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Steering Committee CharterFollowing is a sample charter that you can customize to fit your organization.DefinitionThe Sales & Marketing Steering Committee (SMSC) oversees the marketing investment for[insert Company Name]. Members of SMSC are appointed by the Chief Executive Officer andare accountable to Senior Management & the Board of Directors.Following are the primary responsibilities for the SMSC: 1. Provide strategic leadership for Sales & Marketing operations of [insert Company Name] by ensuring Sales & Marketing are aligned corporate strategic goals, objectives, processes, and activities. 2. Prioritize marketing investment initiatives and resolve resource allocation issues based on project prioritization. 3. Ensure open communications between the marketing department and the other functional units of [insert Company Name] to promote collaborative planning. 4. Provide a forum for measuring the performance of key marketing programs and initiatives.Committee MembersMembers of the Sales & Marketing Steering Committee include: • Director of Sales • Director of Marketing • Director of Information Technology • Director of Finance • (Additional managers of key departments) • (Internal experts on business processes or technologies)
Mandate • The committee shall meet at least four times per year. Committee members are to attend all meetings, or provide a representative from their department. • The committee shall review all proposals for marketing investments with projected costs over $XXXX. All proposals will be reviewed and approved by the Sales and/or Marketing departments. • All proposed initiatives must clearly define how it will be measured, and include benchmarks that indicate progress. Cost/Benefit Analysis or ROI projections must be included. • The committee may reject any proposed initiative that is not supported by a strong business case, or does not contribute to corporate goals & objectives. • Members of the committee will report on the progress of each approved strategic initiative. Any initiative that is failing to meet its projected goals may be terminated by the SMSC. • The SMSC will provide an annual report to Senior Management & the Board of Directors. The contents of the report will include: milestones achieved, status of current projects, financial results, and priorities for the next fiscal year.AgreementAs members of the Sales & Marketing Steering Committee, we agree to make every effort toensure that [insert Company Name] makes sound decisions, reviews proposed investment, andmeasures results of each strategic initiative.Date: [Insert Date]Signed: [Insert signatures of each committee member]