SlideShare una empresa de Scribd logo
1 de 259
Descargar para leer sin conexión
The
Science
of
Social
Media
    Building
Organiza5onal
Capacity



                                            #sosm
                                      @devonvsmith
Who
am
I?
devonvsmith




              2
Who
am
I?
devonvsmith




              2
Who
am
I?
devonvsmith




              2
Who
am
I?
devonvsmith




              2
Who
am
I?
devonvsmith




              2
Who
am
I?
devonvsmith




              2
Who
am
I?
devonvsmith




              2
the
plan




           3
the
plan

let’s
talk
strategy




                      3
the
plan

let’s
talk
strategy
the
big
3




                      3
the
plan

let’s
talk
strategy
the
big
3
smaller
players




                      3
the
plan

let’s
talk
strategy
the
big
3
smaller
players
staffing
for
social
media




                          3
the
plan

let’s
talk
strategy
the
big
3
smaller
players
staffing
for
social
media
what
the
future
holds




                          3
the
plan

let’s
talk
strategy
the
big
3
smaller
players
staffing
for
social
media
what
the
future
holds
Q&A!


                          3
90
minutes




             4
social
media
doesn’t
sell
5ckets




                                   5
these
sell
5ckets




                    6
these
sell
5ckets
    artistic content




                       6
these
sell
5ckets
                   artistic content




your website




                                      6
these
sell
5ckets
                    artistic content




your website




                 customer service by
                 your box office




                                       6
these
sell
5ckets
                    artistic content




                                       your direct mail
your website                           campaigns




                 customer service by
                 your box office




                                                          6
so
why
bother?




PS:
these
are
all
goals
you
can
measure
                                          7
so
why
bother?
If
your
social
media
fans
will




     PS:
these
are
all
goals
you
can
measure
                                               7
so
why
bother?
If
your
social
media
fans
will
• Recommend
you
to
their
friends




     PS:
these
are
all
goals
you
can
measure
                                               7
so
why
bother?
If
your
social
media
fans
will
• Recommend
you
to
their
friends
• Like
your
brand
more




     PS:
these
are
all
goals
you
can
measure
                                               7
so
why
bother?
If
your
social
media
fans
will
• Recommend
you
to
their
friends
• Like
your
brand
more
• Be
more
influenced
by
(cheap!)
social
media

  than
tradi5onal
media




     PS:
these
are
all
goals
you
can
measure
                                                7
so
why
bother?
If
your
social
media
fans
will
• Recommend
you
to
their
friends
• Like
your
brand
more
• Be
more
influenced
by
(cheap!)
social
media

  than
tradi5onal
media
• Spend
more




     PS:
these
are
all
goals
you
can
measure
                                                7
so
why
bother?
If
your
social
media
fans
will
• Recommend
you
to
their
friends
• Like
your
brand
more
• Be
more
influenced
by
(cheap!)
social
media

  than
tradi5onal
media
• Spend
more
• Stay
with
you
longer



     PS:
these
are
all
goals
you
can
measure
                                                7
so
why
bother?
If
your
social
media
fans
will
• Recommend
you
to
their
friends
• Like
your
brand
more
• Be
more
influenced
by
(cheap!)
social
media

  than
tradi5onal
media
• Spend
more
• Stay
with
you
longer
• Cost
less
to
acquire
new
5cket
buyers

     PS:
these
are
all
goals
you
can
measure
                                                7
and
outside
the
marke5ng
office




                                8
and
outside
the
marke5ng
office

• Customer
Service




                                   8
and
outside
the
marke5ng
office

• Customer
Service
• Crowdsourcing
Solu5ons




                                   8
and
outside
the
marke5ng
office

• Customer
Service
• Crowdsourcing
Solu5ons
• Fundraising




                                   8
and
outside
the
marke5ng
office

• Customer
Service
• Crowdsourcing
Solu5ons
• Fundraising
• Making
Art




                                   8
and
outside
the
marke5ng
office

• Customer
Service
• Crowdsourcing
Solu5ons
• Fundraising
• Making
Art
• Professional
Networking




                                   8
and
outside
the
marke5ng
office

• Customer
Service
• Crowdsourcing
Solu5ons
• Fundraising
• Making
Art
• Professional
Networking
• Thought
Leadership



                                   8
strategy



           9
strategy
1. Address
a
real
problem




                            9
strategy
1. Address
a
real
problem
2. Have
a
meaningful
goal




                            9
strategy
1. Address
a
real
problem
2. Have
a
meaningful
goal
3. Test
several
op5ons




                            9
strategy
1. Address
a
real
problem
2. Have
a
meaningful
goal
3. Test
several
op5ons
4. Track
what
you
do,
and
what
the
results
are




                                                 9
strategy
1. Address
a
real
problem
2. Have
a
meaningful
goal
3. Test
several
op5ons
4. Track
what
you
do,
and
what
the
results
are
5. Be
yourself,
not
your
brand



                                                 9
strategy
1. Address
a
real
problem
2. Have
a
meaningful
goal
3. Test
several
op5ons
4. Track
what
you
do,
and
what
the
results
are
5. Be
yourself,
not
your
brand
6. Adapt
your
content
for
different
plaaorms


                                                 9
strategy
1. Address
a
real
problem
2. Have
a
meaningful
goal
3. Test
several
op5ons
4. Track
what
you
do,
and
what
the
results
are
5. Be
yourself,
not
your
brand
6. Adapt
your
content
for
different
plaaorms
7. It’s
okay
to
repeat

                                                 9
strategy
1. Address
a
real
problem
2. Have
a
meaningful
goal
3. Test
several
op5ons
4. Track
what
you
do,
and
what
the
results
are
5. Be
yourself,
not
your
brand
6. Adapt
your
content
for
different
plaaorms
7. It’s
okay
to
repeat
8. Simplify
your
metrics
to
a
single
dashboard
                                                 9
also




spend
more
5me

    listening

  than
talking
                  10
ROI
      11
ROI
      11
build
rela5onships,
not
one
night
stands




                                           12
build
rela5onships,
not
one
night
stands


                   •Ticket
buyers
                   •Local
businesses
                   •Other
theatres
                   •Current
employees
                   •Poten5al
employees
                   •Ar5sts
                   •Alumni
                   •Vendors
                   •Funders
                   •Local
residents
                   •Curious
onlookers      12
what
you
measure
ma3ers




                          13
what
you
measure
ma3ers
But
there’s
no
secret
formula




                                13
what
you
measure
ma3ers
But
there’s
no
secret
formula

   h3p://bit.ly/100ways




                                13
what
you
measure
ma3ers
But
there’s
no
secret
formula

   h3p://bit.ly/100ways

think
about
micro
conversions



                                13
what
you
measure
ma3ers
   But
there’s
no
secret
formula

       h3p://bit.ly/100ways

   think
about
micro
conversions

li3le
steps
along
a
path
to
a
big
goal

                                         13
what
you
measure
ma3ers
   But
there’s
no
secret
formula

       h3p://bit.ly/100ways

   think
about
micro
conversions

li3le
steps
along
a
path
to
a
big
goal

    problem.
goal.
tacBc.
metric.
                                         13
what
you
measure
ma3ers
   But
there’s
no
secret
formula

       h3p://bit.ly/100ways

   think
about
micro
conversions

li3le
steps
along
a
path
to
a
big
goal

    problem.
goal.
tacBc.
metric.
                                         13
PLAN
so
now
we
need
a





                       14
PLAN
  so
now
we
need
a


Watch




                         14
PLAN
  so
now
we
need
a


Watch

        Decide




                         14
PLAN
  so
now
we
need
a


Watch

        Decide
                 Plan


                         14
PLAN
  so
now
we
need
a


Watch

        Decide
                 Plan

                        Execute
                                  14
Watch




        15
Watch
 Dis5nguishing

features
of
your

      org




                            15
Watch
 Dis5nguishing

features
of
your

      org




 Challenges
your

   org
is
facing



                            15
Watch
 Dis5nguishing

features
of
your

      org



                            Industry
Scan




 Challenges
your

   org
is
facing



                                            15
Watch
 Dis5nguishing

features
of
your

      org



                                     Industry
Scan




 Challenges
your

   org
is
facing            Digital
Media

                                Audit

                                                     15
Decide




         16
Decide

Goal




                16
Decide

Goal            Tac5c




                        16
Decide

Goal            Tac5c


Tool

                        16
Decide

Goal            Tac5c


Tool            Metric

                         16
Plan




       17
Plan




Timeline
                  17
Plan




Timeline   Budget
                           17
Plan




Timeline   Budget          Staffing
                                    17
Plan




Timeline   Budget          Staffing   Risks
                                            17
Plan



People                       Tasks

Timeline   Budget          Staffing   Risks
                                            17
Execute



          18
Report
Execute



                   18
Report
Execute

          Adapt
                   18
Whew!




        19
I
just
wanna
sell
5ckets




                           20
Facebook




           21
150
million
US
users
on
Facebook
                            I’m
more
ethnically
and

                          geographically
diverse,
older,

                          and
engaged
online
than
you

                                 might
think.

Average
user
•Logs
in
daily
•Spends
55
minutes

•Has
130
friends
•Creates
70
pieces
of

content
each
month
•Like
7
pages
per
month




                                                            22
have
you
heard?



              23
have
you
heard?
        
Open
Graph




                  23
have
you
heard?
        
Open
Graph
     Community
Pages




                   23
have
you
heard?
        
Open
Graph
     Community
Pages
              Places



                   23
have
you
heard?
        
Open
Graph
     Community
Pages
              Places
          Ques5ons


                   23
have
you
heard?
        
Open
Graph
     Community
Pages
              Places
          Ques5ons
             Credits
                   23
have
you
heard?
         
Open
Graph
     Community
Pages
               Places
           Ques5ons
              Credits
       No
more
FBML
                    23
so
how
do
you
reach
them?




                            24
so
how
do
you
reach
them?




                            24
so
how
do
you
reach
them?




                            24
correla5on

 does
not

   imply

 causa5on

              25
more
posts












more
fans




                                   26
more
posts










more
engagement




                                       27
but
the
real
story
is




ROE=
(Likes
+
Comments
+
Fan
Posts)
/
Theatre’s
posts




                                                         28
37%
of
theatres
don’t
link
to
Facebook

        from
their
homepage




                                          29
have
you
made
the
switch

 from
a
Group
to
a
Page?




                            30
if
not,
it’s
worth
it…




                         31
case
study
of
Kansas
City
Rep




                                32
case
study
of
Kansas
City
Rep


 Asking
ques5ons

genera5ons
highest

   levels
of
user

    engagement




                                      32
case
study
of
Kansas
City
Rep


 Asking
ques5ons

                      Fans
comment
more
on

genera5ons
highest

                       administra5ve‐related

   levels
of
user

                      posts
than
ar5s5c
posts
    engagement




                                                32
case
study
of
Kansas
City
Rep


 Asking
ques5ons

                      Fans
comment
more
on
      Fans
“like”
twice
as

genera5ons
highest

                       administra5ve‐related
   oqen
as
commen5ng

   levels
of
user

                      posts
than
ar5s5c
posts      on
a
wall
post
    engagement




                                                                         32
case
study
of
Kansas
City
Rep


 Asking
ques5ons

                       Fans
comment
more
on
      Fans
“like”
twice
as

genera5ons
highest

                        administra5ve‐related
   oqen
as
commen5ng

   levels
of
user

                       posts
than
ar5s5c
posts      on
a
wall
post
    engagement


            24%
of
engaged
fans

             are
students;
they

           engage
less
frequently

             than
non‐students




                                                                          32
case
study
of
Kansas
City
Rep


 Asking
ques5ons

                       Fans
comment
more
on
      Fans
“like”
twice
as

genera5ons
highest

                        administra5ve‐related
   oqen
as
commen5ng

   levels
of
user

                       posts
than
ar5s5c
posts      on
a
wall
post
    engagement


            24%
of
engaged
fans
        70%
of
engaged
fans

             are
students;
they
        are
women,
but
men

           engage
less
frequently
         comment
more

             than
non‐students               frequently




                                                                          32
so?


 •Update
content
daily
 •Link
to
your
facebook
page
 •Get
a
custom
URL
 •Ask
ques5ons
(authen5cally)




                                33
facebook
drives
traffic
to
your
website




                                        34
facebook
drives
traffic
to
your
website




    that’s
where
you
sell
5ckets

                                        34
facebook
drives
traffic
to
your
website




    that’s
where
you
sell
5ckets

                                        34
so
use

Facebook
Insights




                    35
and
Facebook
Ads

  to
gather
data




                    36
know
how
Facebook
referrals
differ
from

        other
traffic
sources




                                          37
test
a
landing
page




                      38
measure
it



You
have
the
tools
(if
not
the
5me)
to

   know
if
your
Facebook
fans
spend

   more
money
at
your
theatre.


 Export!


 Compare!

 Analyze!


                                             39
want
to
know
what
people
think

      about
your
brand?




  search
the
public
5meline
                                  40
keep
an
eye
on
Facebook
Causes




                                 41
Twiuer




         42
60
million
US
users

                           I’m
probably
less

                            knowledgeable

Average
user
                           about
“this
whole

•5
followers              Twiuer
thing”
than

•Has
tweeted
<
10
5mes      you
might
think
•Is
in
their
30s
•Has
a
college
degree




                                                43
have
you
heard?



                  44
have
you
heard?
•#NewTwiuer




                  44
have
you
heard?
•#NewTwiuer
•Promoted
Tweets




                   44
have
you
heard?
•#NewTwiuer
•Promoted
Tweets
•hup://t.co


                   44
have
you
heard?
•#NewTwiuer
•Promoted
Tweets
•hup://t.co
•Analy5cs
coming
“this
year”

                               44
have
you
heard?
•#NewTwiuer
•Promoted
Tweets
•hup://t.co
•Analy5cs
coming
“this
year”
•Expect
con5nued
down5me
                               44
1/3
theatres
tweet
daily




                           45
1/3
theatres
tweet
daily




                           45
only
upda5ng
Twiuer
via
Facebook?




                                    46
most
theatres
primarily
use
the
web




                                      47
on
average,
about
8%
of
your
followers

         will
add
you
to
a
list.





What
they
name
that
list
can
tell
you
how
they
think
of
you

                                                              48
case
study
of
American
Rep




                             49
case
study
of
American
Rep


   Asking
ques5ons

generates
highest
level

 of
user
engagement




                                     49
case
study
of
American
Rep


   Asking
ques5ons
        Number
of
followers
is

generates
highest
level
   best
predictor
of
high

 of
user
engagement            engagement




                                                     49
case
study
of
American
Rep


   Asking
ques5ons
        Number
of
followers
is
     A
theatre’s
followers

generates
highest
level
   best
predictor
of
high
   are
oqen
geographically

 of
user
engagement            engagement                    diverse




                                                                                49
case
study
of
American
Rep


   Asking
ques5ons
        Number
of
followers
is
     A
theatre’s
followers

generates
highest
level
   best
predictor
of
high
   are
oqen
geographically

 of
user
engagement            engagement                    diverse



              You
can
use
Twiuer
for

                  more
than
just

                    marke5ng




                                                                                49
case
study
of
American
Rep


   Asking
ques5ons
        Number
of
followers
is
     A
theatre’s
followers

generates
highest
level
   best
predictor
of
high
   are
oqen
geographically

 of
user
engagement            engagement                    diverse



                                           Users
will
casually

              You
can
use
Twiuer
for

                                         men5on
your
theatre

                  more
than
just

                                         as
oqen
as
they
speak

                    marke5ng
                                             directly
to
you




                                                                                49
an
example




50
so?




      51
so?

• Search
for
men5ons
of
your
brand
name,
shows
you’re

  producing,
local
compe5tors,
topics
you’re
interested
in




                                                             51
so?

• Search
for
men5ons
of
your
brand
name,
shows
you’re

  producing,
local
compe5tors,
topics
you’re
interested
in
• Make
friends
with
others
in
your
area
twee5ng
(cri5cs,

  organiza5ons,
local
arts
agency,
local
poli5cians,
etc).




                                                             51
so?

• Search
for
men5ons
of
your
brand
name,
shows
you’re

  producing,
local
compe5tors,
topics
you’re
interested
in
• Make
friends
with
others
in
your
area
twee5ng
(cri5cs,

  organiza5ons,
local
arts
agency,
local
poli5cians,
etc).
• Consider:
Twiuer
contests,
tweet
seats,
twiuer
fic5on,

  seeking
out
new
followers,
responding
to
everyone,
linking
to

  your
other
content,
custom
backgrounds.




                                                                   51
so?

• Search
for
men5ons
of
your
brand
name,
shows
you’re

  producing,
local
compe5tors,
topics
you’re
interested
in
• Make
friends
with
others
in
your
area
twee5ng
(cri5cs,

  organiza5ons,
local
arts
agency,
local
poli5cians,
etc).
• Consider:
Twiuer
contests,
tweet
seats,
twiuer
fic5on,

  seeking
out
new
followers,
responding
to
everyone,
linking
to

  your
other
content,
custom
backgrounds.
• Twiuer
as
CRM:
make
(private)
lists
of
users.
Segment

  followers
by
type.





                                                                   51
so?

• Search
for
men5ons
of
your
brand
name,
shows
you’re

  producing,
local
compe5tors,
topics
you’re
interested
in
• Make
friends
with
others
in
your
area
twee5ng
(cri5cs,

  organiza5ons,
local
arts
agency,
local
poli5cians,
etc).
• Consider:
Twiuer
contests,
tweet
seats,
twiuer
fic5on,

  seeking
out
new
followers,
responding
to
everyone,
linking
to

  your
other
content,
custom
backgrounds.
• Twiuer
as
CRM:
make
(private)
lists
of
users.
Segment

  followers
by
type.

• Track
your
data
in
real
5me.


                                                                   51
measure
it!




              52
measure
it!




• Reach:
followers
(not
just
how
many,
but
who)



                                                  52
measure
it!




• Reach:
followers
(not
just
how
many,
but
who)
• Engagement:
@men5on
and
link
click
thru


                                                  52
measure
it!




• Reach:
followers
(not
just
how
many,
but
who)
• Engagement:
@men5on
and
link
click
thru
• Influence:
#ff
and
listed
                                                  52
measure
it!




• Reach:
followers
(not
just
how
many,
but
who)
• Engagement:
@men5on
and
link
click
thru
• Influence:
#ff
and
listed
• Sen5ment:
content
of
the
tweets
about/to
you
                                                  52
tools




        53
YouTube




          54
2
billion
views/day

24
hours
of
video

uploaded
per
minute

Average
user
watches

15
minutes
per
day

Evenly
split
M/F

Most
popular
video

played
200
million
x




                        55
have
you
heard?




                  56
have
you
heard?
•Nonprofit
channel




                    56
have
you
heard?
•Nonprofit
channel
•No
more
star
ra5ngs




                       56
have
you
heard?
•Nonprofit
channel
•No
more
star
ra5ngs
•YouTube
rentals




                       56
have
you
heard?
•Nonprofit
channel
•No
more
star
ra5ngs
•YouTube
rentals
•HTML5




                       56
Findings
from
2
Case
Studies




                           57
Viewers
engage
on
    Findings
from
2
Case
Studies
a
“per
video”
basis




                                                 57
Viewers
engage
on
    Findings
from
2
Case
Studies
a
“per
video”
basis



  Men
45‐54
are

     largest

  demographic




                                                 57
Viewers
engage
on
    Findings
from
2
Case
Studies
a
“per
video”
basis



  Men
45‐54
are

     largest

  demographic


Related
videos
are

top
referral
source




                                                 57
Viewers
engage
on
    Findings
from
2
Case
Studies
a
“per
video”
basis



  Men
45‐54
are

     largest

  demographic


Related
videos
are

top
referral
source



80%
of
views
occur

   more
than
2

  months
aqer

                                                 57
Length
of
video
doesn’t
seem
to
mauer




                                        58
Diverse
types
of
videos
are
popular




                                      59
No
performance
type
dominates




                                60
Viewers
tend
to
be
older
males




                                 61
Most
(but
not
all)
views
occur
on
YouTube




                                            62
so?

•Embed
videos
on
your
website
•Understand
viewer
demographics
•Use
keyword
tags
•Add
videos
to
playlists
•Monitor
&
moderate
comments
•Keep
in
mind
most
views
will
occur

a"er
closing




                                       63
measure
it!




              64
3
million
users
                                                1.5
years
old




Data
from
September,
2010;
76
LORT
theatres
                                                            65
3
million
users
                                                1.5
years
old



   Foursquare
tripled

    in
size
in
past
6

         months




Data
from
September,
2010;
76
LORT
theatres
                                                            65
3
million
users
                                                       1.5
years
old



   Foursquare
tripled
           Evidence
of
high

    in
size
in
past
6
             engagement

         months                   among
users
&





Data
from
September,
2010;
76
LORT
theatres
                                                                   65
3
million
users
                                                        1.5
years
old



   Foursquare
tripled
           Evidence
of
high
    Tips,
tags,
and

    in
size
in
past
6
             engagement
       categories
don’t

         months                   among
users
&
     seem
to
mauer




Data
from
September,
2010;
76
LORT
theatres
                                                                         65
3
million
users
                                                        1.5
years
old



   Foursquare
tripled
           Evidence
of
high
    Tips,
tags,
and

    in
size
in
past
6
             engagement
       categories
don’t

         months                   among
users
&
     seem
to
mauer


                   Having
a
special

                   isn’t
enough
to

                   drive
check
ins



Data
from
September,
2010;
76
LORT
theatres
                                                                         65
3
million
users
                                                           1.5
years
old



   Foursquare
tripled
           Evidence
of
high
       Tips,
tags,
and

    in
size
in
past
6
             engagement
          categories
don’t

         months                   among
users
&
        seem
to
mauer


                   Having
a
special

                   isn’t
enough
to
           Longevity
mauers
                   drive
check
ins



Data
from
September,
2010;
76
LORT
theatres
                                                                            65
Significant
growth
in
check
ins




                                 66
Check
ins
increasing
faster
than
unique
users




                                                67
97%
of
venues
have
at
least
1
check
in




                                         68
Levels
of
engagement
are
increasing
(slowly)




                                               69
But
some
theatres
have
huge
growth
curves

                                  Guthrie




                                  Fords
Theatre


                                  Center
Theatre
Group


                                  Lincoln
Center
                                  Old
Globe




                                                         70
But
some
theatres
have
huge
growth
curves

                                  Guthrie




                                  Fords
Theatre


                                  Center
Theatre
Group


                                  Lincoln
Center
                                  Old
Globe


                                            Mayor

                                            special

                                                         70
But
some
theatres
have
huge
growth
curves

                                  Guthrie

                      History

                      Channel


                                  Fords
Theatre


                                  Center
Theatre
Group


                                  Lincoln
Center
                                  Old
Globe


                                            Mayor

                                            special

                                                         70
Early
venues
have
more
check
ins




                                   71
72
MySpace




          73
MySpace
8%
of
theatres
logged
in
February.

4%
had
fan
comments.

They
had
fewer
comments
over
the
life
of
MySpace

than
their
Facebook
page
gets
in
a
week.




                                                    73
MySpace
8%
of
theatres
logged
in
February.

4%
had
fan
comments.

They
had
fewer
comments
over
the
life
of
MySpace

than
their
Facebook
page
gets
in
a
week.




                                         An
exit
strategy
                                         •Check
to
see
if
your
fan
base
overlaps
with

                                         another
plaaorm
                                         •Poll
your
audience
to
see
if
they
want
you
on

                                         the
plaaorm
                                         •Give
fans
5me
to
transi5on
                                         •Leave
a
final
post
that
you’re
no
longer
checking

                                         the
account
                                         •Consider
dele5ng
the
account


                                                                                         73
flickr
4
billion
photos
uploaded.

Facebook
uploads
2.5
billion
every
month.


LORT
study:
•23%
have
more
than
10
contacts
•1/3
don’t
tag
photos

Theatres
have
used
Flickr
to:
•Ask
fans
to
contribute
photos
of
themselves
•Send
fans
on
a
photo
scavenger
hunt
•Sell
or
rent
costume/set
pieces
•Promote
gala
auc5on
items
to
donors
•Ask
fans
to
provide
insight
on
design
images
•Staff
to
share
lives
outside
the
theatre
•Give
fans
tour
of
the
theatre
&
offices




                                                74
blogs




        75
blogs
25%
of
TCG
theatre
websites
link
to
a
blog
2009
renewed
interest
(LORT)
On
average
post
3
5mes
each
month
Most
popular:
different
author
for
every
post




                                               75
blogs
           25%
of
TCG
theatre
websites
link
to
a
blog
           2009
renewed
interest
(LORT)
           On
average
post
3
5mes
each
month
           Most
popular:
different
author
for
every
post




Good
News:
•Archive
of
your
history
•Permanent
link
to
send
informa5on
•Thought
leadership
in
the
field
•Schools/universi5es—student/intern
life
•Value
of
SEO/recency
to
your
website
                                                          75
blogs
           25%
of
TCG
theatre
websites
link
to
a
blog
           2009
renewed
interest
(LORT)
           On
average
post
3
5mes
each
month
           Most
popular:
different
author
for
every
post

                                                          Bad
news:
                                                          •Very
liule
engagement
                                                          •Lots
of
effort
                                                          •Unclear
readership




Good
News:
•Archive
of
your
history
•Permanent
link
to
send
informa5on
•Thought
leadership
in
the
field
•Schools/universi5es—student/intern
life
•Value
of
SEO/recency
to
your
website
                                                                                   75
how
much
5me
do
you
have?




                            76
if
your
reputa5on
is
at
stake,

 should
you
trust
an
intern?




                                  77
if
your
reputa5on
is
at
stake,

 should
you
trust
an
intern?

    Think
about




                                  77
if
your
reputa5on
is
at
stake,

 should
you
trust
an
intern?

    Think
about
    •Fit
between
who’s
speaking
&
the
plaaorm




                                                77
if
your
reputa5on
is
at
stake,

 should
you
trust
an
intern?

    Think
about
    •Fit
between
who’s
speaking
&
the
plaaorm
    •How
to
educate
the
staff
about
how
to
use
it




                                                   77
if
your
reputa5on
is
at
stake,

 should
you
trust
an
intern?

    Think
about
    •Fit
between
who’s
speaking
&
the
plaaorm
    •How
to
educate
the
staff
about
how
to
use
it
    •Staff
engagement
as
a
measure
of
success




                                                   77
if
your
reputa5on
is
at
stake,

 should
you
trust
an
intern?

    Think
about
    •Fit
between
who’s
speaking
&
the
plaaorm
    •How
to
educate
the
staff
about
how
to
use
it
    •Staff
engagement
as
a
measure
of
success
    •Social
media
policy
for
personal
use




                                                   77
so
what
are
your
choices?




                            78
so
what
are
your
choices?

MarkeBng/CommunicaBons
•Marke5ng
Associate
(3)

•Communica5ons
Manager
(2)

•Marke5ng
Manager
(2)

•Marke5ng
Director
(2)

•Marke5ng
Coordinator
(2)

•Associate
Marke5ng
Director

•Communica5ons
Associate

•Director
of
Communica5ons
and
Marke5ng

•Marke5ng
dude

•Marke5ng
mavens

•Director
of
Community
Engagement

•Marke5ng
Intern

•New
Media
Manager

•Marke5ng
Assistant

•Audience
Development
Associate

•Public
Rela5ons
Manager

•Marke5ng
and
Development
Associate

•Interac5ve
Media
Manager
and
Marke5ng
Assistant

•Director
of
Marke5ng
and
Internet
Services
Manager

and
Assistant
Director
of
Development

•Marke5ng
department
                                                       78
so
what
are
your
choices?

MarkeBng/CommunicaBons                                                                 ArBsBc
•Marke5ng
Associate
(3)
                                           Mostly
by
Literary
Manager

•Communica5ons
Manager
(2)
                                   Some5mes
by
Execu5ve
Director

•Marke5ng
Manager
(2)
                                                     Co‐Ar5s5c
Director

•Marke5ng
Director
(2)
                                Associate
Ar5s5c
Director
and
Producer

•Marke5ng
Coordinator
(2)
                                                       Ar5s5c
Fellow

•Associate
Marke5ng
Director
                                Ar5s5c
Associate
typically
tweets
•Communica5ons
Associate
                                                      Ar5s5c
Director

•Director
of
Communica5ons
and
Marke5ng
                            Producing
Ar5s5c
Director

•Marke5ng
dude
                                                             Associate
Director
•Marke5ng
mavens

•Director
of
Community
Engagement

•Marke5ng
Intern

•New
Media
Manager

•Marke5ng
Assistant

•Audience
Development
Associate

•Public
Rela5ons
Manager

•Marke5ng
and
Development
Associate

•Interac5ve
Media
Manager
and
Marke5ng
Assistant

•Director
of
Marke5ng
and
Internet
Services
Manager

and
Assistant
Director
of
Development

•Marke5ng
department
                                                                                             78
so
what
are
your
choices?

MarkeBng/CommunicaBons                                                                 ArBsBc
•Marke5ng
Associate
(3)
                                           Mostly
by
Literary
Manager

•Communica5ons
Manager
(2)
                                   Some5mes
by
Execu5ve
Director

•Marke5ng
Manager
(2)
                                                     Co‐Ar5s5c
Director

•Marke5ng
Director
(2)
                                Associate
Ar5s5c
Director
and
Producer

•Marke5ng
Coordinator
(2)
                                                       Ar5s5c
Fellow

•Associate
Marke5ng
Director
                                Ar5s5c
Associate
typically
tweets
•Communica5ons
Associate
                                                      Ar5s5c
Director

•Director
of
Communica5ons
and
Marke5ng
                            Producing
Ar5s5c
Director

•Marke5ng
dude
                                                             Associate
Director
•Marke5ng
mavens

•Director
of
Community
Engagement

•Marke5ng
Intern

•New
Media
Manager

•Marke5ng
Assistant

•Audience
Development
Associate
                                                     Other
•Public
Rela5ons
Manager
                                              Managing
Director
(2)

•Marke5ng
and
Development
Associate
                                 Educa5on
Administrator

•Interac5ve
Media
Manager
and
Marke5ng
Assistant
         Resident
Produc5on
Stage
Manager
•Director
of
Marke5ng
and
Internet
Services
Manager

and
Assistant
Director
of
Development

•Marke5ng
department
                                                                                             78
social
media
guidelines




hup://socialmediagovernance.com
                                           79
social
media
guidelines
                                     Organiza5onal
goals




hup://socialmediagovernance.com
                                                      79
social
media
guidelines
                                              Organiza5onal
goals
                                  Personal
versus
professional
use




hup://socialmediagovernance.com
                                                                79
social
media
guidelines
                                              Organiza5onal
goals
                                  Personal
versus
professional
use
                                                    Full
disclosure




hup://socialmediagovernance.com
                                                                79
social
media
guidelines
                                              Organiza5onal
goals
                                  Personal
versus
professional
use
                                                    Full
disclosure
                                        Content
approval
process




hup://socialmediagovernance.com
                                                                79
social
media
guidelines
                                              Organiza5onal
goals
                                  Personal
versus
professional
use
                                                    Full
disclosure
                                        Content
approval
process
                                         Author
approval
process




hup://socialmediagovernance.com
                                                                79
social
media
guidelines
                                              Organiza5onal
goals
                                  Personal
versus
professional
use
                                                    Full
disclosure
                                        Content
approval
process
                                         Author
approval
process
                                      Transparency
versus
privacy




hup://socialmediagovernance.com
                                                                79
social
media
guidelines
                                              Organiza5onal
goals
                                  Personal
versus
professional
use
                                                    Full
disclosure
                                        Content
approval
process
                                         Author
approval
process
                                      Transparency
versus
privacy
                                        Community
management




hup://socialmediagovernance.com
                                                                79
social
media
guidelines
                                              Organiza5onal
goals
                                  Personal
versus
professional
use
                                                    Full
disclosure
                                        Content
approval
process
                                         Author
approval
process
                                      Transparency
versus
privacy
                                        Community
management
                                  Shared
usernames
&
passwords




hup://socialmediagovernance.com
                                                                79
social
media
guidelines
                                              Organiza5onal
goals
                                  Personal
versus
professional
use
                                                    Full
disclosure
                                        Content
approval
process
                                         Author
approval
process
                                      Transparency
versus
privacy
                                        Community
management
                                  Shared
usernames
&
passwords
                                                  Copyright
issues




hup://socialmediagovernance.com
                                                                79
social
media
guidelines
                                              Organiza5onal
goals
                                  Personal
versus
professional
use
                                                    Full
disclosure
                                        Content
approval
process
                                         Author
approval
process
                                      Transparency
versus
privacy
                                        Community
management
                                  Shared
usernames
&
passwords
                                                  Copyright
issues
                                                       Style
guide




hup://socialmediagovernance.com
                                                                79
social
media
guidelines
                                              Organiza5onal
goals
                                  Personal
versus
professional
use
                                                    Full
disclosure
                                        Content
approval
process
                                         Author
approval
process
                                      Transparency
versus
privacy
                                        Community
management
                                  Shared
usernames
&
passwords
                                                  Copyright
issues
                                                       Style
guide
                                                          E5queue





hup://socialmediagovernance.com
                                                                79
social
media
guidelines
                                                      Organiza5onal
goals
                                          Personal
versus
professional
use
                                                            Full
disclosure
                                                 Content
approval
process
                                                  Author
approval
process
                                              Transparency
versus
privacy
                                                 Community
management
                                          Shared
usernames
&
passwords
                                                          Copyright
issues
                                                               Style
guide
                                                                  E5queue

                                  Professional
development
opportuni5es



hup://socialmediagovernance.com
                                                                        79
Challenges




             80
Challenges




Exhaus5on




                         80
Challenges

            Overwhelmed




Exhaus5on




                          80
Challenges

            Overwhelmed




Exhaus5on




                          Bored



                                  80
Challenges

                     Overwhelmed




Exhaus5on




        Making
5me                 Bored



                                           80
Challenges

                     Overwhelmed




                                   Expecta5ons
Exhaus5on




        Making
5me                      Bored



                                                 80
Tools




        81
Tools
        Flowtown




                   81
Tools
                Flowtown




    Hootsuite




                           81
Tools
                 Flowtown




     Hootsuite




    Google

    Alerts




                            81
Tools
                 Flowtown




     Hootsuite




    Google

    Alerts




    RSS

                            81
Tools
                 Flowtown




     Hootsuite




    Google

    Alerts




    RSS                     Bit.ly

                                     81
Tools
                 Flowtown




     Hootsuite




    Google

    Alerts                           Del.icio.us




    RSS                     Bit.ly

                                                   81
Tools
                 Flowtown




     Hootsuite                          Mashable




    Google

    Alerts                           Del.icio.us




    RSS                     Bit.ly

                                                   81
Tools                                   HubSpot

                                        Website

                 Flowtown                grader




     Hootsuite                          Mashable




    Google

    Alerts                           Del.icio.us




    RSS                     Bit.ly

                                                   81
but
what
if?




               82
but
what
if?
People
say
bad
things
about
us




                                 82
but
what
if?
People
say
bad
things
about
us
          They
already
are.





                                 82
but
what
if?
   People
say
bad
things
about
us
                    They
already
are.

Be
more
in
control
of
the
conversa5on
around
your
brand




                                                          82
but
what
if?
   People
say
bad
things
about
us
                    They
already
are.

Be
more
in
control
of
the
conversa5on
around
your
brand



       Social
Media
is
just
a
fad




                                                          82
but
what
if?
   People
say
bad
things
about
us
                    They
already
are.

Be
more
in
control
of
the
conversa5on
around
your
brand



       Social
Media
is
just
a
fad
              Plaaorms
may
come
and
go.





                                                          82
but
what
if?
             People
say
bad
things
about
us
                              They
already
are.

          Be
more
in
control
of
the
conversa5on
around
your
brand



                  Social
Media
is
just
a
fad
                         Plaaorms
may
come
and
go.

The
best
way
to
be
prepared
is
to
(thoughaully)
experiment
on
the
current
one.




                                                                                 82
but
what
if?
             People
say
bad
things
about
us
                              They
already
are.

          Be
more
in
control
of
the
conversa5on
around
your
brand



                  Social
Media
is
just
a
fad
                         Plaaorms
may
come
and
go.

The
best
way
to
be
prepared
is
to
(thoughaully)
experiment
on
the
current
one.



                       It
won’t
sell
5ckets




                                                                                 82
but
what
if?
             People
say
bad
things
about
us
                              They
already
are.

          Be
more
in
control
of
the
conversa5on
around
your
brand



                  Social
Media
is
just
a
fad
                         Plaaorms
may
come
and
go.

The
best
way
to
be
prepared
is
to
(thoughaully)
experiment
on
the
current
one.



                       It
won’t
sell
5ckets
                      Build
rela5onships
with
your
fans.




                                                                                 82
but
what
if?
             People
say
bad
things
about
us
                              They
already
are.

          Be
more
in
control
of
the
conversa5on
around
your
brand



                  Social
Media
is
just
a
fad
                         Plaaorms
may
come
and
go.

The
best
way
to
be
prepared
is
to
(thoughaully)
experiment
on
the
current
one.



                       It
won’t
sell
5ckets
                      Build
rela5onships
with
your
fans.
Unlike
tradi5onal
marke5ng,
there
is
value
in
social
media
beyond
the
message.




                                                                                 82
but
what
if?
             People
say
bad
things
about
us
                              They
already
are.

          Be
more
in
control
of
the
conversa5on
around
your
brand



                  Social
Media
is
just
a
fad
                         Plaaorms
may
come
and
go.

The
best
way
to
be
prepared
is
to
(thoughaully)
experiment
on
the
current
one.



                       It
won’t
sell
5ckets
                      Build
rela5onships
with
your
fans.
Unlike
tradi5onal
marke5ng,
there
is
value
in
social
media
beyond
the
message.



                    It
takes
too
much
5me

                                                                                 82
but
what
if?
             People
say
bad
things
about
us
                              They
already
are.

          Be
more
in
control
of
the
conversa5on
around
your
brand



                  Social
Media
is
just
a
fad
                         Plaaorms
may
come
and
go.

The
best
way
to
be
prepared
is
to
(thoughaully)
experiment
on
the
current
one.



                       It
won’t
sell
5ckets
                      Build
rela5onships
with
your
fans.
Unlike
tradi5onal
marke5ng,
there
is
value
in
social
media
beyond
the
message.



                    It
takes
too
much
5me
                    Once
you
get
the
hang
of
it,
it
doesn’t.



                                                                                 82
but
what
if?
             People
say
bad
things
about
us
                              They
already
are.

          Be
more
in
control
of
the
conversa5on
around
your
brand



                  Social
Media
is
just
a
fad
                         Plaaorms
may
come
and
go.

The
best
way
to
be
prepared
is
to
(thoughaully)
experiment
on
the
current
one.



                       It
won’t
sell
5ckets
                      Build
rela5onships
with
your
fans.
Unlike
tradi5onal
marke5ng,
there
is
value
in
social
media
beyond
the
message.



                    It
takes
too
much
5me
                   Once
you
get
the
hang
of
it,
it
doesn’t.

                 Cheaper
than
most
other
marke5ng
efforts.
                                                                                 82
the
future




             83
the
future
Social
Search




                             83
the
future
Social
Search




                  Open
Graph




                               83
the
future
                               Push
Recommenda5ons
Social
Search




                  Open
Graph




                                                     83
the
future
                               Push
Recommenda5ons
Social
Search




                  Open
Graph




                               Q&A
Plaaorms




                                                     83
the
future
                                    Push
Recommenda5ons
Social
Search




                       Open
Graph


          QR
Codes



                                    Q&A
Plaaorms




                                                          83
84
Not

all

plaaorms

are

created

equal       84
85
Not

all

metrics
are

created

equal      85
86
Not

     all

  plans
    are

created

  equal     86
ques5ons?



Follow:
@devonvsmith
Read:
www.24usablehours.com
Email:
devonvsmith@gmail.com


THANKS!
                               87

Más contenido relacionado

Destacado

5 Vital Classes of Content: A Framework for B2B Content Success
5 Vital Classes of Content: A Framework for B2B Content Success5 Vital Classes of Content: A Framework for B2B Content Success
5 Vital Classes of Content: A Framework for B2B Content SuccessJeff Freund
 
CharityComms Guide to Social Media for Charities: Part Two
CharityComms Guide to Social Media for Charities: Part TwoCharityComms Guide to Social Media for Charities: Part Two
CharityComms Guide to Social Media for Charities: Part TwoCharityComms
 
Starting Influencer Engagement
Starting Influencer EngagementStarting Influencer Engagement
Starting Influencer EngagementAttentive.ly
 
Social Soup - Understanding Influence in Alcohol Marketing
Social Soup - Understanding Influence in Alcohol MarketingSocial Soup - Understanding Influence in Alcohol Marketing
Social Soup - Understanding Influence in Alcohol MarketingSocial Soup
 
Fundchange Koodonation Social Media for Charities and Non-Profits
Fundchange Koodonation Social Media for Charities and Non-ProfitsFundchange Koodonation Social Media for Charities and Non-Profits
Fundchange Koodonation Social Media for Charities and Non-ProfitsIdeavibes | Paul Dombowsky
 
The Science of Social Media Marketing
The Science of Social Media MarketingThe Science of Social Media Marketing
The Science of Social Media MarketingHubSpot
 
Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Shiv Singh
 
The Science of Social Media
The Science of Social MediaThe Science of Social Media
The Science of Social MediaDan Zarrella
 
Snapshot: Influencer Marketing
Snapshot: Influencer MarketingSnapshot: Influencer Marketing
Snapshot: Influencer MarketingLHBS
 
How to Use Content & Influence to Grow Your Business
How to Use Content & Influence to Grow Your BusinessHow to Use Content & Influence to Grow Your Business
How to Use Content & Influence to Grow Your BusinessTopRank Marketing Agency
 
Why invest in influencer marketing
Why invest in influencer marketingWhy invest in influencer marketing
Why invest in influencer marketingTraackr
 
Social media for science communication - URMA Presentation
Social media for science communication - URMA PresentationSocial media for science communication - URMA Presentation
Social media for science communication - URMA PresentationPaige Jarreau
 
Augment Content Marketing with Influencer Strategy
Augment Content Marketing with Influencer StrategyAugment Content Marketing with Influencer Strategy
Augment Content Marketing with Influencer StrategyTraackr
 
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinInfluencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinTopRank Marketing Agency
 

Destacado (15)

5 Vital Classes of Content: A Framework for B2B Content Success
5 Vital Classes of Content: A Framework for B2B Content Success5 Vital Classes of Content: A Framework for B2B Content Success
5 Vital Classes of Content: A Framework for B2B Content Success
 
CharityComms Guide to Social Media for Charities: Part Two
CharityComms Guide to Social Media for Charities: Part TwoCharityComms Guide to Social Media for Charities: Part Two
CharityComms Guide to Social Media for Charities: Part Two
 
Starting Influencer Engagement
Starting Influencer EngagementStarting Influencer Engagement
Starting Influencer Engagement
 
Social Soup - Understanding Influence in Alcohol Marketing
Social Soup - Understanding Influence in Alcohol MarketingSocial Soup - Understanding Influence in Alcohol Marketing
Social Soup - Understanding Influence in Alcohol Marketing
 
Fundchange Koodonation Social Media for Charities and Non-Profits
Fundchange Koodonation Social Media for Charities and Non-ProfitsFundchange Koodonation Social Media for Charities and Non-Profits
Fundchange Koodonation Social Media for Charities and Non-Profits
 
State of Influencer Engagement 2015
State of Influencer Engagement 2015State of Influencer Engagement 2015
State of Influencer Engagement 2015
 
The Science of Social Media Marketing
The Science of Social Media MarketingThe Science of Social Media Marketing
The Science of Social Media Marketing
 
Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010Social Influence Marketing Trends for 2010
Social Influence Marketing Trends for 2010
 
The Science of Social Media
The Science of Social MediaThe Science of Social Media
The Science of Social Media
 
Snapshot: Influencer Marketing
Snapshot: Influencer MarketingSnapshot: Influencer Marketing
Snapshot: Influencer Marketing
 
How to Use Content & Influence to Grow Your Business
How to Use Content & Influence to Grow Your BusinessHow to Use Content & Influence to Grow Your Business
How to Use Content & Influence to Grow Your Business
 
Why invest in influencer marketing
Why invest in influencer marketingWhy invest in influencer marketing
Why invest in influencer marketing
 
Social media for science communication - URMA Presentation
Social media for science communication - URMA PresentationSocial media for science communication - URMA Presentation
Social media for science communication - URMA Presentation
 
Augment Content Marketing with Influencer Strategy
Augment Content Marketing with Influencer StrategyAugment Content Marketing with Influencer Strategy
Augment Content Marketing with Influencer Strategy
 
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to WinInfluencer Engagement: 15 Ways to Fail & 25 Ways to Win
Influencer Engagement: 15 Ways to Fail & 25 Ways to Win
 

Similar a Science of Social Media Building Organizational Capacity Keynote

Market research for startups
Market research for startupsMarket research for startups
Market research for startupsOlga Makarova
 
Product Strategy - How to figure out a plan for your product?
Product Strategy - How to figure out a plan for your product?Product Strategy - How to figure out a plan for your product?
Product Strategy - How to figure out a plan for your product?Julie Knibbe
 
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019Printavo
 
5 principles for product driven growth
5 principles for product driven growth5 principles for product driven growth
5 principles for product driven growthNilan Peiris
 
Casro presentation v2
Casro presentation v2Casro presentation v2
Casro presentation v2Steve Henke
 
Pitch Crafting for Non-Profit (& For Profit) Ventures
Pitch Crafting for Non-Profit (& For Profit) VenturesPitch Crafting for Non-Profit (& For Profit) Ventures
Pitch Crafting for Non-Profit (& For Profit) VenturesJustin Lokitz
 
Growth in the ukraine.key
Growth in the ukraine.keyGrowth in the ukraine.key
Growth in the ukraine.keyNilan Peiris
 
NPS Driven Growth or How to grow your startup w
NPS Driven Growth or How to grow your startup wNPS Driven Growth or How to grow your startup w
NPS Driven Growth or How to grow your startup wNilan Peiris
 
How to make 2015 the best year for your landscape company
How to make 2015 the best year for your landscape companyHow to make 2015 the best year for your landscape company
How to make 2015 the best year for your landscape companyChuck Bowen
 
Be Amazing: 5 Rules for Great Presentations
Be Amazing: 5 Rules for Great PresentationsBe Amazing: 5 Rules for Great Presentations
Be Amazing: 5 Rules for Great Presentationsjcasimir
 
15 questions great job candidates ask
15 questions great job candidates ask15 questions great job candidates ask
15 questions great job candidates askPeggy McKee
 
Grow your international software service firm
Grow your international software service firmGrow your international software service firm
Grow your international software service firmHugo Messer
 
Six Acts of Leadership
Six Acts of Leadership Six Acts of Leadership
Six Acts of Leadership Roy Osing
 
Perfect the Pitch and Design the Deck
Perfect the Pitch and Design the DeckPerfect the Pitch and Design the Deck
Perfect the Pitch and Design the DeckOnkaro
 
Turning a Startup to a Design-Driven Company
Turning a Startup to a Design-Driven CompanyTurning a Startup to a Design-Driven Company
Turning a Startup to a Design-Driven CompanyTanya Zavialova
 
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...Business Development Institute
 
Business essentials creating a successful culture
Business essentials creating a successful cultureBusiness essentials creating a successful culture
Business essentials creating a successful cultureAVIDWORX Productions Inc.
 
The Secret to Actually Producing Great Visual Storytelling
The Secret to Actually Producing Great Visual StorytellingThe Secret to Actually Producing Great Visual Storytelling
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
 
VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]
VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]
VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]HubSpot
 
What's Your Roadmap to Success?
What's Your Roadmap to Success?What's Your Roadmap to Success?
What's Your Roadmap to Success?Startup Secrets
 

Similar a Science of Social Media Building Organizational Capacity Keynote (20)

Market research for startups
Market research for startupsMarket research for startups
Market research for startups
 
Product Strategy - How to figure out a plan for your product?
Product Strategy - How to figure out a plan for your product?Product Strategy - How to figure out a plan for your product?
Product Strategy - How to figure out a plan for your product?
 
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019
 
5 principles for product driven growth
5 principles for product driven growth5 principles for product driven growth
5 principles for product driven growth
 
Casro presentation v2
Casro presentation v2Casro presentation v2
Casro presentation v2
 
Pitch Crafting for Non-Profit (& For Profit) Ventures
Pitch Crafting for Non-Profit (& For Profit) VenturesPitch Crafting for Non-Profit (& For Profit) Ventures
Pitch Crafting for Non-Profit (& For Profit) Ventures
 
Growth in the ukraine.key
Growth in the ukraine.keyGrowth in the ukraine.key
Growth in the ukraine.key
 
NPS Driven Growth or How to grow your startup w
NPS Driven Growth or How to grow your startup wNPS Driven Growth or How to grow your startup w
NPS Driven Growth or How to grow your startup w
 
How to make 2015 the best year for your landscape company
How to make 2015 the best year for your landscape companyHow to make 2015 the best year for your landscape company
How to make 2015 the best year for your landscape company
 
Be Amazing: 5 Rules for Great Presentations
Be Amazing: 5 Rules for Great PresentationsBe Amazing: 5 Rules for Great Presentations
Be Amazing: 5 Rules for Great Presentations
 
15 questions great job candidates ask
15 questions great job candidates ask15 questions great job candidates ask
15 questions great job candidates ask
 
Grow your international software service firm
Grow your international software service firmGrow your international software service firm
Grow your international software service firm
 
Six Acts of Leadership
Six Acts of Leadership Six Acts of Leadership
Six Acts of Leadership
 
Perfect the Pitch and Design the Deck
Perfect the Pitch and Design the DeckPerfect the Pitch and Design the Deck
Perfect the Pitch and Design the Deck
 
Turning a Startup to a Design-Driven Company
Turning a Startup to a Design-Driven CompanyTurning a Startup to a Design-Driven Company
Turning a Startup to a Design-Driven Company
 
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...
AJ Lawrence, The JAR Group Presentation - BDI 4/19/12 The Social Customer Ser...
 
Business essentials creating a successful culture
Business essentials creating a successful cultureBusiness essentials creating a successful culture
Business essentials creating a successful culture
 
The Secret to Actually Producing Great Visual Storytelling
The Secret to Actually Producing Great Visual StorytellingThe Secret to Actually Producing Great Visual Storytelling
The Secret to Actually Producing Great Visual Storytelling
 
VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]
VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]
VISUAL STORYTELLING'S STEP TWO I.E., HOW TO ACTUALLY USE IT [INBOUND 2014]
 
What's Your Roadmap to Success?
What's Your Roadmap to Success?What's Your Roadmap to Success?
What's Your Roadmap to Success?
 

Más de Devon Smith

A Practical Guide to Actionable Audience Research
A Practical Guide to Actionable Audience ResearchA Practical Guide to Actionable Audience Research
A Practical Guide to Actionable Audience ResearchDevon Smith
 
NAMP Conference - A/B Testing Your Way to Success
NAMP Conference - A/B Testing Your Way to SuccessNAMP Conference - A/B Testing Your Way to Success
NAMP Conference - A/B Testing Your Way to SuccessDevon Smith
 
AB Testing Your Way to a Successful Website, Email, Social Media
AB Testing Your Way to a Successful Website, Email, Social MediaAB Testing Your Way to a Successful Website, Email, Social Media
AB Testing Your Way to a Successful Website, Email, Social MediaDevon Smith
 
AMA Google Analytics - Actionable Insights
AMA Google Analytics - Actionable InsightsAMA Google Analytics - Actionable Insights
AMA Google Analytics - Actionable InsightsDevon Smith
 
Campaign Planning Framework: Steps to Success #amaconf
Campaign Planning Framework: Steps to Success #amaconf Campaign Planning Framework: Steps to Success #amaconf
Campaign Planning Framework: Steps to Success #amaconf Devon Smith
 
How Could Data Transform the Arts - TCG 2017 (with notes)
How Could Data Transform the Arts - TCG 2017 (with notes)How Could Data Transform the Arts - TCG 2017 (with notes)
How Could Data Transform the Arts - TCG 2017 (with notes)Devon Smith
 
Hidden Secrets of Google Analytics
Hidden Secrets of Google AnalyticsHidden Secrets of Google Analytics
Hidden Secrets of Google AnalyticsDevon Smith
 
Artist Meets Hacker June 2015 TCG Conference (with notes)
Artist Meets Hacker June 2015 TCG Conference (with notes)Artist Meets Hacker June 2015 TCG Conference (with notes)
Artist Meets Hacker June 2015 TCG Conference (with notes)Devon Smith
 
Hidden Secrets of Google Analytics - Do Good Data 2015
Hidden Secrets of Google Analytics - Do Good Data  2015Hidden Secrets of Google Analytics - Do Good Data  2015
Hidden Secrets of Google Analytics - Do Good Data 2015Devon Smith
 
SXSW Artist Meets Hacker with Notes
SXSW Artist Meets Hacker with NotesSXSW Artist Meets Hacker with Notes
SXSW Artist Meets Hacker with NotesDevon Smith
 
SXSW artist meets hacker how technology is changing the arts
SXSW artist meets hacker how technology is changing the artsSXSW artist meets hacker how technology is changing the arts
SXSW artist meets hacker how technology is changing the artsDevon Smith
 
Digital Disruptions In the Arts - What's Next?
Digital Disruptions In the Arts - What's Next?Digital Disruptions In the Arts - What's Next?
Digital Disruptions In the Arts - What's Next?Devon Smith
 
DeVos Portland Arts Orgs on Social Media
DeVos Portland Arts Orgs on Social MediaDeVos Portland Arts Orgs on Social Media
DeVos Portland Arts Orgs on Social MediaDevon Smith
 
Making Rabid Fans: Community Engagement Ideas from Other Industries
Making Rabid Fans: Community Engagement Ideas from Other IndustriesMaking Rabid Fans: Community Engagement Ideas from Other Industries
Making Rabid Fans: Community Engagement Ideas from Other IndustriesDevon Smith
 
NEA Bright Spots and Blank Spots: How the Arts are Using Digital in 2014
NEA Bright Spots and Blank Spots: How the Arts are Using Digital in 2014NEA Bright Spots and Blank Spots: How the Arts are Using Digital in 2014
NEA Bright Spots and Blank Spots: How the Arts are Using Digital in 2014Devon Smith
 
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social MediaConnecting with Your Audience on Social Media
Connecting with Your Audience on Social MediaDevon Smith
 
UMD Integrated Marketing Class
UMD Integrated Marketing ClassUMD Integrated Marketing Class
UMD Integrated Marketing ClassDevon Smith
 
Emerging Trends in Social Media - Digital East 2012
Emerging Trends in Social Media - Digital East 2012Emerging Trends in Social Media - Digital East 2012
Emerging Trends in Social Media - Digital East 2012Devon Smith
 
14 Free Research & Analysis Tools for Digital Media - NTC12
14 Free Research & Analysis Tools for Digital Media - NTC1214 Free Research & Analysis Tools for Digital Media - NTC12
14 Free Research & Analysis Tools for Digital Media - NTC12Devon Smith
 

Más de Devon Smith (20)

A Practical Guide to Actionable Audience Research
A Practical Guide to Actionable Audience ResearchA Practical Guide to Actionable Audience Research
A Practical Guide to Actionable Audience Research
 
NAMP Conference - A/B Testing Your Way to Success
NAMP Conference - A/B Testing Your Way to SuccessNAMP Conference - A/B Testing Your Way to Success
NAMP Conference - A/B Testing Your Way to Success
 
AB Testing Your Way to a Successful Website, Email, Social Media
AB Testing Your Way to a Successful Website, Email, Social MediaAB Testing Your Way to a Successful Website, Email, Social Media
AB Testing Your Way to a Successful Website, Email, Social Media
 
AMA Google Analytics - Actionable Insights
AMA Google Analytics - Actionable InsightsAMA Google Analytics - Actionable Insights
AMA Google Analytics - Actionable Insights
 
Campaign Planning Framework: Steps to Success #amaconf
Campaign Planning Framework: Steps to Success #amaconf Campaign Planning Framework: Steps to Success #amaconf
Campaign Planning Framework: Steps to Success #amaconf
 
How Could Data Transform the Arts - TCG 2017 (with notes)
How Could Data Transform the Arts - TCG 2017 (with notes)How Could Data Transform the Arts - TCG 2017 (with notes)
How Could Data Transform the Arts - TCG 2017 (with notes)
 
Hidden Secrets of Google Analytics
Hidden Secrets of Google AnalyticsHidden Secrets of Google Analytics
Hidden Secrets of Google Analytics
 
Artist Meets Hacker June 2015 TCG Conference (with notes)
Artist Meets Hacker June 2015 TCG Conference (with notes)Artist Meets Hacker June 2015 TCG Conference (with notes)
Artist Meets Hacker June 2015 TCG Conference (with notes)
 
Hidden Secrets of Google Analytics - Do Good Data 2015
Hidden Secrets of Google Analytics - Do Good Data  2015Hidden Secrets of Google Analytics - Do Good Data  2015
Hidden Secrets of Google Analytics - Do Good Data 2015
 
SXSW Artist Meets Hacker with Notes
SXSW Artist Meets Hacker with NotesSXSW Artist Meets Hacker with Notes
SXSW Artist Meets Hacker with Notes
 
SXSW artist meets hacker how technology is changing the arts
SXSW artist meets hacker how technology is changing the artsSXSW artist meets hacker how technology is changing the arts
SXSW artist meets hacker how technology is changing the arts
 
Digital Disruptions In the Arts - What's Next?
Digital Disruptions In the Arts - What's Next?Digital Disruptions In the Arts - What's Next?
Digital Disruptions In the Arts - What's Next?
 
DeVos Portland Arts Orgs on Social Media
DeVos Portland Arts Orgs on Social MediaDeVos Portland Arts Orgs on Social Media
DeVos Portland Arts Orgs on Social Media
 
Making Rabid Fans: Community Engagement Ideas from Other Industries
Making Rabid Fans: Community Engagement Ideas from Other IndustriesMaking Rabid Fans: Community Engagement Ideas from Other Industries
Making Rabid Fans: Community Engagement Ideas from Other Industries
 
NEA Bright Spots and Blank Spots: How the Arts are Using Digital in 2014
NEA Bright Spots and Blank Spots: How the Arts are Using Digital in 2014NEA Bright Spots and Blank Spots: How the Arts are Using Digital in 2014
NEA Bright Spots and Blank Spots: How the Arts are Using Digital in 2014
 
SXSW 2014 Tips
SXSW 2014 TipsSXSW 2014 Tips
SXSW 2014 Tips
 
Connecting with Your Audience on Social Media
Connecting with Your Audience on Social MediaConnecting with Your Audience on Social Media
Connecting with Your Audience on Social Media
 
UMD Integrated Marketing Class
UMD Integrated Marketing ClassUMD Integrated Marketing Class
UMD Integrated Marketing Class
 
Emerging Trends in Social Media - Digital East 2012
Emerging Trends in Social Media - Digital East 2012Emerging Trends in Social Media - Digital East 2012
Emerging Trends in Social Media - Digital East 2012
 
14 Free Research & Analysis Tools for Digital Media - NTC12
14 Free Research & Analysis Tools for Digital Media - NTC1214 Free Research & Analysis Tools for Digital Media - NTC12
14 Free Research & Analysis Tools for Digital Media - NTC12
 

Último

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Último (20)

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 

Science of Social Media Building Organizational Capacity Keynote