1. CHAPTER 3 DISCUSSION QUESTIONS
1) Why does Starbucks exemplify what Drucker considered to be true
innovation?
2) What are Drucker's 4 basic questions about innovation?
3) What company (other than Apple) do you consider to be innovative?
Why?
4) What is systematic abandonment?
5) How did the companies, Kimberly-Clark & Peapod, use systematic
abandonment?
6) Drucker taught the first US business course on innovation at what
university & in what year?
7) What are Drucker's 7 key sources of opportunities?
8) What is Jaipur Foot's prosthetic priced at?
9) What was the critical innovation that morphed Scott lawn Care into a
successful company?
10) What company's mission is to "create a better everyday life for the
majority of people?"
11) What was the first fluoride toothpaste?
12) What was Colgate's breakthrough product?
13) Define: first owner of the space, space definer, niche players, last
buggy whip manufacturers.

2. “THE BEST WAY TO PREDICT THE FUTURE IS TO CREATE IT.”
PETER DRUCKER
INNOVATION
“A CHANGE IN THE THOUGHT PROCESS FOR DOING
SOMETHING, OR THE USEFUL APPLICATION OF NEW
INVENTIONS OR DISCOVERIES.”
INNOVATION IS ABOUT DOING ONE OF OR A COMBINATION
OF THE FOLLOWING:

3. PARADIGM CHANGE: CHANGING PEOPLE’S MINDSET
PARADIGM: A STANDARD SERVING AS A MODEL

4. BREAKING FREE FROM YESTERDAY & CREATING TOMORROW

5. MAKING A PRODUCT/SERVICE BETTER

6. INCREASING VALUE

7. WHY DOES STARBUCKS EXEMPLIFY WHAT DRUCKER
CONSIDERS TO BE TRUE INNOVATION?

8. PARADIGM CHANGE
STARBUCKS CHANGED OUR EXPECTATIONS ABOUT THE FAST
FOOD COFFEE INDUSTRY.
BEFORE STARBUCKS:
-COFFEE WAS SOMETHING WE GOT BETWEEN PLACES (HOME
TO WORK, WORK TO KIDS’ SPORTS GAMES, ETC.)
AFTER STARBUCKS:
-COFFEE BECAME A GO-BETWEEN DESTINATION. PEOPLE
STOPPED IN STARBUCKS & STAYED.

9. JACK KEROUAC (ON THE ROAD)
INTRODUCED THE PHRASE “BEAT
GENERATION” IN 1948 TO
CHARACTERIZE THE UNDERGROUND,
ANTI-CONFORMIST YOUTH
GATHERING IN NEW YORK AT THAT
TIME.
“BEAT GENERATION”
WAS TRANSFORMED
TO “BEATNIK” BY THE
MEDIA IN THE LATE
1950’S & EARLY ’60’S
TO CHARACTERIZE
THE ATTITUDE OF THE
HIPPIE GENERATION.