Students at Army Public School and College Girls, Humayun Road, Rawalpindi were concerned about how students selfishly focused on what they were entitled to rather than what they could do for others. A school wide campaign through posters, surveys, brochures and role plays was launched asking people to focus on their responsibilities towards others over their own rights as individuals. 90% of the students reported that as a result of a week of self reflection, they had become more responsible human beings.

3. World’s Largest
“Design for Change”
School Contest

4. Army Public School and College,
Humayun Road, Rawalpindi

5. Week of Plan: 4th
of Oct to 8th
of
Oct ‘10
Tools:
• Chart papers
• Children
• Brochures
• Posters
• Messages
• Conferences
• Talks
• Interviews
• Pictures

6. Organizers:
• Ms. Saadia Bashir
• Ms. Sift Elahi
• Ms. Mariam Saleem Khan

7. Participants
• Esha Maqsood 6th red
• Tatheer Binte Zafar 6th red
• Amna Mehsood 6th blue
• Minal Pervaiz 6th blue
• Aliya Waqas 6th pink
• Fatima Faisal 6th grey
• Nawal Rehan 7th brown
• Adeena Ehsan 7th brown
• Summaiya Khan 7th brown
• Hibba Shahid 7th red
•

8. • Zainab Nasar 7th red
• Misbah Sarwar 7th red
• Sana Jaferey 7th red
• Aimen Zahra 7th grey
• Amna Mehboob 7th grey
• Maryam Hasnain 7th grey
• Ibtisam e fajar 7th pink
• Nabeeha Batool 7th pink
• Hafza Nasir 7th pink
• Hira Ramay 7th pink
• Asma Hameed 7th pink
• Basma Shahid 7th pink
• Rida Zehra 7th pink
• Asma Bibi 7th maroon
• Aima Mughal 7th maroon
• Dania Zahid 7th maroon
• Mihrtoor 7th maroon
• Zainab Zia 7th blue
• Aleena Khan 7th blue
• Qaswa Mubarik 7th blue

9. • Talya Fuad 8th green
• Laiba Abdaal Bela 8th green
• Laraib Rahim 8th green
• Mishal Waseem 8th green
• Khujista Nadeem 8th grey
• Zainab Rehman 8th grey
• Izza Tipu 8th maroon
• Marya Majid 8th maroon
• Roshan e Alam 8th brown
• Nayaab Nadeem 8th brown
• Emen Asim 8th red
• Fatima Tariq 8th red
• Ayesha Nusrat 8th pink
• Hajra Arshad 8th pink
• Aimen Javaid 8th pink
• Parisa Azam 8th pink
• Tehreem Shahid 8th blue
• Marriyam Nasir 8th blue
• Rida Shahid 8th blue
• Roofia Imtiaz 8th blue

10. Slogan:
FOCUS
More on
Duties
than
Rights

11. Prelude
Our target was the rigid perspectives and
standpoints of the people of Pakistan, of
all the stratums, as to the ideas of their
individual Duties and Rights, within the
society they dwell in.
The widespread conception that actually
ignited us to work was the product of the
survey that we carried out randomly as to
people’s general conceptions about
themselves as the citizens of Pakistan.

12. Prelude…….
Their feedback shared the following idea
which aided us in bringing forth the reason
of launching this campaign. The idea was
that every other citizen of Pakistan
simultaneously shares the thought of
fighting for ones Rights, without paying
heed to the Duties that one carries with it,
as to the society.

13. Focus More on Duties than Rights

14. Children heading towards the
conference room for the discussion
session as to the campaign

15. Children along with their respective
teachers keenly listening to the
generation of ideas

16. • enthusiastic participation of the
students is conspicuous in their
gestures

17. Students while sharing their
innovative ideas as to bring
forth change in the society.

23. Two of the organizers
while jotting down the
feedback of the students
during the brainstorming
session

26. • An active group-work to plan the
execution of the campaign

28. Students rendering their viewpoints
with a visible interest

29. A kick-start!

30. Ready to roll the sleeves and hit
the jackpot !!!

31. A role play held during the campaign
week to ignite a spark in the rest

32. Students channelizing their
creativity in making
brochures and posters
during the campaign week.

52. Students, eagerly listing
their responsibilities and
duties on the campaign
boards.

61. One of the campaign boards depicting the
joint-venture of students and teachers.

62. Surf Excel Design for Change School Contest
Slogan: Focus more on duties than rights
Respected Sir/madam
The students of APSACS Humayun Road are asked to launch a campaign, under the
banner of Surf Excel, in order to bring ‘Change’ in society. Our chosen slogan is to
‘Focus More on Duties than Rights’.
You are humbly requested to take part in it by helping us in carrying out the intended
change. It is a week’s plan and needs to be followed accordingly.
Kindly return this check-list, after its completion, to the respective people, in a week’s
span.
Looking forward to your cooperation.
Regards
Campaign Organizers
APSACS Humayun Road

63. Daily Duties
Have I respected my parents
today?
Have I shown disrespect to
anyone around?
Have I thrown the litter in the
dustbin?
Have I thrown any litter out of
the car window?
Have I spoken the truth today?
Have I listened to the problems
of my siblings (if any)?
Have I helped someone in
need?
Have I offered my prayers?
Have I put off the extra lights?
Have I passed this check-list to
at least one of the members of
my family?

64. To be filled by the end of the week.
What change have I observed in my behavior?
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65. Analysis

66. Analysis…
This campaign, with its intended
slogan, has certainly turned out to
be a handy tool that one could
get hand to, at any time, in any
field of life, in order to bring
forth Change.

67. Analysis…
This campaign did turn out to be a
workable task to initiate change in
individual behavior or to at least provoke
one to think. Almost 90% people were of
the view that they noticed a visible change
in their thought processes after becoming
part of the campaign.
Following were some of the responses that
reflect the intended change in the
behaviors of the respective people, who
took part in evaluating themselves with the
help of the check-list we provided to
them:

68. • “It is very difficult to change ones self or to self-
evaluate, in any way. This brochure gave me
an opportunity to evaluate my own doings, be it
on an individual level or societal.”
• “It had never been my routine to gather the litter
wherever I could come across, else I used to
be the active participant in throwing it here and
there.”
• “To respect my parents was something I never
considered cool.”
• “To speak truth was like being a jerk amongst
my fellows.”

69. • “I have always been of the opinion of giving
importance to ones own self, of never helping
others but turning a deaf ear to whatever need
they found themselves in.”
• “I used to live in my own set domain of life, not
even letting my siblings cross it without my
consent.”
• “Even the religious obligations like offering
prayers used to seem an unwanted burden to
me, something that could be done if ever I
could be at leisure enough.”

70. Arise and soar with the sun new born rays
To breathe new life into dying nights and
days
(Allama Iqbal)