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Win Their Loyalty by Delivering
the Best Shopping Experience

Aurelien Leftick
eCommerce Partnership Manager
February, 2014
Loyal Customer

Cheap, fast and free shipping

Shopper Visits
Pricing Strategy

Managing
Expectations

Empowering
Shoppers
Returns

The Box

Pick, Pack & Ship
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Win Loyalty by Delivering the Best Shopping Experience, presented by Canada Post
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Shopper Concerns with Online Shopping:

The key delivery concern for shoppers is not being home to
accept delivery.
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Shared Mission:
Sell products online and get the
purchase into the shopper’s
hands as quickly and conveniently
as possible!

•

4.4M houses

•

3.4M apartments/condos

•

3.9M Community Mailboxes

•

•

•

ONLY THE SHOPPER KNOWS WHAT
IS MOST CONVENIENT TO HIM!
•

1M PO Boxes (primary delivery
address)

Over 6,000 Retail Outlets

750K Rural Mailboxes

49K Farms
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Win Loyalty by Delivering the Best Shopping Experience, presented by Canada Post
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Shopper Concerns - Returns

ComScore Online Customer Experience Study

Your return policy has an impact on your conversion rates.
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Aurelien Leftick
aurelien.leftick@canadapost.ca
@aleftick

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Win Loyalty by Delivering the Best Shopping Experience, presented by Canada Post

Notas del editor

  1. According to ComScore, 63% of online buyers look at the your return policy before they make a purchase. Almost half would shop more often with you and recommend you to a friend if you had a more lenient and easy-to-understand return policy. Your return policy has an impact on your conversion rates.