaction.
A type of performance-based ﬁdelity marketing where a
business rewards one or more afﬁliates for each visitor or
customer that participates.
First source of income for websites.
But increasingly difﬁcult to make it a single source of income,
because it requires very high trafﬁc.