Download the PDF: https://www.demandmetric.com/content/examine-buy-stakeholder-analysis Identifying the main stakeholders and their level of influence can be vital to the success of your project. Stakeholder analysis involves recognizing individuals and groups with the power to either sway or make a key decision. Mapping can be used to get a deeper understanding of the position and motive of each stakeholder involved in the decision making process.

1. EXAMINE
BUY IN WITH
STAKEHOLDER
ANALYSIS
HOW-TO GUIDE

2. 2 Examine Buy In with Stakeholder Analysis How-to Guide
Identifying the main stakeholders and their level of influence can be vital to the success of your
project. Stakeholder analysis involves recognizing individuals and groups with the power to either
sway or make a key decision. Mapping can be used to get a deeper understanding of the position
and motive of each stakeholder involved in the decision making process.
Decision Makers; Executive Influencers; Executive Buyers; Technical Influencers; Technical Buyers;
End Users; Consultants; Project Team, etc.
Use Demand Metric’s Stakeholder Analysis Matrix to document key influencers and under-
stand how your efforts can be channeled more effectively.
HOW-TO GUIDE
Examine Buy In with
Stakeholder Analysis
What are the Key Stakeholder Types?
What are the Drivers for Decision Support?
Influence – how much influence does this stakeholder have in the decision?
Interest – what is the current level of engagement and interest?
Power – how much organizational power does this person possess?
Buy In – to what degree does the stakeholder support the project or sale?
Current Support – is the support level High, Moderate, or Low?
Flexibility – how likely is this stakeholder to change their mindset?

3. 3 Examine Buy In with Stakeholder Analysis How-to Guide
1
2
3
4
5
Prepare a
Stakeholder
Analysis
Develop Action
Items
Update Your
Matrix
Action Plan
STEP 1 - Prepare a Stakeholder Analysis
Communicate
with Project
Team
Identify Risks
and Threats
Stakeholder Analysis
Matrix Assesses Influence
and Buy-In
Use Demand Metric’s
Stakeholder Analysis Matrix to
assess the influence and buy in
of key stakeholders.
V I E W R E S O U R C E
Stakeholder Analysis Matrix

4. 4 Examine Buy In with Stakeholder Analysis How-to Guide
1
2
3
4
5
Prepare a
Stakeholder
Analysis
Identify Risks
and Threats
Develop Action
Items
Examine your Stakeholder Analysis Matrix
to determine which stakeholders could be a
threat to project success.
Action Plan
STEP 2 - Identify Risks and Threats
Communicate
with Project
Team
Update Your
Matrix
Discover Hidden Threats
to Success with Risk
Assessment
V I E W R E S O U R C E
Risk Assessment Template

5. 5 Examine Buy In with Stakeholder Analysis How-to Guide
1
2
3
4
5
Prepare a
Stakeholder
Analysis
Develop
Action Items
Based on your analysis, develop action items
and key success factors for each stakeholder,
and follow up to monitor progress.
Action Plan
STEP 3 - Develop Action Items
Communicate
with Project
Team
Identify Risks
and Threats
Update Your
Matrix
Open the Key Initiatives
Workbook to Build Action
Items
V I E W R E S O U R C E
Key Initiatives Workbook

6. 6 Examine Buy In with Stakeholder Analysis How-to Guide
1
2
3
4
5
Prepare a
Stakeholder
Analysis
Identify Risks
and Threats
Develop Action
Items
Update Your
Matrix
Communicate
with Project
Team
Action Plan
STEP 4 - Update Your Matrix
For Best Results Keep
Updating Your Stakeholder
Matrix
When new information related
to interest, power, support level,
and flexibility is learned, update
your stakeholder matrix/map.
V I E W R E S O U R C E
Stakeholder Analysis Matrix

7. 7 Examine Buy In with Stakeholder Analysis How-to Guide
1
2
3
4
5
Prepare a
Stakeholder
Analysis
Develop Action
Items
Communicate
with Project
Team
Share your results on a weekly basis.
Action Plan
STEP 5 - Communicate with Project Team
Identify Risks
and Threats
Update Your
Matrix
Keep Your Lines of
Communication Open with
Weekly Meetings

8. Demand Metric is a marketing research and advisory firm serving a membership community
of over 100,000 marketing professionals and consultants in 75 countries.
Offering consulting playbooks, advisory services, and 500+ premium marketing tools and
templates, Demand Metric resources and expertise help the marketing community plan
more efficiently and effectively, answer the difficult questions about their work with authority
and conviction, and complete marketing projects more quickly and with greater confidence
— thus boosting the respect of the marketing team and making it easier to justify resources
the team needs to succeed.
To learn more about Demand Metric, please visit www.demandmetric.com
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