1. SEO and Meta Tags – Demystified For
the Small Business Owner Who Just
Wants More Customers?
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2. SEO and Meta tags? and then of course there are back links, no follow links, do follow links etc etc etc.
Ok I will stop there. For local business owners in essence they do not really care what all the terms mean
they just need new clients and customers coming to their site on a regular basis in fact let’s be honest a
very frequent basis. Like any skill or technique there is always lots of associated jargon attached to it.
Unfortunately many SEO consultants do have a tendency to bamboozle clients with lots of geek speak
that does not really help them. As a business owner though it is important to have some knowledge so
that when you are dealing with suppliers like your web designer or online marketing experts that you can
ask for what you want and need and be understood.
This is more and more important as the real growth for many small local companies is being delivered by
increased local search. Paid search in the form of per per click marketing is still popular though current
evidence suggests that approaching 80 percent of searches go to the left had side of the page not the
right.
In other words the organic non paid rather than paid adverts. Let’s start with SEO. The term stands for
search engine optimisation or search engine optimization depending where you are in the world. Let’s
first have a look at what wikipedia says; “Search engine optimization (SEO) is the process of improving
the volume or quality of traffic to a web site from search engines via “natural” (“organic” or
“algorithmic”) search results Typically, the earlier a site appears in the search results list, the more
visitors it will receive from the search engine.
SEO may target different kinds of search, including image search. This gives a web site web presence.”
Now this is a little bit misleading. SEO does help a website get ranked only it does not ensure that a
website will actually get traffic or the all important click into the site.
What it can do though is help a site appear higher up the search rankings. Encouraging someone to click
is another matter. This is where some idea about what your customers are looking for and making your
content appealing comes in.
Something that many SEO marketing companies are not always as good at. Having some degree of sales
and marketing as a previous background does help! OK hopefully you are still with me. Now SEO we have
agreed helps a website appear in the search engine ranking in a higher position according to what the
site owner wants to be ranked for. So say you are selling dog training services in London. You would want
to make sure that your web site was optimized for the word dog training?
That way when Mr Smith in Golders Green taps in dog training services into a search engine like Google
or Yahoo or MSN the search engine will see your site as relevant and deliver it to said Mr Smith viola!
2 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

3. Let’s back track a little as this article is about Search engine optimization and Meta Tags. This is one
way that Google and other search engines find your site as being relevant.
The Meta tags within the body of your website helps search engines to find your site and declare it as
relevant. The relevance of SEO and meta tags seems to change depending on the day of the week.
Though in honesty it takes very little time to get your site really well optimized so why not spend some
time making sure that the words you want to be found for are included in
your Meta tags.
If you are promoting Dog training services in London then make sure that this is a Meta tag that you use.
The more specific the better. Of course you will want more than one SEO and Meta tags. So brain storm
what you think your customers might search for you with. In fact why not ask them. Then when you have
a good selection let your web designer add them into your site for you. That way you will start to attract
targeted potential customers rather than not.
Best Wishes
Denise and Sharon
3 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk

4. About Fast Track Your Sales
We are a web marketing company based in the UK we help our clients get more sales
leads.
We provide a range of services:
 Marketing and Sales Strategy
 Product Launch Planning and implementation
 Copywriting
 Sales letter creation
 Lead Generation Website
 Affordable Websites
 SEO
 Social Media Marketing
To find out more either email us or call us at the numbers below
Email: support[at]fasttrackyoursales[dot]co.uk
Tel: 08452570073
4 www.fasttrackyoursales.co.uk 08452570073 email: support@fasttrackyoursales.co.uk