2. What is TYPOGRAPHY ?
It is derived from the Greek words that mean
form and writing. It is the art and technique of
arranging type in order to make a particular
language visible.
3. TYPOGRAPHY
Arrangement of TYPE involves the selection of
TYPEFACES Font Family
is a set of characters that share common design features
POINT SIZE
LINE LENGTH
LEADING
TRACKING
KERNING
Single typeface is represented by:
specific weightspecific weight
stylestyle
condensationcondensation
widthwidth
slantslant
italicizationitalicization
ornamentationornamentation
designer or foundrydesigner or foundry
N, B, BB, L
N, I, O
Typeface: Arial
Fonts: Arial Bold, Arial Narrow, Arial Italics, etc.
expanded
contracted
degree from the
vertical
Slant to the right
Symbols
Mass produced
Specialized
proportional
Monospaced
4. TYPOGRAPHY
Arrangement of TYPE involves the selection of
TYPEFACES
Unit of Measurement
The point is the basic unit of measurement used in
typography, and all other measurements are
derived from it.
In typography, a measure of the height of the
characters of a font, measured in points.
0.351mm or 1/12 pica
POINT SIZE
LINE LENGTH
LEADING
TRACKING
KERNING
5. TYPOGRAPHY
Arrangement of TYPE involves the selection of
TYPEFACES
Block of Typeset text
It is the width occupied by a block of typeset text.
A block of text or paragraph has a maximum line
length that fits a determined design.
It is determined by typographic parameters based
on a formal grid and template with several goals in
mind; balance and function for fit and readability
with a sensitivity to aesthetic style in typography.
POINT SIZE
LINE LENGTH
LEADING
TRACKING
KERNING
6. TYPOGRAPHY
Arrangement of TYPE involves the selection of
TYPEFACES
Line Spacing
Refers to the distance between the baselines of
successive lines of type.
POINT SIZE
LINE LENGTH
LEADING
TRACKING
KERNING
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7. TYPOGRAPHY
Arrangement of TYPE involves the selection of
TYPEFACES
Overall Spacing
Tracking refers to the overall spacing of a word or
block of text affecting its overall density and texture.
POINT SIZE
LINE LENGTH
LEADING
TRACKING
KERNING
8. TYPOGRAPHY
Arrangement of TYPE involves the selection of
TYPEFACES
Space between characters
Kerning is a term applied specifically to the spacing
adjustment of two particular characters.
POINT SIZE
LINE LENGTH
LEADING
TRACKING
KERNING
type
13. Apex
The point at the top of a character, where the left
and right strokes meet is the apex. It may be a
sharp point, blunt, or rounded and is an identifying
feature for some typefaces.
14. Vertex
The outside point at the bottom or top of a
character where two strokes meet.
Apex is a subset of VERTEX.
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