These are the slides from the opening Keynote at the Creative Company Conference by Arne van Oosterom from DesignThinkers.

1. LET’S START
BREAKING
DOWN THE
WALLS!

2. Arne van Oosterom
Creative Company Conference 2010

4. OUR WORLD
IS CHANGING.

5. CHEAPER AND
EASILY
ACCESSIBLE
TECHNOLOGY.

6. GLOBALISATION.

7. WE CAN ALL BE
PUBLISHERS.

8. MORE
EDUCATED
PEOPLE.

9. NEW WORLD
POWERS.

10. INDIVIDUALISATION.

11. ENVIRONMENT.

12. HEALTHCARE.

13. FINANCIAL.

14. ENERGY.

15. WWW.

16. CHANGE IS A
CONSTANT.

17. EVERY ERA
NEEDS A NEW
MINDSET.

18. DESIGN
THINKING IS
A MINDSET.

19. "DESIGN THINKING IS
A NEW STORY NOT A
NEW PROCESS”
- Kevin McCullagh quoting
Bill Moggridge at #DMILondon -

20. SERVICE DESIGN =
DESIGNING SERVICES
WITH A DESIGN THINKING
MINDSET.

21. SERVICE DESIGN =
DESIGNING SYSTEMS,
WITH PEOPLE AND FOR
PEOPLE TO HELP THEM
REACH GOALS.

22. SERVICE DESIGN =
NEW MARKETING.

26. A STRONG AND HEALTHY
ECO-SYSTEM IS AN OPEN
SYSTEM THAT FOLLOWS
THE LAWS OF EVOLUTION.

29. “The battle to control content
delivery to your living room is on.
One week after Apple (AAPL) unveiled plans for Apple
TV, a new home-entertainment delivery system,
archrival Google (GOOG) has announced plans for its
own TV service -- featuring full-blown Internet
browsing on TV. It's set to launch this fall...”
- DailyFinance 09/09/2010 -

30. THE PLOT
THICKENS.

32. VALUE CO
CREATION.

33. VALUE IN
EXCHANGE.

34. VALUE IN
USE.

35. VALUE IN
CONTEXT.

36. VALUE CO
CREATION.

37. WE NEED A
CHANGE OF
MINDSET.

38. LET’S START
BREAKING
DOWN THE
WALLS!

39. Arne van Oosterom
Creative Company Conference 2010