1. Automotive innovatie nieuwe stijl bij TomTom Presentatie Prodas, 12 april 2011 Carlo van de Weijer, VP Business Development

3. Portfolio 07/10/11 WORK Consumer Automotive Licensing Tele Atlas Multinet® Tele Atlas ConnectPlus® Tele Atlas Connect™ Connector Roads for MultiNet® Navigable Coverage via Partner Product

5. The car has become an electronic device...

7. Electronics in cars; evolution of BMW 7-series 1 ~8 ~64 ~512 E38 E65 current generation 7 series Source: BMW 10/2002 Signals on CAN-bus = n Sender / receiver interaction = n^2 Effort for integration and calibration = n^3 [-] (E38 = 1)

9. Installed Base 45 Million

10. TomTom Historical Speed Database: Anonymous location and speed information from the TomTom community

12. Using Community Feedback for Better Routing Standard navigation system: 4 min 6 min 5 min

13. Using Community Feedback for Better Routing TomTom IQ Routes navigation system: 7 min 6 min 9 min

14. Better Routing, time dependent TomTom IQ Routes navigation system during night: 4 min 6 min 5 min

15. Detailed information on all important roads

16. Using real-time community feedback: HD Traffic

18. Regular evening peak traffic in Rotterdam-Utrecht area (Monday October 11 th ) www.routes.tomtom.com

19. … and in Berlin www.routes.tomtom.com

20. ... and in Brussels 16:45 www.routes.tomtom.com

21. … and in London www.routes.tomtom.com

23. Smart Mobility Carlo van de Weijer, Director Strategic Area Smart Mobility

25. Freedom, prosperity, fun…

26. The car as ultimate freedom machine

27. Negative sides Negative aspects Air pollution

28. Negative aspects Car accidents

29. Negative aspects Traffic jams

30. From more roads to more effectively use roads… Trend

31. Smart Mobility: Cars solving their own problems

32. Research themes Smart Mobility

35. TU/e Smart Mobility

36. Thanks for your Attention [email_address]