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Publicizing small businesses with affordable PR tools

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Deluxe Corporation
Deluxe Corporation

A great overview for any size business regarding why you need PR and a few simple secrets to help you in today’s world: Secret #1 – The media is a customer Secret #2 – Say VERY little Secret #3 - Preparation and more Merchandising your PR

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Publicizing your business or non-profit in today’s world Terri J. Shapiro Deluxe Corp Exec Director, Brand & Media Relations January 18 th , 2011 Martha Stewart Dreamers Into Doers
A little bit about me ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Deluxe about? ,[object Object]
What is Deluxe about? ,[object Object],[object Object]
What is Deluxe about? ,[object Object],[object Object],Logos Email Marketing Website design and hosting Search Engine Marketing, Printing and Promotional Products . . .
How is Deluxe getting the word out? ,[object Object],Commercial Radio Public Radio Martha Stewart Living Entrepreneur WABC WCBS KABC WNYC WBBM WCCO
How is Deluxe getting the word out? ,[object Object],[object Object]
Deluxe PR: Project REV ,[object Object],[object Object],[object Object],[object Object],[object Object]
Project REV PR
This is a sophisticated group!
What we’ll cover about PR: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why you need it in today’s world . . . ,[object Object]
Why you need it in today’s world . . . ,[object Object],[object Object],[object Object]
Secret #1: In PR, you have 2 customers Reporters, editors, bloggers who influence decisions to buy in editorial postings The people who can buy from you
Media = Gatekeeper Get to know the interests of the gatekeepers We’re here because the Witch of the North sent us . . . And she’s got the ruby slippers to prove it!
Research the media http:// www.spj.org/fdb.asp
Offer Yourself as a Source http://http:// helpareporter.com
Research Editorial Calendars
Research Editorial Calendars
You got the media interested!!! ,[object Object]
Secret #2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Secret #2 - continued ,[object Object],[object Object]
Secret #3 ,[object Object],I can’t talk to you right now. But I’d be happy to get back to you soon.
Secret #3: You can’t prepare too much ,[object Object],[object Object],[object Object],[object Object]
Merchandise Your PR E-mail Twitter Facebook Mailing Blog
Questions?

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