The Heineken Experience
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How I know that Heineken is the best beer in the world, and I don't even like beer. Some business lessons I learned from my visit to the Heineken Experience museum in Amsterdam, February 2011.
How I know that Heineken is the best beer in the world, and I don't even like beer. Some business lessons I learned from my visit to the Heineken Experience museum in Amsterdam, February 2011.