How to implement Social technologies into the workplace to facilitate collaboration and improve communication both internally and with all stakeholders
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Social media strategies in the workplace
1. Claire Tellefson
Social media strategies in the workplace
Career Bites
Thursday 29th November 2012
Federation Room Swinburne City Campus
SCIENCE | TECHNOLOGY | INNOVATION
3. Social media strategies in the workplace Swinburne
Social Media Technologies Today
Number of social
> billion networking users
globally
Proportion of total online
80% users who interact with
social networks regularly
McKinsey Global institution July 2012 The Social Economy unlocking value
and productivity through social technologies
SCIENCE | TECHNOLOGY | INNOVATION 3
4. Social media strategies in the workplace Swinburne
Social Media Technologies Today
Proportion of
70% companies using social
technologies
Proportion of companies
90% using social
technologies that report
some business benefit
from them.
McKinsey Global institution July 2012 The Social Economy unlocking value
and productivity through social technologies
SCIENCE | TECHNOLOGY | INNOVATION 4
5. Social media strategies in the workplace Swinburne
Communication
Time each week
28 hrs spent by knowledge
workers writing e-
mails, searching for
information and
collaborating
internally
McKinsey Global institution July 2012 The Social Economy unlocking value
and productivity through social technologies
SCIENCE | TECHNOLOGY | INNOVATION 5
6. Social media strategies in the workplace Swinburne
Untapped Potential
Share of companies
3% that derive substantial
benefit from social
technologies across
all stakeholders:
• Customers
• Employees
• Business partners
McKinsey Global institution July 2012 The Social Economy unlocking value
and productivity through social technologies
SCIENCE | TECHNOLOGY | INNOVATION 6
7. Social media strategies in the workplace Swinburne
Internal communications
“Two-thirds of the value creation
opportunity afforded by social
technologies lies in improving
communications and collaboration
within and across enterprises”.
McKinsey Global institution July 2012 The Social Economy unlocking value
and productivity through social technologies
SCIENCE | TECHNOLOGY | INNOVATION 7
8. Social media strategies in the workplace Swinburne
Challenge for Organisations
Transformational changes in organisational structures,
processes and practices
Developing a culture that is:
• Open
• Transparent
• Non-hierarchical
• Knowledge sharing.
It could take years for the benefits to be fully realised,
unless management innovations accompany
technological innovations.
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9. Social media strategies in the workplace Swinburne
Social technologies – Web 2.0
Upload, share and
Media Keep connected through
comment on Social
and
photos, videos and file
Net- personal and business
works profiles
audio sharing
Blogs Evaluate and rate
Publish and discuss Ratings products, services, and
opinions and Micro and
experiences; share
experiences Reviews
Blogs opinions
Harness collective
knowledge and Crowd-
Share Co-create content,
sourcing Work coordinate joint projects and
generate collectively Space
derived answers tasks.
Discuss topics in open
Search, create and adapt Forums
Wikis communities; rapidly
articles; rapidly access
access expertise
stored knowledge
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10. Social media strategies in the workplace Swinburne
% of respondents in companies using Web 2.0
- Increasing speed of access to knowledge 77%
- Reducing communication costs 60%
- Increasing speed of access to internal experts 52%
- Decreasing travel costs 44%
- Reducing operational costs 40%
- Reducing time to market for products/services 29%
- Increasing number of successful innovations for new
products or services 28%
Source: McKinsey, The rise of the networked enterprise.
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12. Social media strategies in the workplace Swinburne
“We can help you understand how to use social across
your company to engage users, cultivate
interactions and meet strategic objectives. It’s time
to embrace the power of relationships and the
impact of social networks on decision
making, info sharing and business.”
Deloitte Australia
SCIENCE | TECHNOLOGY | INNOVATION
13. Social media strategies in the workplace Swinburne
Deloittes
- http://www.deloittedigital.com.au/blog
- Losing Talent - http://vimeo.com/52823710
- Competition for the right people is fierce
- Motivated, Engaged, Passionate, Successful
- Return on Learning http://vimeo.com/53045628
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14. Social media strategies in the workplace Swinburne
Engagement
- Create
- Watch
- Upload
- Follow
- Add
- Share
- Comment
- Tag
- Bookmark
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15. Social media strategies in the workplace Swinburne
Social Media Tools - Deloitte Australia
- Tweeting the latest and greatest on all
things digital
- Like us on Facebook to view our picks
- Lets Hangout. Add us to your circles in
Google +
SCIENCE | TECHNOLOGY | INNOVATION 15
16. Social media strategies in the workplace Swinburne
Social Media Tools - Deloitte Australia
- LinkedIn
- Follow our updates and connect with us
- Vimeo
- Be the first to comment on this video
Instagram – follow us
- Subscribe to our RSS feed.
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17. Social media strategies in the workplace Swinburne
IBM
- IBM - Employee Engagement
- My Profile
- My Communities
- My Blogs
- My Bookmarks
- My Activities
- My Files
- My Wikis
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18. Social media strategies in the workplace Swinburne
IBM – Wikis
- My Wikis - Create a central, collaborative place to
manage knowledge and content with your team.
https://www-304.ibm.com/wikis/home?lang=en_US
- Create Content.
- Groups of people jointly create and maintain content
- Facilitates contribution and collaboration.
- Wisdom of crowds
- Generate valuable information for a particular subject.
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19. Social media strategies in the workplace Swinburne
IBM – Share Intellectual Content
- Why do they do this?
- Attracts Talent
- Crowd Source Ideas
- Promote personal excellence.
- Provide employees recognition
- Promote Transparency
SCIENCE | TECHNOLOGY | INNOVATION 19
20. Social media strategies in the workplace Swinburne
Accenture - Social Media - Blogs
- http://www.accenture.com/au-en/Pages/index.aspx
- Thought leadership on a wide range of business issues
- Learn about emerging technologies
- Career experiences from select employees.
- Personalised content for everyone.
SCIENCE | TECHNOLOGY | INNOVATION
21. Social media strategies in the workplace Swinburne
Enterprise Social Network - Yammer
Yammer
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22. Social media strategies in the workplace Swinburne
How do Employees Engage with the Tools
- Blogs – Accenture
- Wikis - IBM
- Social Networks – Yammer – Swinburne
- Video Sharing
- Podcasts
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23. Social media strategies in the workplace Swinburne
Social Media Strategy
1. Individual vs. Corporate Value
2. Strategy BEFORE Technology
3. Listen to the Voice of the Employee
4. Learn to get out of the way
5. Lead by Example
6. Integrate into Work Flow
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24. Social media strategies in the workplace Swinburne
Social Media Strategy
7. Create a Supportive Environment
8. Measure what Matters
9. Persistence
10. Adapt and Evolve
11. Collaboration also benefits the Customer
12. Collaboration makes the world a better place
Source: 12 Principles of Collaboration by Jacob Morgan on Oct 08, 2012
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25. Social media strategies in the workplace Swinburne
Benefits
“Organisations that fail to invest in
understanding social technologies
will be at greater risk of having their
business models disrupted by social
technologies”
McKinsey
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26. Social media strategies in the workplace Swinburne
Social interactions carry Risks
• Identity theft
• Loss of intellectual property
• Violations of privacy
• Abuse
• Damage to reputations
• Disruption to traditional business models
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27. Social media strategies in the workplace Swinburne
Social Technologies
“The power stems from the innate appeal of
interacting socially and the pleasure and
intellectual stimulation that people derive
from sharing what they know, expressing
opinions and learning what others know
and think.”
McKinsey Global Institute
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28. Social media strategies in the workplace Swinburne
Social Media Challenges
1. Visit your company’s website
2. Get involved in Social media within your workplace
3. Find your voice and make a start.
4. Follow, like, share, comment and be visible.
5. Set yourself goals to learn new media.
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29. Social media strategies in the workplace Swinburne
Career bite - Challenge
1. Join a professional social network.
2. Pick 5 Blogs you find interesting and start reading them.
3. Subscribe to the blogs you selected in Google Reader
4. Start commenting on the blogs you read.
5. Join Twitter and Follow 5 well-known industry leaders
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How is Social Technology impacting on your workplace?
Ask for show of hands for each point - McKinsey Global InstitutionIn such a short time, social technologies has become a sweeping cultural, social and economic phenomenon.Hundreds of millions of people have adopted new behaviours using social media, conducting social activities on the internet, creating and joining virtual communities, organizing political activities. All the rituals and ties in which individuals and groups in society participate - from personal events such as weddings or daily gossip, to global happenings – play out on social platforms.Social Technologies have changed how millions of people live.People rely on online social connections – often people they have never met – for everythinkg from advice on what movie to watch to what to eat and how to lose weight. Writers, musicians are now publishing and performing via You Tube and blogs. Indeed, many behaviours that sociologists study – forming, maintaining and breaking social bonds – are now taking place online.
Ask for suggestions about this amount of time.
Untapped Potential – ask fro suggested %In groups talk about how your business could get more benefit from social Media.
Raise productivity of knowledge workers by 20% – 25%Organisations have to become fully networked enterprises – in both technical AND a behavioural senseRequires big changes in Management practices and Organisational behaviour.
Social Technologies are the products and services that enable social interactions in the digital realmPeople connect virtuallyIndividuals create, add, modify consume content and this participation is shared. These tools have been evolving for 40 years. They may not be called Facebook and Yammer and Twitter in the next decade but the Tools that exist will be still here
Social Media – Is it a drag, a curse – meaningless? Only for the celebrities.Can the tools be useful in the workplace or a complete waste of precious time?
This is NOT an Intranet site This is a Public site and provides information to anyone in the world.The trend is for more transparency and the corporate boundaries are blurring. Responsibility on the employee is to engage
Groups of people to jointly create and maintain content through contribution and collaboration. Unleash the wisdom of crowds and apply it to generating valuable information for people interested in a particular subject.
Why Blog?Accenture blogs feature thought leadership on a wide range of business issues, with a particular focus on helping companies achieve high performance. Here you'll also find blogs about emerging technologies and career experiences from select employees. The opinions of the writers do not necessarily reflect the position of Accenture on these subjects.Accenture develop software ie Facebook for HR.
Yammer - informal community across all departments Subgroups Quickly find experts across a large organisationBlogs – Managers newsletters to staff. Wikis - Personal telephone directory The other famous Social network is LinedIn.
1. Introduce strategies and tools to make more money OR to make life easier for the workers.2. Understand Why before the How3. Higher levels of engagement are strongly related to higher levels of innovation. 59% of engaged employees say that their job brings out their most creative ideas against only 3% of disengaged employees (Gallup)Employees worldwide who know their managers as “people” are more likely to be engagedNot about policing and enforcing – it’s about empowering.Leaders have tremendous impact on culture and direction.Needs to be how employees work. Eg Single sign on to create a front door to the enterprise
Induct new employees and evaluate existing employees. Initiatives – Education and training, mentoring, Accept the Challenges and obstacles. Commit to the Course. Technologies and processes will change, new behaviours will surface Ability to respond to customer faster and more accurately. Knowledge repository of repeating issues and integrate customer feedback into products and services.Reduce stress and associated costs Employees feel more engaged, and fulfilled. It is easier for them to get their work done and greater sense of purpose. Greater flexibility in work environment and imporive work life balance.
Abuse includes excessive employee time spent:“chatting” about nonwork-related topicsOn external networksAttaching fellow employees or management.Strategies have to be introduced to handle this riskforbid nonworkrelatated conversationsCensoring critical opinionWelcoming critiquesEngaging in public conversation with the critics.Consumer privacy Work place security restrict access to social technologies.
The first audience for your social media, is you— Libby DavyYour blog and other social media should always relate things back to the real world, meeting yourself and others face to face.
The first audience for your social media, is you— Libby DavyYour blog and other social media should always relate things back to the real world, meeting yourself and others face to face.
