SlideShare a Scribd company logo
1 of 3
Guide to Digital Sales Agencies & Networks
    – Australian Market – April 2012
                                                                         Search
Digital Sales Representation Performance/Lead Gen    Vertical Networks
Agencies & Networks          Networks




                                                                         Affiliate




                                                                         Email
                          Engagement Network


                           Mobile Networks
                                                    Video Networks
Guide to Automated Media Trading Platforms
 - Australian Market – April 2012

Digital Trading Platforms – Exchanges: DSP’s, SSP’s, RTB’s, DMP’s, Private Exchanges &
Agency Trading Desks




Advertising Bartering Services

                                                  We partly rely on industry feedback to keep this guide up
                                                  to date. If you have any comments please get in touch –
                                                                 denise@mediascope.com.au
MediaScope offers a growing range of directory & tailored services
 for advertising buyers & sellers....

  Revenue & Advertising                        Business Profiles -
    Sales Consulting –                    promote your business in Q&A                Media Planning/Buying –
 tailored strategies & tactics to        format within mUmbrella, B&T,                identify & qualify advertising
   maximise your advertising                Digital Ministry, Marketing               channels reaching deep niche
             revenue                     Magazine, Anthill & MediaScope                 audiences tailored to your
                                                                                       specific brief and objectives
   Advertisers Newsletter –
develop a communications plan with
your current & potential advertisers                                                   Undercover Advertiser
                                                                                  – do you really know how your ad sales
                                                                                   team or sales agency deals with your
     Ad Buying & Selling                                                                advertisers? Let us find out
        Templates –
     streamline your media
  briefing, ad sales processes,                                                          Competitive Analysis
      user surveys & more                   MediaScope Advertising                Do you have a clear understanding of
                                                 Directory –                        your competitive market? Your
   Media Kit Check-Up – are             Reach beyond mainstream through                     advertisers will
     you communicating your               Australia’s most comprehensive
   advertising sales proposition         resource of niche, alternative and           Media Market Overviews –
  to ad buyers with confidence?         emerging advertising options – over              stay up to date with our fast
                                       3,000 directory listings within multiple           changing media landscape
    Advertising Centre –                 media channels, audience genres,             through un-biased media market
     for buyers & sellers: -                  venues & geo-locations                   presentation for you, your team
  resources, guides, profiles,                                                                 and your clients
 practical tips, news & views.
      Regular newsletter            See MediaScope – www.mediascope.com.au - for further details

More Related Content

More from deniseshriv

MediaScope's Mediai Friday News Update - Nov 20, 2015
MediaScope's Mediai Friday News Update - Nov 20, 2015MediaScope's Mediai Friday News Update - Nov 20, 2015
MediaScope's Mediai Friday News Update - Nov 20, 2015deniseshriv
 
Mediai Friday News Round-Up - Week Ending Nov 13
Mediai Friday News Round-Up - Week Ending Nov 13Mediai Friday News Round-Up - Week Ending Nov 13
Mediai Friday News Round-Up - Week Ending Nov 13deniseshriv
 
Mediai Friday News Round-Up - Week Ending NOv 6
Mediai Friday News Round-Up - Week Ending NOv 6Mediai Friday News Round-Up - Week Ending NOv 6
Mediai Friday News Round-Up - Week Ending NOv 6deniseshriv
 
MediaScope Friday News Round-Up - Oct 30, 2015
MediaScope Friday News Round-Up - Oct 30, 2015MediaScope Friday News Round-Up - Oct 30, 2015
MediaScope Friday News Round-Up - Oct 30, 2015deniseshriv
 
Mediai Friday News Round-Up - Week Ending Oct 16
Mediai Friday News Round-Up - Week Ending Oct 16Mediai Friday News Round-Up - Week Ending Oct 16
Mediai Friday News Round-Up - Week Ending Oct 16deniseshriv
 
Mediai - MediaScope Weekly News Round-Up - October 9 2015
Mediai - MediaScope Weekly News Round-Up - October 9 2015Mediai - MediaScope Weekly News Round-Up - October 9 2015
Mediai - MediaScope Weekly News Round-Up - October 9 2015deniseshriv
 
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015MediaScope's Weekly News Round-Up for Media i Network - September 18 2015
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015deniseshriv
 
Market scope ethnic & multicultural australia - june 13
Market scope   ethnic & multicultural australia - june 13Market scope   ethnic & multicultural australia - june 13
Market scope ethnic & multicultural australia - june 13deniseshriv
 

More from deniseshriv (8)

MediaScope's Mediai Friday News Update - Nov 20, 2015
MediaScope's Mediai Friday News Update - Nov 20, 2015MediaScope's Mediai Friday News Update - Nov 20, 2015
MediaScope's Mediai Friday News Update - Nov 20, 2015
 
Mediai Friday News Round-Up - Week Ending Nov 13
Mediai Friday News Round-Up - Week Ending Nov 13Mediai Friday News Round-Up - Week Ending Nov 13
Mediai Friday News Round-Up - Week Ending Nov 13
 
Mediai Friday News Round-Up - Week Ending NOv 6
Mediai Friday News Round-Up - Week Ending NOv 6Mediai Friday News Round-Up - Week Ending NOv 6
Mediai Friday News Round-Up - Week Ending NOv 6
 
MediaScope Friday News Round-Up - Oct 30, 2015
MediaScope Friday News Round-Up - Oct 30, 2015MediaScope Friday News Round-Up - Oct 30, 2015
MediaScope Friday News Round-Up - Oct 30, 2015
 
Mediai Friday News Round-Up - Week Ending Oct 16
Mediai Friday News Round-Up - Week Ending Oct 16Mediai Friday News Round-Up - Week Ending Oct 16
Mediai Friday News Round-Up - Week Ending Oct 16
 
Mediai - MediaScope Weekly News Round-Up - October 9 2015
Mediai - MediaScope Weekly News Round-Up - October 9 2015Mediai - MediaScope Weekly News Round-Up - October 9 2015
Mediai - MediaScope Weekly News Round-Up - October 9 2015
 
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015MediaScope's Weekly News Round-Up for Media i Network - September 18 2015
MediaScope's Weekly News Round-Up for Media i Network - September 18 2015
 
Market scope ethnic & multicultural australia - june 13
Market scope   ethnic & multicultural australia - june 13Market scope   ethnic & multicultural australia - june 13
Market scope ethnic & multicultural australia - june 13
 

Recently uploaded

MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfmstarkes24
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.smalmahmud11
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdflinciy03
 
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Rahul Bedi
 
Unveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the TwinsUnveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the Twinsmy Pandit
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxmy Pandit
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsSlidesAI
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corp.
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfhostl9518
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...srcw2322l101
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Associationseri bangash
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Alejandro Cremades
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...Khaled Al Awadi
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfMont Surfaces
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowMiriam Robeson
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfomnme1
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdfzukhrafshabbir
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...AnaBeatriz125525
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsRajesh Gupta
 

Recently uploaded (20)

MichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdfMichaelStarkes_UncutGemsProjectSummary.pdf
MichaelStarkes_UncutGemsProjectSummary.pdf
 
Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.Team-Spandex-Northern University-CS1035.
Team-Spandex-Northern University-CS1035.
 
Powers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdfPowers and Functions of CPCB - The Water Act 1974.pdf
Powers and Functions of CPCB - The Water Act 1974.pdf
 
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...
 
Unveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the TwinsUnveiling Gemini: Traits and Personality of the Twins
Unveiling Gemini: Traits and Personality of the Twins
 
FEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service LightningFEXLE- Salesforce Field Service Lightning
FEXLE- Salesforce Field Service Lightning
 
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptxUnveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
Unveiling the Dynamic Gemini_ Personality Traits and Sign Dates.pptx
 
Creative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team PresentationsCreative Ideas for Interactive Team Presentations
Creative Ideas for Interactive Team Presentations
 
Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024Equinox Gold Corporate Deck May 24th 2024
Equinox Gold Corporate Deck May 24th 2024
 
Potato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdfPotato Flakes Manufacturing Plant Project Report.pdf
Potato Flakes Manufacturing Plant Project Report.pdf
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
Constitution of Company Article of Association
Constitution of Company Article of AssociationConstitution of Company Article of Association
Constitution of Company Article of Association
 
Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)Inside the Black Box of Venture Capital (VC)
Inside the Black Box of Venture Capital (VC)
 
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...NewBase   24 May  2024  Energy News issue - 1727 by Khaled Al Awadi_compresse...
NewBase 24 May 2024 Energy News issue - 1727 by Khaled Al Awadi_compresse...
 
The Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdfThe Truth About Dinesh Bafna's Situation.pdf
The Truth About Dinesh Bafna's Situation.pdf
 
Copyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to KnowCopyright: What Creators and Users of Art Need to Know
Copyright: What Creators and Users of Art Need to Know
 
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdfبروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf
 
zidauu _business communication.pptx /pdf
zidauu _business  communication.pptx /pdfzidauu _business  communication.pptx /pdf
zidauu _business communication.pptx /pdf
 
What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...What is social media.pdf Social media refers to digital platforms and applica...
What is social media.pdf Social media refers to digital platforms and applica...
 
HAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future ProspectsHAL Financial Performance Analysis and Future Prospects
HAL Financial Performance Analysis and Future Prospects
 

MediaScope - Guide to Digital Ad Sales Agencies, Networks, Exchanges & Ad Trading Platforms - March 2012

  • 1. Guide to Digital Sales Agencies & Networks – Australian Market – April 2012 Search Digital Sales Representation Performance/Lead Gen Vertical Networks Agencies & Networks Networks Affiliate Email Engagement Network Mobile Networks Video Networks
  • 2. Guide to Automated Media Trading Platforms - Australian Market – April 2012 Digital Trading Platforms – Exchanges: DSP’s, SSP’s, RTB’s, DMP’s, Private Exchanges & Agency Trading Desks Advertising Bartering Services We partly rely on industry feedback to keep this guide up to date. If you have any comments please get in touch – denise@mediascope.com.au
  • 3. MediaScope offers a growing range of directory & tailored services for advertising buyers & sellers.... Revenue & Advertising Business Profiles - Sales Consulting – promote your business in Q&A Media Planning/Buying – tailored strategies & tactics to format within mUmbrella, B&T, identify & qualify advertising maximise your advertising Digital Ministry, Marketing channels reaching deep niche revenue Magazine, Anthill & MediaScope audiences tailored to your specific brief and objectives Advertisers Newsletter – develop a communications plan with your current & potential advertisers Undercover Advertiser – do you really know how your ad sales team or sales agency deals with your Ad Buying & Selling advertisers? Let us find out Templates – streamline your media briefing, ad sales processes, Competitive Analysis user surveys & more MediaScope Advertising Do you have a clear understanding of Directory – your competitive market? Your Media Kit Check-Up – are Reach beyond mainstream through advertisers will you communicating your Australia’s most comprehensive advertising sales proposition resource of niche, alternative and Media Market Overviews – to ad buyers with confidence? emerging advertising options – over stay up to date with our fast 3,000 directory listings within multiple changing media landscape Advertising Centre – media channels, audience genres, through un-biased media market for buyers & sellers: - venues & geo-locations presentation for you, your team resources, guides, profiles, and your clients practical tips, news & views. Regular newsletter See MediaScope – www.mediascope.com.au - for further details