Millions of jobs are posted on LinkedIn every day. LinkedIn helps you find relevant jobs that suit your skills and qualifications. This workshop presenattion is in partnership with Seneca.

1. How to Optimize your LinkedIn
profile for Job Search
Starting at 2:00 PM
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What we will cover
in this workshop
Introduction: What is LinkedIn?
Build your LinkedIn profile
Build your professional network
Use your network on LinkedIn
to connect to opportunity
Search and apply for jobs
on LinkedIn
Extra credit

3. I like donuts
Watch me eat a donut
Here’s a cool photo of my donut
Here’s a donut recipe
I’m listening to “Donuts” Anyone
want a donut?
What you do on
other social media

4. I hope to operate a donut
franchise one day.
I’m looking for a job at a donut
company.
I have three years experience
making donuts.
My top skills are donut production
and sales.
Here are 3 recommendations from
former donut colleagues.
On LinkedIn:
A professional mindset

5. 30 million+ employers are
on LinkedIn, with 20 million+
open job opportunities
Millions of mentors and mentees
have signed up to give and get
career advice on LinkedIn
2.8 million recruiters use
LinkedIn to fill open jobs
every day
Build your
professional network
and connect to jobs

6. Build your
LinkedIn profile
1. Set up your account
2. Profile vs. resume
3. Create an All- star profile

7. Set up your
account
Visit LinkedIn.com on a
desktop computer, or
download the mobile app.
Build your LinkedIn profile

8. Build your LinkedIn profile
Profile vs. resume
There are big differences between your
LinkedIn profile and your resume. For
example, your LinkedIn profile:
Speaks to all potential employers, not just a
single one.
Goes into more detail with skills, projects,
interests, certifications, and more.
Allows other professionals and employers
to interact, learn, and contact you.
Contains recommendations and
endorsements.

9. First Fold
Information
• Professional Profile Picture
• Creative Cover Photo
• LinkedIn Headline
• Profile Summary
Build your LinkedIn profile

10. Claim your
Personalized URL
• Click the Me icon at the top
of your LinkedIn homepage.
• Click View profile.
• Click Edit public profile & URL in
the right rail.
• Under Edit your custom URL in the
right rail, click the Edit icon next
to your public profile URL.
• Type the last part
of your new custom URL in the
text box.
• Click Save.
Build your LinkedIn profile

11. Add your
education
• Add your school/university,
major(s) and degree(s)
• Add academic awards and
honors
• Include your activities, including
student leadership positions,
clubs, etc.
Build your LinkedIn profile

12. Add your work
experience
Profiles with work experience are
10x more likely to get messaged
• List internships, summer jobs, and
part-time jobs
• Add examples of your work or
photos
• Describe what you
accomplished
Build your LinkedIn profile

13. Add volunteer
experience
Hiring managers value work and
volunteer experiences
• Volunteer experiences
• Accomplishments (courses,
honors, awards, etc.)
• Interests (join relevant Groups on
LinkedIn)
Build your LinkedIn profile

14. Add your skills
Students who add 5 or more
skills receive up to 17x more
Profile views
• Add relevant skills you’ve
acquired from internships,
volunteer experiences, paid job
experience (technical and soft
skills)
• Consider recommendations from
professors or teachers
Build your LinkedIn profile

15. v
1. Build your professional network
2. Discover existing connections
3. Search for new connections
4. Expand your network strategically
Build your
professional
network

16. Discover existing
connections
Click “My Network” in the top navigation to
find people you already know, including:
Friends and family
Current and former colleagues Current and
former managers
Build your Professional Network

17. Build your professional network
Search for new
connections
Use the search bar in the top
navigation to find new
connections by:
Name
Keyword
Company
Location
Build your Professional Network

18. We recommend that you always
add a personalized message to
make it clear to the other person
why you are reaching out.
Search for new
connections
Build your Professional Network

19. Expand your network
strategically
✓ Who should I reach out to on
LinkedIn?
✓ What should I say?

20. Did you know?
50%+ of hires result from a
personal connection

21. Use your network on
LinkedIn to connect
to opportunity
1. Message connections
2. Ask for informational interviews
3. Request referrals
4. Request recommendations
5. Add value and engage

22. Lauren’s story:
Your network can help you get the job
Send messages to your
connections directly from:
LinkedIn messaging page
Your connections page
Their profile page
Message connections
Use Your Network

23. The purpose of an informational
interview is for you to:
Gain advice on your career path
Learn about an industry you are
interested in
Learn about a specific company
you’d like to work for
Establish a professional bond
Ask for informational
interviews
Use Your Network

24. Ask for a job referral by reaching out
to your connections at companies you
intend to apply to.
Make sure to include:
Why you are interested in the specific
role
Your appreciation for your
connection’s consideration
DID YOU KNOW? More than 60% of the workforce
has referred someone to work at their company.
Request referrals
Use Your Network

25. ✓ On a connection’s profile, click More… and
then Request a Recommendation.
✓ You can select your relationship to this person
✓ Indicate whether you worked with them in a
particular role
✓ Customize your message while asking for
recommendation
Request
recommendations

26. Did you know?
LinkedIn members are 9X
more likely to get hired
when referred

27. Like and share things that
people in your network
will care about and post
Join groups and
exchange insights with
school or program alumni
Invest time in your
Connections and request
informational interviews
Give testimonials
and recommendations
to others
Add value and engage with your network
Use Your Network

28. Search and apply
for jobs on LinkedIn
1. Set career interests
2. Search for jobs
3. Create search alerts
4. Review “Jobs You May Be Interested In”
5. Follow companies
6. Apply actively

29. Set Career interests
Include potential job titles and
locations in your career interests to
receive more relevant job suggestions.
Turn on the Open Candidates setting to
let employers know you are actively
searching and available for a new job.
Search and Apply for Jobs

30. Keyword
Job title
Company
Location
Function
Experience level
Date posted
Search for jobs
Use LinkedIn’s search filters to
find jobs by:
Search and Apply for Jobs

31. Keyword
Job title
Company
Location
Function Industry
Experience level
Date posted
Create search alerts
Create search alerts to be notified
when jobs you are interested in are
posted by turning on “Job Alerts.”
Use filters in the search bar to create
alerts by:
Search and Apply for Jobs

32. Review jobs you
may be interested in
For the best job recommendations,
make sure your profile is filled out
with accurate:
Work experience
Skills
Location information
Search and Apply for Jobs

33. Applicants who apply to jobs within the first three
days of posting are 13% more likely to get the job.
Apply actively
Use the “Easy Apply” or “Apply on
company website” button to quickly
apply for a job you want.
Stay on top of your job search by
using the LinkedIn mobile app to find
and apply for new jobs, anywhere,
any time.
Search and Apply for Jobs

34. job seekers visit LinkedIn
jobs every week
Did you know?
25M+

35. Extra credit
Additional features and
guidance to help you advance
your career
1. Follow Companies
2. Explore alumni
3. Join groups
4. Privacy settings

36. Recruiters on LinkedIn can filter
specifically for candidates who have
engaged with their company page.
Make sure to show your interest by
taking this easy step.
Follow companies

37. Consider reaching out to anyone
whose career interests you for an
informational interview.
Explore alumni

38. Join groups
Find and join groups of professionals
to give and get career help and
resources by filtering for ”Groups”
using the search bar.

39. Profile Visibility
• Use full name in your profile.
• Keep profile visibility open to public
• Make sure your location is sited
• Use profile badges on your website,
signature, & social media sites
• Link your profile to your own
company page as well as other
company pages
Build your LinkedIn profile

40. Connect with me here
Shelly Kaushik