As presented at the eCommerce Town Hall on Feb 13th 2014, Aurelien Leftick, Manager of eCommerce Partnerships for Canada Post, takes us through how to win customers' loyalty online by delivering the best shipping experience.
8. dit
ster
e
Shared Mission:
Sell products online and get the
purchase into the shopper’s
hands as quickly and conveniently
as possible!
•
4.4M houses
•
3.4M apartments/condos
•
3.9M Community Mailboxes
•
•
•
ONLY THE SHOPPER KNOWS WHAT
IS MOST CONVENIENT TO HIM!
•
1M PO Boxes (primary delivery
address)
Over 6,000 Retail Outlets
750K Rural Mailboxes
49K Farms
According to ComScore, 63% of online buyers look at the your return policy before they make a purchase.
Almost half would shop more often with you and recommend you to a friend if you had a more lenient and easy-to-understand return policy.
Your return policy has an impact on your conversion rates.