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7 Tips for Leveraging Your 
Athlete Brand Ambassadors
Athletes Can Be Challenging Brand 
Ambassadors 
• Busy schedules 
• Commitments to teams 
• Agreements with sports organizations that 
restrict advertising
How can you make the most of your 
athlete brand ambassadors?
1. Have them take photos wherever 
they are
2. Encourage creative expression and 
displays of genuine enthusiasm
3. Monitor and compare success
4. Focus on photos and videos
5. Encourage ambassadors to take 
photos solo, with no one in the 
background
6. Add a clause in your athlete 
sponsorship contract that allows you to 
use athlete content in your marketing
7. Give fans chances to engage and 
connect
Download The Savvy Brand’s 
Guide For Sponsored Athlete 
Marketing
ReadyPulse is Changing the Face of 
Digital Marketing 
We deliver social proof on-demand and @scale 
For more information contact us at 
readypulse.com 
contact@readypulse.com 
@readypulse

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7 Tips for Leveraging Your Athlete Brand Ambassadors

  • 1. 7 Tips for Leveraging Your Athlete Brand Ambassadors
  • 2. Athletes Can Be Challenging Brand Ambassadors • Busy schedules • Commitments to teams • Agreements with sports organizations that restrict advertising
  • 3. How can you make the most of your athlete brand ambassadors?
  • 4. 1. Have them take photos wherever they are
  • 5. 2. Encourage creative expression and displays of genuine enthusiasm
  • 6. 3. Monitor and compare success
  • 7. 4. Focus on photos and videos
  • 8. 5. Encourage ambassadors to take photos solo, with no one in the background
  • 9. 6. Add a clause in your athlete sponsorship contract that allows you to use athlete content in your marketing
  • 10. 7. Give fans chances to engage and connect
  • 11. Download The Savvy Brand’s Guide For Sponsored Athlete Marketing
  • 12. ReadyPulse is Changing the Face of Digital Marketing We deliver social proof on-demand and @scale For more information contact us at readypulse.com contact@readypulse.com @readypulse