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COMMUNICATION AGENCY
ABOVE THE LINE
UNITSTYLE.com
PUGILE? NO, MURATORE
LUCA, 40 ANNI, MURATORE. CADUTO DA UN’IMPALCATURA.
La sicurezza è un diritto del lavoratore e un dovere per il datore di lavoro.

Combattete insieme perché il lavoro assicuri la vita.
UNITSTYLE.com
                                                                                             arredamenti - Piombini ed Avalon srl
PRIMA DI TUTTO                                                              THINK
INDOSSA LA SICUREZZA.                                                       SAFETY

Il datore di lavoro deve fornire i dispositivi di protezione individuale.
Il lavoratore li deve indossare. Sempre.                                     www.berner.it
Morellato S.p.A., licenziataria di Pirelli & C. S.p.A. per orologi - Tel. 049.9323777 - www.pzeroweb.com




                                                                                                           DISK_O
                                                                                                           SWISS MADE, CHRONOGRAPH 1/10 SEC.,
                                                                                                           ANTIREFLECTIVE SAPPHIRE CRYSTAL,
                                                                                                           CAOUTCHOU STRAP, SCREW DOWN
                                                                                                           CROWN AND CASE BACK, WATER
                                                                                                           RESISTANT 10 ATM, BRAKE DISK
BELOW THE LINE AND BRANDING PROJECTS
A KHAKI NEWSLETTER - SEPTEMBER 2010                                                                                                   A KHAKI NEWSLETTER - SEPTEMBER 2010


                                                       NOTE FROM THE EDITOR                                                                                                         AT CPH VISION:
September is the most important month for glossy magazines. Vogue’s robust 2007 September issue — which actually starred
in a film called The September Issue — carried a whopping 725 pages of ads. It was by far the biggest (and the heaviest) in
                                                                                                                                                                    WHERE FASHION MEANS BUSINESS…
the magazines history. This year other magazines are following suit, Glamour (US) has clocked in with 241 pages, whilst                 It is estimated that Copenhagen Fashion Week with its four trade fairs attracts more than 60,000 fashion professionals to the city. During four
Harper’s Bazaar (UK) has a weighty 610. On the men’s side the numbers are also up, with GQ (UK) and Esquire (UK) also                   hectic days (August 12-14) results showed a boost in the number of fashion professionals visiting the fairs in a rain soaked Copenhagen. The
increasing their pages on the previous year. So where does that leave the Khaki Frontline? Well, as you will see my team                trade was busy and business went very well despite some of the heaviest rain fall for August in over 45 years. Since its relaunch in February
of steadfast stenographers, copywriters and technical designers have bashed out a bumper issue almost doubling in size                  2009, CPH Vision has introduced in a unique, clean-cut and intimate trade fair that goes hand in hand with the exhibitors` philosophies
on previous issues, not only that, but I have bowed to demand and produced an issue for women, handing over the reign of                and concepts where a clear segmentation, a relaxed exhibition environment and high-quality labels are key. The Dockers® brand took a
editor (for one month only) to my fantastically fashionista of a niece, Olive Drab                                                      prime position in Terminal-2 (a former locomotive maintenance building) attracting a good deal of visitors to the stand, both established and
                                                                                                                                        new clients as well as a smattering of media. Away from the fair and in the city the Dockers® brand initiated a ‘Wear the Pants’ activation,
                                                           Ki
Happy reading!
                           Captain Kha
                                                                                                                                        with six strapping gals on bikes cycling around town and asking men on the street, “Are you man enough to drop your pants?”. In return
                                                                                                                                        these brave fellas received a pair of Dockers® and the chance to win a trip for two to San Francisco. The guy with the most votes on www.
                                                                                                                                        wearthepants.dk wins! What surprised most was the fact that a few Danes like to live ‘au natural’ and go commando! Fortunately the rains
                                                                                                                                        stayed away on Friday; otherwise a pair of swimming shorts would have been more appropriate! CPH Vision was founded in 1998 and the
                                                                                                                                        over 30.000 visitors consist of buyers, both national and international press and trendsetters, of which more than 50% come from abroad.




                                                                                                                                                                             Not many guys could rest this bevy of
                                                                                                                                                                                                         beauties




                Vogue’s Anna Wintour and Grace Coddington eye-up a Khaki knitted
                                       top accessorized with a nifty matching belt.




    NOTE FROM A DEDICATED
                    DAME
… September is all about change. Change of style, change
of wardrobe and change of attitude. If you like me a sick
to death of what High Street brands have in store for
women’s Khaki pants, then be bold and try on a pair of
Dockers®. They are cool, simple and chic… dressed up or
dressed down. The only accessory you may need is a pair
of scissors if you want to customise them to make them
your own. Dockers® isn’t just about Khaki either, they
have a fantastic colour pant range too. ‘Wear the Pants’
might be aimed at him, but it doesn’t exclude you!

Keep Khaki Kool!
                           Olive Drab                                                                         Enough about him…
                                                                                                       this month it is all about me!
                                                                                                                                                                          From drop your pants to ‘Wear the Pants’!                                             Dockers® window at Kauffman



                                                                                      1                                                                                                                                2
80anniversary
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                                                                          AREA ESPOSITIVA ESTERNA USCITAC OL
                                                                                                       E PADIGLIONE 16 “GALLERIA”
                                                                                                                  AG
                                                                                                               GG
                                                                                                             LU




                                                                                                                                                        MINI BAGS AND LUGGAGE COLLECTION 09
                                                                                                                                                       WOMAN FASHION WEEK - MILANO, 2502 AL 403
                                                                                                                                                               AREA ESPOSITIVA ESTERNA
                                                                                                                                                           USCITA PADIGLIONE 16 “GALLERIA”



MILANO, 2502 AL 403 AREA ESPOSITIVA ESTERNA
      USCITA PADIGLIONE 16 “GALLERIA”




                                                                                                    WOMAN FASHION WEEK - MILANO, 2502 AL 403
                                                                                             AREA ESPOSITIVA ESTERNA USCITA PADIGLIONE 16 “GALLERIA”
GUERRILLA MKTG
DATA BANKING
DSQUARED2.COM
                                                                                                                                                Para información de compra y distribuidores: 93 564 83 50




                                                                                                                                                                                                                                        2010 LEVI STRAUSS & CO. EU.DOCKERS.COM
                                                                                                                                                                                                                                        ®
                                                                                                                                                                                                                                                                                                             www.dimensionedanza.com
Morellato S.p.A., licenziataria di Pirelli & C. S.p.A. per orologi - Tel. 049.9323777 - www.pzeroweb.com




                                                                                                                                                                                                            Shop online at Diesel.com




                                                                                                           DISK_O
                                                                                                                                                                                                            TRUST
                                                                                                                                                                                                            STUPID.
                                                                                                           SWISS MADE, CHRONOGRAPH 1/10 SEC.,
                                                                                                           ANTIREFLECTIVE SAPPHIRE CRYSTAL,
                                                                                                           CAOUTCHOU STRAP, SCREW DOWN
                                                                                                           CROWN AND CASE BACK, WATER
                                                                                                           RESISTANT 10 ATM, BRAKE DISK




                                                                                                                                                                                                                                                                                 BE STUPID
SHOOTING AND POST-PRODUCTION
POP PROJECT AND PRODUCTION
WINDOW CONCEPTS AND PRODUCTION
NEW TECHNOLOGY FOR BUSINESS
HIGH CRISTALCORE - Visual Merchandising Software
HIGH CRISTALCORE - Visual Ordering System
I PHONE - I PAD APPLICATIONS   
PRODUCTION
DIGITAL PRINT
LARGE FORMAT DIGITAL PRINT
Shop online at Diesel.com




                   YOU’LL
                   EAT
                   BETTER.                      BE STUPID




                             mod. CARRERA 1 -




carreraworld.com
OFFSET PRINT
shop online at Diesel.com
DENIM FALL / WINTER 2010
                                                                                               YOU’LL
                                                                                                HAVE
                                                                                               MORE
                                                                                                SEX.                          Fall-Winter 2010/2011
                                                                                                                             Optical Frame Collection
                                                                                                                               August Release
                                      Fall / Winter 2010
                           Footwear




                                                                               UNDERWEAR
                                                                   BE STUPID   Fall / Winter 2010




                                                                                                                                                                                        A POINT OF YOU




                                                                                                               SECTOR NO LIMITS. OROLOGI DA UOMINI.




                                                                  G I O I E L L O                       Stefano Baldini, medaglia d’oro alle olimpiadi 2004
                                                                                                        indossa Sector 42,195 Marathon.
                                                                                                        Stefano Baldini, 2004 Olympic gold medal,
                                                                                                        wears Sector 42,195 Marathon.
                                                                                                        www.sectornolimits.eu                                 mod. SAFARI
                                                                                                                                                              www.carreraworld.com
                                                                                                                                                                                     RACING SUNGLASSES SINCE 1956
UNITSTYLE is based in an old
Benedictine convent, a historic
monument              dating         back          to
1064, which has recently been
renovated.
S a n M i c h e l e o r S a i n t M i c h a e l ’s
religious             community                was
considered amongst the most
worthy of note in the province
o f Ve ro n a b e c a u s e a p a r t f ro m
being the oldest convent, it was
extremely important in economic
and documentary terms. It was
famous for being rich in assets
and distinguished by nuns of
high descent, including some
descendents of the Scaligeri
and Visconti families and three
o f D a n t e ’s n i e c e s , t h e d a u g h t e r s
of Pietro Alighieri.

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UNITSTYLE Presentation

  • 1.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. UNITSTYLE.com PUGILE? NO, MURATORE LUCA, 40 ANNI, MURATORE. CADUTO DA UN’IMPALCATURA. La sicurezza è un diritto del lavoratore e un dovere per il datore di lavoro. Combattete insieme perché il lavoro assicuri la vita.
  • 10. UNITSTYLE.com arredamenti - Piombini ed Avalon srl PRIMA DI TUTTO THINK INDOSSA LA SICUREZZA. SAFETY Il datore di lavoro deve fornire i dispositivi di protezione individuale. Il lavoratore li deve indossare. Sempre. www.berner.it
  • 11. Morellato S.p.A., licenziataria di Pirelli & C. S.p.A. per orologi - Tel. 049.9323777 - www.pzeroweb.com DISK_O SWISS MADE, CHRONOGRAPH 1/10 SEC., ANTIREFLECTIVE SAPPHIRE CRYSTAL, CAOUTCHOU STRAP, SCREW DOWN CROWN AND CASE BACK, WATER RESISTANT 10 ATM, BRAKE DISK
  • 12.
  • 13.
  • 14. BELOW THE LINE AND BRANDING PROJECTS
  • 15.
  • 16. A KHAKI NEWSLETTER - SEPTEMBER 2010 A KHAKI NEWSLETTER - SEPTEMBER 2010 NOTE FROM THE EDITOR AT CPH VISION: September is the most important month for glossy magazines. Vogue’s robust 2007 September issue — which actually starred in a film called The September Issue — carried a whopping 725 pages of ads. It was by far the biggest (and the heaviest) in WHERE FASHION MEANS BUSINESS… the magazines history. This year other magazines are following suit, Glamour (US) has clocked in with 241 pages, whilst It is estimated that Copenhagen Fashion Week with its four trade fairs attracts more than 60,000 fashion professionals to the city. During four Harper’s Bazaar (UK) has a weighty 610. On the men’s side the numbers are also up, with GQ (UK) and Esquire (UK) also hectic days (August 12-14) results showed a boost in the number of fashion professionals visiting the fairs in a rain soaked Copenhagen. The increasing their pages on the previous year. So where does that leave the Khaki Frontline? Well, as you will see my team trade was busy and business went very well despite some of the heaviest rain fall for August in over 45 years. Since its relaunch in February of steadfast stenographers, copywriters and technical designers have bashed out a bumper issue almost doubling in size 2009, CPH Vision has introduced in a unique, clean-cut and intimate trade fair that goes hand in hand with the exhibitors` philosophies on previous issues, not only that, but I have bowed to demand and produced an issue for women, handing over the reign of and concepts where a clear segmentation, a relaxed exhibition environment and high-quality labels are key. The Dockers® brand took a editor (for one month only) to my fantastically fashionista of a niece, Olive Drab prime position in Terminal-2 (a former locomotive maintenance building) attracting a good deal of visitors to the stand, both established and new clients as well as a smattering of media. Away from the fair and in the city the Dockers® brand initiated a ‘Wear the Pants’ activation, Ki Happy reading! Captain Kha with six strapping gals on bikes cycling around town and asking men on the street, “Are you man enough to drop your pants?”. In return these brave fellas received a pair of Dockers® and the chance to win a trip for two to San Francisco. The guy with the most votes on www. wearthepants.dk wins! What surprised most was the fact that a few Danes like to live ‘au natural’ and go commando! Fortunately the rains stayed away on Friday; otherwise a pair of swimming shorts would have been more appropriate! CPH Vision was founded in 1998 and the over 30.000 visitors consist of buyers, both national and international press and trendsetters, of which more than 50% come from abroad. Not many guys could rest this bevy of beauties Vogue’s Anna Wintour and Grace Coddington eye-up a Khaki knitted top accessorized with a nifty matching belt. NOTE FROM A DEDICATED DAME … September is all about change. Change of style, change of wardrobe and change of attitude. If you like me a sick to death of what High Street brands have in store for women’s Khaki pants, then be bold and try on a pair of Dockers®. They are cool, simple and chic… dressed up or dressed down. The only accessory you may need is a pair of scissors if you want to customise them to make them your own. Dockers® isn’t just about Khaki either, they have a fantastic colour pant range too. ‘Wear the Pants’ might be aimed at him, but it doesn’t exclude you! Keep Khaki Kool! Olive Drab Enough about him… this month it is all about me! From drop your pants to ‘Wear the Pants’! Dockers® window at Kauffman 1 2
  • 17.
  • 18.
  • 20.
  • 21.
  • 22. ial marke oc t rs i ng fo Author ulta t n I SO C IA L M A RKET IN G ns iz ed AM R E F co
  • 23. 09 N O TI EC LL 03 O 4 C L A E G 02 A 5 G ,2 G O LU N A IL D -M N A K S EE G A W IB N IO IN SH M FA N A M O W GS BA 09 NI N MI IO CT LE AREA ESPOSITIVA ESTERNA USCITAC OL E PADIGLIONE 16 “GALLERIA” AG GG LU MINI BAGS AND LUGGAGE COLLECTION 09 WOMAN FASHION WEEK - MILANO, 2502 AL 403 AREA ESPOSITIVA ESTERNA USCITA PADIGLIONE 16 “GALLERIA” MILANO, 2502 AL 403 AREA ESPOSITIVA ESTERNA USCITA PADIGLIONE 16 “GALLERIA” WOMAN FASHION WEEK - MILANO, 2502 AL 403 AREA ESPOSITIVA ESTERNA USCITA PADIGLIONE 16 “GALLERIA”
  • 24.
  • 26.
  • 28. DSQUARED2.COM Para información de compra y distribuidores: 93 564 83 50 2010 LEVI STRAUSS & CO. EU.DOCKERS.COM ® www.dimensionedanza.com Morellato S.p.A., licenziataria di Pirelli & C. S.p.A. per orologi - Tel. 049.9323777 - www.pzeroweb.com Shop online at Diesel.com DISK_O TRUST STUPID. SWISS MADE, CHRONOGRAPH 1/10 SEC., ANTIREFLECTIVE SAPPHIRE CRYSTAL, CAOUTCHOU STRAP, SCREW DOWN CROWN AND CASE BACK, WATER RESISTANT 10 ATM, BRAKE DISK BE STUPID
  • 29.
  • 31.
  • 32.
  • 33.
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39. POP PROJECT AND PRODUCTION
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47.
  • 48.
  • 49.
  • 50.
  • 51.
  • 52.
  • 53. WINDOW CONCEPTS AND PRODUCTION
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59.
  • 60.
  • 61.
  • 62.
  • 63.
  • 64.
  • 65. NEW TECHNOLOGY FOR BUSINESS
  • 66. HIGH CRISTALCORE - Visual Merchandising Software
  • 67. HIGH CRISTALCORE - Visual Ordering System
  • 68. I PHONE - I PAD APPLICATIONS 
  • 71.
  • 73. Shop online at Diesel.com YOU’LL EAT BETTER. BE STUPID mod. CARRERA 1 - carreraworld.com
  • 75. shop online at Diesel.com DENIM FALL / WINTER 2010 YOU’LL HAVE MORE SEX. Fall-Winter 2010/2011 Optical Frame Collection August Release Fall / Winter 2010 Footwear UNDERWEAR BE STUPID Fall / Winter 2010 A POINT OF YOU SECTOR NO LIMITS. OROLOGI DA UOMINI. G I O I E L L O Stefano Baldini, medaglia d’oro alle olimpiadi 2004 indossa Sector 42,195 Marathon. Stefano Baldini, 2004 Olympic gold medal, wears Sector 42,195 Marathon. www.sectornolimits.eu mod. SAFARI www.carreraworld.com RACING SUNGLASSES SINCE 1956
  • 76.
  • 77. UNITSTYLE is based in an old Benedictine convent, a historic monument dating back to 1064, which has recently been renovated. S a n M i c h e l e o r S a i n t M i c h a e l ’s religious community was considered amongst the most worthy of note in the province o f Ve ro n a b e c a u s e a p a r t f ro m being the oldest convent, it was extremely important in economic and documentary terms. It was famous for being rich in assets and distinguished by nuns of high descent, including some descendents of the Scaligeri and Visconti families and three o f D a n t e ’s n i e c e s , t h e d a u g h t e r s of Pietro Alighieri.