1. Ann Arbor
Zurich
Shanghai
Bringing Organizational Culture and Leadership to the Bottom Line.
Our research is the difference. Our mission is to improve your
Profitability, Innovation, Sales Growth, Return on Investment,
Employee Satisfaction, Customer Satisfaction,
and Quality by improving your
Organizational Culture and
Leadership.

2. Bringing Organizational Culture and Leadership
to the Bottom Line.
ADAPTABILITY MISSION
Pattern...Trends...Market Direction...Purpose...Blueprint
Translating the demands of the Defining a meaningful long-term
business environment into action direction for the organization
“Are we listening to the marketplace?” “Do we know where we are going?”
INVOLVEMENT CONSISTENCY
Commitment...Ownership...Responsibility Systems...Structures...Processes
Building human capability, ownership, Defining the values and systems that
and responsibility are the basis of a strong culture
“Are our people aligned and engaged?“ “Does our system create leverage?”
About Denison
Denison Consulting has developed what many regard as the world’s best organizational and
leadership diagnostics. Founded by Daniel R. Denison, Ph.D. and William S. Neale M.A., M.L.I.R
in 1998, we provide research-based tools designed to improve the bottom-line performance of
leaders, teams, and organizations.
Built on over two decades of research and used by organizations globally, our Organizational
Culture, Leadership Development, and Team 360 surveys allow you to identify your strengths and
weaknesses. Research has shown that these factors impact sales growth, market share, quality,
innovation, employee satisfaction, customer satisfaction, and financial performance.
Our diagnostic surveys allow your organization to align culture and leadership to accelerate
the achievement of your goals. We benchmark your scores against our global database in four
key areas: Mission, Consistency, Involvement, and Adaptability. Accurately diagnosing your
specific areas of strengths and weaknesses is the first step in the change process and directs
the individual, team, or organization towards specific targets of action. Our surveys build
accountability into the change process by enabling you to track and monitor your progress
towards desired improvement goals.
(734) 302-4002 | www.DenisonCulture.com

3. The Denison Approach
The Denison Approach supports your need for choices in the change process, giving you the support
you need, where you need it as you focus on your improvement efforts.
The Denison Model – Our research shows that successful
organizations attend to the four traits in our model: Mission,
Consistency, Involvement and Adaptability. Our surveys
allow your organization to leverage your organizational
culture, leadership or teams to improve your performance.
Our Research
is the Difference
The
Model
Global Focus
on Performance
Delivery
Consulting System
Network
Supporting Innovative
Client Choices Web-Based Delivery
The Delivery System – Our surveys are The Consulting Network – We’ve created a global
available on our world-class delivery system Consulting Network to support your organization’s
allowing your organization flexibility, ease improvement efforts. Along with our Senior
of customization, and speed of delivery. We Consultants, we provide the right amount of support
continue to develop innovative systems such as for your needs ranging from full consulting support,
our On-Demand Reporting Library and Action report debriefing, action planning, to training for
Planning tools to help you maximize your members of your organization. This system is
performance improvement efforts. designed to give you the support you deserve.
We strive to provide flawless accuracy in our surveys and reports, speed and ease of use in our
delivery system, and flexibility to tailor consulting support to meet your organization’s needs. If you
are not successful, we are not successful.
(734) 302-4002 | www.DenisonCulture.com

4. The Denison Organizational Culture Survey
and Change Monitor
Low Performing High Performing
Organizations Organizations
75 82
80
67
20 14
20 21 80
84
22 9
20 15
24 19 77 77
21 17
80 81
70
83
Average ROE = 6% Average ROE = 21%
Our research shows that companies with higher culture scores also have higher Return on Equity.
(Based on a study of 161 publicly traded companies from a broad range of industries.)
The Denison Organizational The Denison Organizational
Culture Survey Culture Survey: Change Monitor
The Denison Organizational Culture Survey The Denison Organizational Culture Survey:
is a 60-item survey designed to assess an Change Monitor is a targeted pulse survey
organization’s strengths and weaknesses as that your organization can use to track
they apply to organizational performance. progress and promote accountability in the
The survey has been used by thousands change process. Implemented at specific
of organizations globally to benchmark short-term intervals after your organization
their organizational culture against a has reviewed the results on the Denison
normative database and develop action Organizational Culture Survey, the Culture
plans for improvement. Tracking change Change Monitor enables you to monitor
over time provides a useful measure of progress in two to three selected indexes
your organization’s progress. The Denison allowing you to gauge the effectiveness
Organizational Culture Survey: of your action planning and make any
necessary course corrections.
• Captures and presents results in real-
world business language, making it easy to
translate results into effective actions.
• Leverages a well-researched, credible,
and fully validated model and theory of
organizational culture.
• Measures fundamental characteristics of
effective organizations, going beyond the
narrow focus of traditional engagement
surveys to include how well your employees
are engaged in your organization’s market,
mission, systems, and people.
(734) 302-4002 | www.DenisonCulture.com

5. The Denison Leadership Development Survey
and Change Monitor
Ineffective Leader Effective Leader
90 94
97 97
24 10
28 11 93
66
16 19
26 13
21 20 80 86
13 16
93 85
89 90
Combined Other Combined Other
The Denison Leadership Development Survey
The Denison Leadership Development Survey is a diagnostic tool that provides leaders and
managers with multi-source feedback on a set of twelve leadership skills and practices that can
impact bottom-line organizational performance. Based on the Denison model, this survey measures
specific aspects of an individual manager’s leadership skills and practices, and benchmarks them
to other leaders in our global database. The survey also compares an individual manager’s self-
perception with that of his or her supervisor, peers, and direct reports using confidential 360-degree
feedback.
The Denison Leadership The Denison Leadership
Development Survey: Development Survey:
For Individual Contributors Change Monitor
The Denison Leadership Development The Denison Leadership Development
Survey: For Individual Contributors was Survey: Change Monitor is a targeted pulse
developed as a 360-degree assessment tool survey that your leaders can use to track
for non-supervisory employees. Based on progress and promote accountability in
the Denison model, this survey is designed the development process. Implemented
to give a simple, yet comprehensive analysis at specific short-term intervals after the
of the skills of individual contributors in an leaders review their results on the Denison
organization by evaluating the underlying Leadership Development Survey, the
leadership traits and work practices that Leadership Change Monitor enables leaders
influence organizational performance. This to monitor their progress in two to three
survey compares self-survey results with selected indexes allowing them to gauge the
peers and supervisors making it highly useful effectiveness of their action planning.
for professional and leadership development.
(734) 302-4002 | www.DenisonCulture.com

6. Denison Understands Your Need for Flexibility
and Choice in the Change Process
We understand your need for flexibility and choice in the change process. We
offer a range of services that allow you to utilize just the support you need,
just when you need it.
Consulting Network
Our global network of consulting
professionals can help you to turn diagnosis
into action. Our Consulting Network of
over 200 individuals and firms along with
our Senior Consultants are experienced
in our approach to creating change and
organizational improvement. With offices
in North America, Europe, and Asia, we
can help coordinate support for your
organization’s performance improvement
efforts around the world.
Action Planning Support
Support during the action planning phases is
crucial to successfully creating change. We
can support your action planning and follow-
up efforts many different ways ranging
from consulting support to our online action
planning tools. Our approach allows your
organization to focus on developing specific
and appropriate action plans and track your
progress over time.
Internal training
Our consultants are also available to
train and support individuals within your
organization in the Denison approach. This
allows your internal staff the tools to be
able to conduct effective upfront planning,
debriefing, and action planning sessions
based on your Denison Survey Results.
Workshops
The Denison Workshop is designed to help
consultants, executives, and managers
learn how to incorporate Denison tools to
improve profitability, customer satisfaction,
employee satisfaction, quality, and growth.
The Workshop is an excellent opportunity to
learn in a small class setting from those who
know the Denison model best!
(734) 302-4002 | www.DenisonCulture.com

7. Our Research is the Difference
Research
The Denison model and surveys are based on over two decades of research. Research continues to
be the hallmark of our approach linking organizational culture, teams, and leadership to bottom-line
performance. Our ongoing efforts continue to build on this link:
• Organizational Performance – Our
research is focused on understanding
the impact of organizational culture,
leadership, and teams on business
performance.
• Publishing – We contribute to both
the academic and business literature,
and also publish our own Case Studies
and Research Notes.
• Research Network – Our Research
Network includes faculty and students
at top-ranked Universities around the
world who work with our research
staff, clients, and client managers
to conduct-cutting edge research
and practical application to client
questions.
• Client Customization – We also
bring our research capabilities to
bear on client-focused innovations
and custom applications.
(734) 302-4002 | www.DenisonCulture.com

8. Survey Research & Development by:
Daniel R. Denison, Ph.D.
William S. Neale, M.A., M.L.I.R
Copyright © 2007-2008 Denison Consulting, LLC
www.DenisonCulture.com