With an audience including many nonprofits in Utah, I shared training tips for Love UT Give UT, the annual giving day in Utah, and other crowdfunding tips
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Devin Thorpe's Presentation at SECFC13
1. Make Love UT Give UT Huge For
Your Organization
Devin D. Thorpe
2. Love UT Give UT
• $800,000 in one day
• Almost 500 Utah Nonprofits
• 40% of donors were new
• Give MN raised over $16 million
• How did it work for you?
• Double your results in 2014!
3. What is crowdfunding?
• Love UT Give UT
• Raising money from friends, family and your
extended network through third-party online
platforms
– Donations
– Rewards or “Pretailing”
– Investments
4. 6 Keys to Success
• The “Face” of your campaign
• Urgency
• Politics: Unifying v. Dividing
• Geography: Local is better
• Community
• Project or event
11. Crowdfunding Timeline (Weeks)
1 2 3 4 5 6 7 8 9 10 11 12
Campaign Live
On Site 1 Day to
60 Days
Reconnaissance
Preparation
Ground Assault
Air Attack
12. Reconnaissance
• Assess your idea
• Survey your team
• Count your friends
• Review platforms and choose one
• Identify Media
13. Preparation
• Build a team
• Train your team
• Organize lists
• Design your rewards
• Draft email messages, tweets and posts
• Produce a video
• Write a press release
14. Ground War
Before the campaign starts:
• Call out the big guns: meet face to face with
people who can give big money
• Sharp shooting: get on the phone with people
who will give good donations
• Machine Guns: Send personal, individual emails
to the people you know will support you simply
because you ask.
• Start before you start! Get commitments for 50%
of your goal before you launch!
15. Air War
After the campaign begins:
• Social Media
– Daily posts on
Facebook, Twitter, LinkedIn, Google+
– Post everywhere you have an audience
• Traditional Media
– Contact every blogger you know
– Send a press release to your local paper, TV and
Radio
16. Air Attack
Before the campaign begins:
• Traditional Media
– Contact every blogger you know
– Send a press release to your local paper, TV and Radio
After the campaign begins:
• Social Media
– Daily posts on Facebook, Twitter, LinkedIn, Google+
– Post everywhere you have an audience
17. Crowdfunding for Social Good
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