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A Digital Media Audit,[object Object],Dad’s Garage Theatre Company,[object Object],July 2010,[object Object],@devonvsmith,[object Object],24 Usable Hours,[object Object]
Quick Stats,[object Object]
You’re in the top 7% of all TCG theatres for # of fans.,[object Object],Great job on the custom URL,[object Object],In June, you interacted with 49 fans who had a total of 35,000 friends. You got an average of 9 fan interactions for every 1 of your posts (TCG average = 4). Sounds like you’re doing great! But that’s less than 2% of your fans interacting each month. If you posted more than twice per week, asked more questions, and promoted your own shows less, you would likely get more fan engagement.  ,[object Object],Facebook,[object Object],Messy tab structure. Consider deleting ‘Extended Info’ and ‘Boxes’,[object Object]
In the past 2 weeks, you potentially reached over 12,000 Twitter followers via your status updates, lists that follow you, and mentions of your name. You received an average of 2 mentions for each 1 of your status updates (above TCG average of 1:1). If you tweeted more than twice per week, responded to @mentions, linked to more rich-media content, promoted your own shows less, and utilized #improv, you might see more follower engagement. ,[object Object],Twitter,[object Object],Good branded logo & name  across all social media sites,[object Object],Link to your website & let us know who is tweeting,[object Object],You’re in the top 19% of all TCG theatres tweeting,[object Object],7% of your followers add you to a list, slightly below TCG average of 8%,[object Object],You’ve been tweeting since May ’09; why so few tweets?,[object Object],Of the 6 links you posted in the past 2 months using bit.ly, this received the most click thrus,[object Object]
These are the pages that show up when you search “dad’s garage theatre” on Facebook. There’s not much you can do about them, but it’s good to know that Eventful is pulling in open-graph data about your show, and that Facebook has started a community page for public mentions of your name. ,[object Object],Facebook & Twitter search,[object Object],These are the only two results when you search Twitter for “dad’s garage.” The 2nd account seems to be dormant—Twitter sometimes allows you to request your brand name if someone else isn’t using it, though in this case it would only save you 1 character. Probably not worth the trouble.,[object Object]
Your most popular video received 700 views,[object Object],You’ve uploaded 11 videos in the past 2 years (1/2 the frequency of average LORT theatre),[object Object],YouTube,[object Object],It looks like you’ve experimented with a lot of different types of video content—your most successful (by # of views) have been the most recent. Congrats! Facebook tends to be your top referral source for views. It might help to embed these videos on your own website, add more tags to each of your videos, and engage more with other user’s videos.,[object Object]
Overall: clean design, great personality, sensible link structure. Would help to include a search box.,[object Object],www.dadsgarage.com,[object Object]
Great description of the key value proposition,[object Object],www.dadsgarage.com,[object Object]
Great placement for a clear call to action. Should also test (variations of) “Click here for tickets” and “Click here to sign up for our newsletter” and using different colors/size of button,[object Object],www.dadsgarage.com,[object Object]
It’s unclear what this is (blog? Twitter?), and there’s nothing to click on to see the rest of the shout out text. Try expanding the box, and clearly labeling,[object Object],www.dadsgarage.com,[object Object]
www.dadsgarage.com,[object Object],Great front page placement. Try using icons that better match site design (iconfinder.com), and you’re missing the YouTube icon,[object Object]
www.dadsgarage.com,[object Object],It’s confusing how these relate to tabbed pages above. Also, your mailing list subscribe button is BROKEN! ,[object Object]
Awesome example of transparency by putting your whole budget online & easily accessible. Make sure to update to FY09 soon. ,[object Object],www.dadsgarage.com,[object Object]
Web Traffic,[object Object],[object Object]
Spikes are likely related to shows being in production.
Consider a blog focused on rich media (like video, photo, audio) to increase traffic between shows.
Use Google Analytics to better understand traffic patterns.
Check out http://websitegrader.com/site/www.dadsgarage.com for a free review of your website (their recommendations include: adding meta tags, alt-text for images, optimizing landing pages, adding a blog).,[object Object]
Check out the name of: ,[object Object],[object Object]

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