Design Reality is a product design company that has been in business for 12 years. It has developed over 60 products that have reached market, been granted 50 patents, and won 9 awards. The company focuses on developing products that are both functional and beautiful, with an emphasis on meeting user needs. Design Reality takes a four-phase approach to product development: discovery, definition, development, and deployment. It has worked with over 30 clients across many industries. Testimonials from past clients praise Design Reality's expertise, innovative solutions, and ability to translate designs into final products.

1. Overview Presentation
LinkedIn
© Design Reality Limited 2012 Company Overview Presentation - Linkedin

2. Over 150 projects
Over 60 products to market we can talk about
50 Patents granted
Over 30 clients
12 Years in business
9 Awards
One vision . . .
© Design Reality Limited 2012

3. Our mission
Founded in 2000, we’ve built our name on developing products
that are as beautiful in function as in form. Products that add
value and deliver genuine real life benefits.
We are relentlessly customer-focused, and dedicated to delivering design
solutions for the real world. Whoever the end user is – a nurse, a patient, a
soldier, a firefighter, a doctor, a supermarket shopper – we always put their
lives and needs at the heart of everything we do, from first concept to final
production. We strive to lead our industry demonstrating that innovation
can change everything. That’s why we’re called Design Reality’
© Design Reality Limited 2012 Company Overview Presentation - Linkedin

4. ©© Design Reality Limited 2012
Design Reality Limited 2012 Company Overview Presentation - Linkedin

5. Our proven process that adds real value to our clients and their customers.
Discover. Define. Develop. Deploy.
We believe that Discovery is the art of Our experience tells us that a real answer At Design Reality the develop phase is We are passionate about designing
realising something new, or viewing cannot be achieved until the problem has simple, if we say we can do it, then we will products and therefore share the same
something old from a different angle. We been defined. During our Define phase we deliver it. We pride ourselves on investing determination as our clients when it
reference science, academic disciplines, create frameworks that projects sit within in the latest computer systems, CAD comes to seeing a new product through
proven engineering principles and where we generate shared goals with our software and in house prototyping to market. Through this shared passion our
ethnographic techniques to name but a clients. We use this phase to define capability. This philosophy ensures that we design teams work within client supply
few. But ultimately we believe that singular outcomes or sometimes to ensure are able to develop to best possible chains or setup new ones. All this is with a
discovery is the observation of new multiple outcomes. Ultimately, this phase outcomes to our clients in the shortest shared goal of ensuring that the product
phenomena, new actions, or new events is unique to each client and each project. and most cost effective way possible. Key quality meets with expectation. Key stages
that can be used as platforms for Key stages of our Define stage include: stages of our Develop stage include: of our Deploy stage include:
innovative design. Key stages of our
Discover phase include:
>. Innovation >. Conceptualisation >. CAD Development >. Delivery
>. Feasibility & Planning >. User Evaluation >. Prototyping >. Deployment
>. Patent Strategy >. Product Verification
© Design Reality Limited 2012 Company Overview Presentation - Linkedin

6. © Design Reality Limited 2012 Company Overview Presentation - Linkedin

7. “The improvements in the product for the individual translate directly into the military effort of maintaining tempo to a greater degree and to a reduction
in expected casualty rates.“
Captain Ian Jarvis RN: Director of Equipment Capability - CBRN: UK MoD
“Design Reality was an important partner in the development of VibraTip. The generation of compelling 3D computer graphics facilitated a successful
pitch to our local Health Trust. Prototypes made by design reality were used to secure MHRA approval and allow a formal clinical trial to be carried out.”
Andy Levy professor of Endocrinology, The University of Bristol, UK
“When we rebranded Nexsan we knew it was critical that our products reflect that branding for consistency of user experience and to reinforce our brand
values in a tangible, physical design. Design Reality was instrumental in translating our look and feel into a product design and form methodology that
expressed our brand and has enabled us to have a consistent look across all products.”
Victoria Grey, SVP Marketing, NEXSAN, USA
“We were looking for a combination of experience, novel thinking, enthusiasm and dogged determination… DR fitted the bill on every count.”
Nigel Holmes, Director MCD Scott Safety, UK
“The level of expertise, advice and conceptualisation brought to the table was both refreshing and professional and I found working with the team a
pleasure. Most importantly, the end packaging design exceeded our wildest expectations! We’re confident that the new designs undertaken by them will be a
winning formula for 2009 and beyond.”
Paul Southam, Duc d'O, Belgium,
“As consultants, your stock in trade is solutions and you’ve managed to do it by first developing a relationship and a methodology that supports that process.
Experiences like these come rarely in this world. Very impressive work! Thank you”
Dale Raymond, IDSA, Sensormatic, USA
“This respirator is no mere gas mask. It will give our troops unparalleled levels of protection in the field.”
Lord Bach, Defence Procurement Minister, UK
© Design Reality Limited 2012 Company Overview Presentation - Linkedin

8. If you would like to see more please visit
www.designreality.co.uk
Or if you would like to talk to one of the directors please feel free to call:
+44 (0)1745 584 865
Troy: tbaker@designreality.co.uk
Graham: gwilson@designreality.co.uk
Caroline: cbaker@designreality.co.uk
Thank you
© Design Reality Limited 2012 Company Overview Presentation - Linkedin