Micro-Scholarship, What it is, How can it help me.pdf
Chapter 5
1. 1) What is the number one use of energy in commercial buildings? 2) What are the 2 primary lighting options? 3) What s a foot-candle? 4) What is the minimum height above the playing surface that light need to be in high ceiling activity spaces? 5) Explain the difference between the 2 types of indoor lighting systems. 6) What is the major problem with windows being used for light? 7) What are the advantages to translucent materials?
2. “ PRINCE OF SALES” SBJ: FEBRUARY 21-27 PAGE: COVER
3. 1) WHAT CONPANY USED BARKLEY IN A SUPER BOWL AD LAST YEAR? -TACO BELL. 2) WHAT WAS THE FIRST BRAND THAT MARC PERMAN GOT AN AD DEAL FOR BARKLEY? -RIGHT GUARD. 3) ACCORDING TO DATA FROM THE DAVIE-BROWN INDEX, WHAT % OF US CONSUMERS KNOW BARKLEY? -82.9%. 4) WHAT ATHLETES DOES BARKLEY RANK BEHIND ON THE DBI? -MICHAEL JORDAN, MAGIC JOHNSON, LEBRON JAMES. 5) HOW LONG HAS BARKLEY BEEN A SPOKESMAN FOR NIKE? -27 YEARS. 6) WHAT IS BARKLEY’S FAVORITE AD THAT HE HAS APPEARED IN? -”I AM NOT A ROLE MODEL” NIKE AD.
4. “ BEST DEFENSE AGAINST AMBUSH MARKETING IS A GOOD OFFENSE? SBJ: FEBRUARY 28 - MARCH 6 PAGE: 15
5. 1) WHAT IS AMBUSH MARKETING? -A GUERRILLA MARKETING CAMPAIGN OCCURING AROUND A PUBLIC EVENT, TYPICALLY A MAJOR SPORTING EVENT, THAT INVOLVES CIRCUMVENTING PAYMENT OF A SPONSORSHIP FEE. 2) HOW MUCH MONEY IS ESTIMATED TO HAVE BEEN SPENT IN 2009 ON EXCLUSIVE SPONSORSHIPS? -$43.5 BILLION. 3) WHAT COMPANY’S LOGO DID BRITISH SPRINTER LINFORD CHRISTIE WEAR ON HIS CONTACT LENSES DURING THE 1996 OLYMPICS? -PUMA. 4) WHAT BREWERY AMBUSHED BUDWEISER AT THE 2006 & 2010 WORLD CUPS? -BAVARIA BREWERY. 5) WHY IS AMBUSH MARKETING REFERRED TO AS “PARASITIC MARKETING?” -COMPANIES FEED OFF OF & REAP THE BENEFITS OF WHAT OTHER COMPANIES PAID MONEY TO GET. 6) WHAT IS A CRITICAL STEP IN INSULATING ORGANIZERS FROM AMBUSHERS? -TRADEMARK PROTECTION.
6. #1 USE OF ENERGY IN COMMERCIAL BUILDINGS LIGHTING “ A MEANS TO ILLUMINATE OR FURTHER BRIGHTEN AN OBJECT, INDIVIDUAL(S), AREA, OR SPACE.”
8. ILLUMINATION -“THE PRODUCT OF LIGHTING IN COMBINATION WITH OTHER VARIABLES, SUCH AS THE LEVEL OF DARKNESS, THE AMOUNT OF REFLECTIVE LIGHT, DISTORTION, & THE COLOR OF THE LIGHTING.” -MEASURED BY A FOOT-CANDLE. FOOT-CANDLE -”A MEASUREMENT OF LIGHT INTENSITY AT A GIVEN POINT.” -LIGHT INTENSITY IS A VITAL FACTOR IN EYE COMFORT.
9. MINIMUM HEIGHT ABOVE THE PLAYING SURFACE THAT LIGHTS NEED TO BE IN HIGH-CEILING ACTIVITY SPACES? 24 FEET
10. TYPES OF INDOOR LIGHTING SYSTEMS 1) DIRECT LIGHTING -FACE DIRECTLY DOWN ON THE FLOOR. 2) INDIRECT LIGHTING -FACE IN A DIRECTION OTHER THAN THE FLOOR. *MORE ENERGY IS CONSUMED WITH INDIRECT LIGHTING & IS MORE EXPENSIVE TO OPERATE.
11. MAJOR PROBLEM WITH WINDOWS BEING USED FOR LIGHT -VERY DIFFICULT TO CONTROL THE GLARE.
