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Force.com Careers 2.0
Kim Wallins, Hire On-Demand, Principal
@HireOnDemand
Kim Wallins
Principal
@HireOnDemand
Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.
Introduction
• Salesforce Account Executive
• Salesforce-Certified Admin (First 500)
• 9th Dreamforce
•

6th year speaking

• Tech Recruiting 10 years
• Salesforce.com’s “Elevate Your Career as a Cloud Developer”
• Speak across U.S.
• Launched 2007
All about Hire On-Demand
Specialty Staffing Firm > Salesforce.com

▪ 100% Cloud Staffing
▪ Full-Time & Contract
▪ Salesforce-Certified Recruiters
▪ Proprietary Testing
Job Positions
• Force.com Developers
• Salesforce Administrators
• Solution Architects
• Project Managers
• Implementation Consultants
The public cloud market will
grow to $131B in 2017.
-Gartner Inc., February 2013
Cloud IAAS
Job Market
• 1.7M cloud jobs remain unfilled
• Demand will grow by 26% annually until 2015
• EMEA -24% growth/year until 2015
• APAC- Largest growth - 32%/year
• More than 2.3M cloud jobs by 2015
- IDC, December 2012
The Growth

172%
Growth in demand for Salesforce Talent
since 2008
Hire On-Demand 2013
Force.com Developer Demand
1/3 of All Hiring Requests!
DeveloperJob Roles
• Developer
• Technical Architect
• Senior Architect
• Product Manager
• Technical Lead
• Management
Supply Shortage
• Force.com announced 2007
• Training started 2008
• Training began in metropolitan areas
• Customer Force.com awareness = Strong
• Global pipeline of cloud initiatives!
Source: Hire On-Demand, Salary.com, HireRight,
Simply Hired
Careers 1.0
• Part-time projects
• On-shore
• Single Developer
• Mainly Contractors
Trends
• Developers becoming familiar outside of employer or friend
• Co’s more savvy on capabilities - know they need dev
• Co’s understanding Devs do not want to administer CRM
• Senior Admins learning Force.com
• Consulting firms building apps to sell – need Product Mgrs
• Robust Project Pipeline
• Companies recognize supply shortage
• Global need growing at rapid rate
Careers 2.0
• Sr. Admins with Basic Apex/Visualforce
• Certifications
• Full-Time Jobs & Contracting (
)
• Developer Teams
• Remote
• Opportunity for Junior Developers

Hiring contractors until find

the right perm
Careers 2.0
•
•
•
•

Salary
Relocation
Sponsorship/transfer visas
Flex hours/work from home
Employer Types
Implementation Partners
In-House
Big 4
ISV’s
Predictions
•
•
•
•
•
•
•
•
•

Supply and demand
Developers will focus on specific cloud platforms
Salaries remain high for next 5 years
University talent
Training Programs (Veterans2Work)
Leaders less hands on
Full-Time roles
Force.com Developers recognized (like java)
Barrier to entry decreases
How Do I Become A Cloud Developer?
Take classes – (MOOC?)
Volunteer
Social media (@salesforce.com)
Conferences
Intern
Job Boards
Staffing firms
Tips to Advance Your Career
Know your stuff
▪ Review new releases (release notes and video)
▪ Get certified
Network
▪ Educate Management
▪ Interview stakeholders, especially Salesforce Admins
▪ Reach out to the Developer Community for support
▪ Attend Dreamforce ’13 “Skill Assessments”
▪ Connect with Salesforce Account Executives
Prove it
▪ Design a Proof of Concept (Sandbox)
• Developer Skills Assessments
• Dev Zone Booth #25
Force.com Careers 2.0

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Force.com Careers 2.0

  • 1. Force.com Careers 2.0 Kim Wallins, Hire On-Demand, Principal @HireOnDemand
  • 3. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 4. Introduction • Salesforce Account Executive • Salesforce-Certified Admin (First 500) • 9th Dreamforce • 6th year speaking • Tech Recruiting 10 years • Salesforce.com’s “Elevate Your Career as a Cloud Developer” • Speak across U.S. • Launched 2007
  • 5. All about Hire On-Demand Specialty Staffing Firm > Salesforce.com ▪ 100% Cloud Staffing ▪ Full-Time & Contract ▪ Salesforce-Certified Recruiters ▪ Proprietary Testing
  • 6. Job Positions • Force.com Developers • Salesforce Administrators • Solution Architects • Project Managers • Implementation Consultants
  • 7.
  • 8.
  • 9. The public cloud market will grow to $131B in 2017. -Gartner Inc., February 2013
  • 11. Job Market • 1.7M cloud jobs remain unfilled • Demand will grow by 26% annually until 2015 • EMEA -24% growth/year until 2015 • APAC- Largest growth - 32%/year • More than 2.3M cloud jobs by 2015 - IDC, December 2012
  • 12. The Growth 172% Growth in demand for Salesforce Talent since 2008 Hire On-Demand 2013
  • 13. Force.com Developer Demand 1/3 of All Hiring Requests!
  • 14. DeveloperJob Roles • Developer • Technical Architect • Senior Architect • Product Manager • Technical Lead • Management
  • 15. Supply Shortage • Force.com announced 2007 • Training started 2008 • Training began in metropolitan areas • Customer Force.com awareness = Strong • Global pipeline of cloud initiatives!
  • 16. Source: Hire On-Demand, Salary.com, HireRight, Simply Hired
  • 17. Careers 1.0 • Part-time projects • On-shore • Single Developer • Mainly Contractors
  • 18. Trends • Developers becoming familiar outside of employer or friend • Co’s more savvy on capabilities - know they need dev • Co’s understanding Devs do not want to administer CRM • Senior Admins learning Force.com • Consulting firms building apps to sell – need Product Mgrs • Robust Project Pipeline • Companies recognize supply shortage • Global need growing at rapid rate
  • 19. Careers 2.0 • Sr. Admins with Basic Apex/Visualforce • Certifications • Full-Time Jobs & Contracting ( ) • Developer Teams • Remote • Opportunity for Junior Developers Hiring contractors until find the right perm
  • 22. Predictions • • • • • • • • • Supply and demand Developers will focus on specific cloud platforms Salaries remain high for next 5 years University talent Training Programs (Veterans2Work) Leaders less hands on Full-Time roles Force.com Developers recognized (like java) Barrier to entry decreases
  • 23. How Do I Become A Cloud Developer? Take classes – (MOOC?) Volunteer Social media (@salesforce.com) Conferences Intern Job Boards Staffing firms
  • 24. Tips to Advance Your Career Know your stuff ▪ Review new releases (release notes and video) ▪ Get certified Network ▪ Educate Management ▪ Interview stakeholders, especially Salesforce Admins ▪ Reach out to the Developer Community for support ▪ Attend Dreamforce ’13 “Skill Assessments” ▪ Connect with Salesforce Account Executives Prove it ▪ Design a Proof of Concept (Sandbox)
  • 25. • Developer Skills Assessments • Dev Zone Booth #25