PRSA Pittsburgh Professional Development Day Twitter Transcript: 10/20/11

#prsapdd on Twitter | All Tweets | 2011-10-17 to 2011-10-20 | ... http://search.tweetreports.com/q/topic/#prsapdd/id67002.html

#prsapdd Share |

— All Tweets

2011-10-17 to 2011-10-20 43 contributors
226 Twitter search results 127 retweets 25 @replies 33 links
Results include 0 tweets from our archive.

@PRSAPgh: Who's attending #prsapgh Prof. Devt. Day with us on Wed.? Be sure to use #prsapdd to share insights before, during and
after the event!
October 17, 2011, 9:11 pm

@TheGMDGang: @PRSAPgh We'll be sending @chelseyrovo and @sweetcurrline ! They're looking forward to it! #prsapdd
October 17, 2011, 9:22 pm

@PRSAPgh: Last call for student volunteers for Prof. Devt. Day! Direct message us by end of day today for details! #prsapgh #prsapdd
October 18, 2011, 2:39 pm

@dferrari: RT @PRSAPgh: Last call for student volunteers for Prof. Devt. Day! Direct message us by end of day today for details!
#prsapgh #prsapdd
October 18, 2011, 2:50 pm

@carrie_hill: RT @dferrari: RT @PRSAPgh: Last call for student volunteers for Prof. Devt. Day! Direct message us by end of day today for
details! #prsapgh #prsapdd
October 18, 2011, 2:53 pm

@EBsays: RT @PRSAPgh: Last call for student volunteers for Prof. Devt. Day! Direct message us by end of day today for details!
#prsapgh #prsapdd
October 18, 2011, 3:32 pm

@DaveBivens: Just registered for the @PRSAPgh Professional Development Day on Thursday. #prsapgh #prsapdd
October 18, 2011, 11:48 pm

@PRSAPgh: Another #PRSAPDD giveaway today over on our Facebook page — from sponsor @ChathamU! http://t.co/uSlo1sQB
#prsapgh
October 19, 2011, 2:15 pm

@PRSAPgh: PR peeps, it's your last chance to sign up 4 #prsapdd! http://t.co/jOQfhzU6 Breakfast & registration at 8am., sessions at
8:30. #prsapgh
October 19, 2011, 6:22 pm

@PRSAPgh: In all the #prsapdd excitement, don't forget to enter the #prsapgh Renaissance Awards ! Late deadline is 10/31.
October 19, 2011, 6:24 pm

1 of 18 10/20/11 2:16 PM


@DaveBivens: On my way to the @PRSAPgh Professional Development Day. #prsapgh #prsapdd
October 20, 2011, 10:34 am

@EBsays: @PRSAPgh: use the east entrance to the convention center for #prsapdd
October 20, 2011, 11:40 am

@PRSAPgh: RT @EBsays @PRSAPgh: use the east entrance to the convention center for #prsapdd
October 20, 2011, 11:42 am

@pittsburghyates: Spending the morning with @PRSAPgh for #prsapdd
October 20, 2011, 12:05 pm

@dferrari: .@PRSAPgh Professional Development Day #prsapdd (@ David L. Lawrence Convention Center w/ @chelseyrovo) http://t.co
/hKTCl1oS
October 20, 2011, 12:23 pm

@TheGMDGang: We're here at the #prsapdd! The ethics panel is just beginning.
October 20, 2011, 12:51 pm

@PRSAPgh: We're beginning w/ an #ethics panel - Tom Dowling, Burson-Marsteller, Dr. Michael Torres, @ClarionU & Joe Napsha,
@tribtotalmedia #prsapdd
October 20, 2011, 12:53 pm

@BrysonWThornton: RT @dferrari: .@PRSAPgh Professional Development Day #prsapdd (@ David L. Lawrence Convention Center w/
@chelseyrovo) http://t.co/hKTCl1oS
October 20, 2011, 12:54 pm

@brittneymg: At the #prsapdd listening to the ethics panel #erwwpr
October 20, 2011, 12:55 pm

@DaveBivens: RT @PRSAPgh: We're beginning w/ an #ethics panel - Tom Dowling, Burson-Marsteller, Dr. Michael Torres, @ClarionU &
Joe Napsha, @tribtotalmedia #prsapdd
October 20, 2011, 12:56 pm

@EBsays: great show of support for students from #waynesburg -- they brought 20+ students! #prsapgh #prsapdd
October 20, 2011, 12:57 pm

@pittsburghyates: RT @PRSAPgh: We're beginning w/ an #ethics panel - Tom Dowling, Burson-Marsteller, Dr. Michael Torres, @ClarionU
& Joe Napsha, @tribtotalmedia #prsapdd
October 20, 2011, 12:57 pm

@PRSAPgh: Ethics needs to be an agenda of the entire org from the CEO down - Tom Dowling #prsapdd
October 20, 2011, 12:59 pm

2 of 18 10/20/11 2:16 PM


@BrysonWThornton: Attending #PRSApdd. Attendance is strong this year with great turnout by young prof & students. #PRSAPgh
October 20, 2011, 1:00 pm

@WordWritePR: AAE @EmmasReallyTall is representing the WW team at #prsapdd. Great ethics discussion happening now.
October 20, 2011, 1:01 pm

@brittneymg: RT @PRSAPgh: Ethics needs to be an agenda of the entire org from the CEO down - Tom Dowling #prsapdd
October 20, 2011, 1:01 pm

@PRSAPgh: The @PRSA code of #ethics can be found at http://t.co/DUTxFNJb #prsapdd
October 20, 2011, 1:03 pm

@pittsburghyates: RT @PRSAPgh: The @PRSA code of #ethics can be found at http://t.co/DUTxFNJb #prsapdd
October 20, 2011, 1:04 pm

@MARCUSAwezog: Today's hashtag we're following is #prsapdd, which is from @PRSAPgh Professional Development Day.
October 20, 2011, 1:05 pm

@BrysonWThornton: "Technology has lead to more difficulty controlling a message; challenges in confirming validity of info" #PRSApdd
#PRSAPgh
October 20, 2011, 1:06 pm

@ABMineo: Inability to control a message will be key challenge for PR pros in future - ethics discussion at #prsapdd #prsapgh#erwwpr
October 20, 2011, 1:06 pm

@PRSAPgh: RT @BrysonWThornton "Technology has lead to more difficulty controlling a message; challenges in confirming validity of
info" #PRSApdd
October 20, 2011, 1:08 pm

@jepotts: @PRSAPgh @brysonwthornton Of course it also allows organizations to communicate directly with audiences, w/o filter of news
media #PRSApdd
October 20, 2011, 1:10 pm

@PRSAPgh: Now discussing Burson/Facebook issue. Background: http://t.co/ZKFFaVng. Tom: "NOT a pattern of behavior for our org"
#PRSApdd
October 20, 2011, 1:16 pm

@kmay215: following the #PRSApdd hashtag since I can't be at the event today.
October 20, 2011, 1:16 pm

@PRSAPgh: Re: social media: "We have to be willing to hear what is wrong to make it right" - Dr. Torres #PRSApdd
October 20, 2011, 1:20 pm

@pittsburghyates: Technology, prevalence of info, pressures from c-suite challenge pr ethics #prsapdd ethics panel @PRSAPgh
October 20, 2011, 1:20 pm

3 of 18 10/20/11 2:16 PM


@BrysonWThornton: Excellent ? from Waynesburg student re balance; protection of reputation while encouraging social media
conversations #PRSApdd #PRSAPgh
October 20, 2011, 1:20 pm

@BrysonWThornton: RT @PRSAPgh: Re: social media: "We have to be willing to hear what is wrong to make it right" - Dr. Torres
#PRSApdd
October 20, 2011, 1:21 pm

@dubyamarie: "be willing to hear what is wrong to make it better" on dealing with criticism on SoMe. #prsapdd #ethics
October 20, 2011, 1:22 pm

@TheGMDGang: Monitor social media and establish protocols of when to engage, when to react and when not to - PRSA ethics panel
#PRSApdd
October 20, 2011, 1:22 pm

@PRSAPgh: Set the right parameters in terms of engaging & response for your company. How is dialogue going to impact your
reputation? #PRSApdd
October 20, 2011, 1:24 pm

@ABMineo: Companies should set clear parameters when 2 engage negative criticism on #SoMe - Tom Dowling of #bursonmarsteller
#prsapdd #erwwpr #prsapgh
October 20, 2011, 1:24 pm

@scrapovation: RT @PRSAPgh: Re: social media: "We have to be willing to hear what is wrong to make it right" - Dr. Torres #PRSApdd
October 20, 2011, 1:26 pm

@DaveBivens: @PRSAPgh Trip reporter is putting down the Post. #Rivalries I hope the UPMC people here dont discover my stepmom
works at Highmark #PRSApdd
October 20, 2011, 1:33 pm

@jepotts: #PR people have a duty to be truthful w/ all reporters. They do not have an obligation to treat all reporters/media equally
#PRSApdd
October 20, 2011, 1:34 pm

@pittsburghyates: RT @jepotts: #PR people have a duty to be truthful w/ all reporters. They do not have an obligation to treat all
reporters/media equally #PRSApdd
October 20, 2011, 1:36 pm

@TheGMDGang: PR professionals are counseling CEOs and managing corporate brands now more than ever. Upholding ethics will
continue PR growth #PRSApdd
October 20, 2011, 1:38 pm

@pittsburghyates: Advice for pr careers: find your purpose, give and love what you do #prsapdd @PRSAPgh
October 20, 2011, 1:41 pm

4 of 18 10/20/11 2:16 PM


@BrysonWThornton: Not equally but fairly RT @jepotts #PR No obligation to treat all reporters/media equally #PRSApdd PRSAPgh
October 20, 2011, 1:43 pm

@DaveBivens: Picked Media Training over Monitoring Media Coverage. Happened to sit next to an @IUPedu grad. Got a card. Awesome.
@PRSAPgh #PRSApdd
October 20, 2011, 1:47 pm

@EmmasReallyTall: Monitoring, analysis and measurement of media coverage discussion is about to start. Presented by Joanne Puckett
of Ketchum. #PRSApdd
October 20, 2011, 1:49 pm

@BrysonWThornton: Excited to get pointers from Sheila Hyland and former boss Debbie Foster during #PRSApdd for #PRSAPgh
October 20, 2011, 1:50 pm

@PRSAPgh: Up next we split into breakout sessions: Monitoring, Analysis & Measurement of Media by Ketchum and Media Training by
FosterHyland #PRSApdd
October 20, 2011, 1:53 pm

@pittsburghyates: Sheila Hyland: Clients should be able to say one thing many ways #prsapdd media coaching panel @PRSAPgh
October 20, 2011, 1:54 pm

@dferrari: Joanne Puckett of Ketchup talking old school media clipping/reports and determining ad value. That was my first glimpse into
PR #PRSApdd
October 20, 2011, 1:54 pm

@BrysonWThornton: RT @pittsburghyates: Sheila Hyland: Clients should be able to say one thing many ways #prsapdd media coaching
panel @PRSAPgh
October 20, 2011, 1:55 pm

@jepotts: @PRSAPgh will #PRSApdd presentations be posted online?
October 20, 2011, 1:56 pm

@dferrari: Damn you autocorrect! Ketchup=Ketchum :) #PRSApdd
October 20, 2011, 1:56 pm

@PRSAPgh: RT @pittsburghyates Sheila Hyland: Clients should be able to say one thing many ways #prsapdd media coaching panel
@PRSAPgh
October 20, 2011, 1:57 pm

@BrysonWThornton: Former comms officer from Heinz is in the next room. Seems appropriate. RT @dferrari Damn you autocorrect!
Ketchup=Ketchum :) #PRSApdd
October 20, 2011, 1:58 pm

@PRSAPgh: Barcelona Principles include 7 important principles that help you set a goal and establish tactics to get you there #PRSApdd
October 20, 2011, 1:59 pm

5 of 18 10/20/11 2:16 PM


@pittsburghyates: Deb Foster: pr people must coach executives on how media works, why message is important #prsapdd @PRSAPgh
media coaching panel
October 20, 2011, 1:59 pm

@EBsays: @joannepuckett kicking off presentation on new ways to monitor & measure #barcelonaprinciples #prsapgh #PRSApdd
October 20, 2011, 2:00 pm

@pittsburghyates: RT @BrysonWThornton: Former comms officer from Heinz is in the next room. Seems appropriate. RT @dferrari Damn
you autocorrect! Ketchup=Ketchum :) #PRSApdd
October 20, 2011, 2:00 pm

@kkimberl: Couldn't attend #prsapgh PD Day, follow it on Twitter with hashtag #PRSApdd
October 20, 2011, 2:01 pm

@PRSAPgh: You can't just say "drive consumer buzz" for your goal. Define what that "buzz" actually IS - Joanne Puckett, Ketchum
#PRSApdd
October 20, 2011, 2:02 pm

@kkimberl: RT @PRSAPgh: U cnt just say "drive consumer buzz" 4 yr goal. Define wht that "buzz" actually IS - Joanne Puckett, Ketchum
#PRSApdd
October 20, 2011, 2:03 pm

@kmay215: RT @PRSAPgh: You can't just say "drive consumer buzz" for your goal. Define what that "buzz" actually IS - Joanne Puckett,
Ketchum #PRSApdd
October 20, 2011, 2:03 pm

@dferrari: RT @PRSAPgh You can't just say "drive consumer buzz" for your goal. Define what that "buzz" actually IS - Joanne Puckett,
Ketchum #PRSApdd
October 20, 2011, 2:04 pm

@pittsburghyates: Media training: don't train to be responsive to media, train to get message to media; impt distinction #prsapdd
@PRSAPgh
October 20, 2011, 2:04 pm

@BrysonWThornton: @kkimberl Wish you could be here at #PRSApdd. I repurposed by assembly nametag. Terrific turnout! #PRSApgh
October 20, 2011, 2:05 pm

@libbykrah: Bahahaha RT @dferrari: Damn you autocorrect! Ketchup=Ketchum :) #PRSApdd
October 20, 2011, 2:06 pm

@PRSAPgh: RT @pittsburghyates Media training: don't train to be responsive to media, train to get message to media; impt distinction
#prsapdd @PRSAPgh
October 20, 2011, 2:07 pm

@TheGMDGang: 1 in 7 business articles are generated by something spotted on Social media #PRSApdd
October 20, 2011, 2:10 pm

6 of 18 10/20/11 2:16 PM


@kmay215: RT @TheGMDGang: 1 in 7 business articles are generated by something spotted on Social media #PRSApdd
October 20, 2011, 2:11 pm

@pittsburghyates: Print reporters lead in original reporting, social media often drives breaking news #prsapdd media coaching panel
@PRSAPgh
October 20, 2011, 2:11 pm

@PRSAPgh: RT @TheGMDGang 1 in 7 business articles are generated by something spotted on Social media #PRSApdd
October 20, 2011, 2:15 pm

@PRSAPgh: RT @pittsburghyates Print reporters lead in original reporting, social media often drives breaking news #prsapdd
October 20, 2011, 2:16 pm

@pittsburghyates: Can't wait for event to happen or is anticipated to happen for media coaching; by then it's too late #prsapdd media
coaching panel @PRSAPgh
October 20, 2011, 2:19 pm

@DaveBivens: Twitter got news of the DC Earthquake to about half the country in 90 seconds #prsapdd
October 20, 2011, 2:19 pm

@DaveBivens: Time tested media coaching techniques include Hooking, Bridging, Flagging, and Bulleting #PRSApdd
October 20, 2011, 2:21 pm

@PRSAPgh: RT @DaveBivens Time tested media coaching techniques include Hooking, Bridging, Flagging, and Bulleting #PRSApdd
October 20, 2011, 2:23 pm

@pittsburghyates: RT @DaveBivens: Twitter got news of the DC Earthquake to about half the country in 90 seconds #prsapdd
October 20, 2011, 2:25 pm

@DaveBivens: RT @PRSAPgh: RT @DaveBivens Time tested media coaching techniques include Hooking, Bridging, Flagging, and
Bulleting #PRSApdd
October 20, 2011, 2:27 pm

@PRSAPgh: PR/Social not at point of sale but can be intermediary. Influence/drive to website so consumers remember message in-store
-Joanne #PRSApdd
October 20, 2011, 2:27 pm

@jepotts: RT @PRSAPgh: PR/Social not at point of sale but can be intermediary. Influence/drive to website so consumers remember
message in-store -Joanne #PRSApdd
October 20, 2011, 2:28 pm

@TrendsPGH: #prsapdd is now trending in #Pittsburgh http://t.co/bZAki2Fb
October 20, 2011, 2:28 pm

7 of 18 10/20/11 2:16 PM


@jepotts: Glad measurement experts see media as a means and not an end. Too many #PR people think getting placements is their chief
goal #PRSApdd
October 20, 2011, 2:31 pm

@PRSAPgh: Alright! RT @TrendsPGH #prsapdd is now trending in #Pittsburgh http://t.co/TQzdHVRH
October 20, 2011, 2:31 pm

@britt_thomas: Social media has really thrown a loop in media measurement as it once was #PRSApdd
October 20, 2011, 2:31 pm

@pittsburghyates: RT @TrendsPGH: #prsapdd is now trending in #Pittsburgh http://t.co/bZAki2Fb
October 20, 2011, 2:31 pm

@pittsburghyates: Be current, honest, accessible, helpful, understanding #prsapdd media coaching panel @PRSAPgh
October 20, 2011, 2:33 pm

@jepotts: I've yet to meet a #PR measurement expert who likes @Klout. No human element says Joanne from Ketchum #PRSApdd
October 20, 2011, 2:35 pm

@PRSAPgh: What types of monitoring tools do you use for PR & social? #PRSApdd
October 20, 2011, 2:37 pm

@DaveBivens: Picking Trendspotting over Event Marketing/Stunts. I'm nowhere near "hip" enough to pull off a flash mob. #PRSApdd
October 20, 2011, 2:47 pm

@chelseyrovo: Sitting in on the trend spotting session at #PRSApdd
October 20, 2011, 2:49 pm

@DaveBivens: Shoshana Deutschkron, the speaker for Trendspotting is from San Francisco. Wonder if she's a @49ers fan. #PRSApdd
October 20, 2011, 2:50 pm

@BrysonWThornton: RT @DaveBivens: Picking Trendspotting over Event Marketing/Stunts. I'm nowhere near "hip" enough to pull off a
flash mob. #PRSApdd
October 20, 2011, 2:50 pm

@sweetcurrline: About to get schooled on flash mobs and event stunts. Love my job. #PRSApdd
October 20, 2011, 2:51 pm

@PRSAPgh: Next breakout sessions: Trendspotting w/ Shoshana Deutschkron of PSB & Event Marketing/Stunts w/ Scott Schoessel of
Gigunda Group #PRSApdd
October 20, 2011, 2:51 pm

@DaveBivens: Trends are not fads. They have long-term implications and impacts. #PRSApdd
October 20, 2011, 2:51 pm

8 of 18 10/20/11 2:16 PM


@BrysonWThornton: Loving the distinction between a fad and a trend during #PRSApdd #PRSAPgh
October 20, 2011, 2:52 pm

@jepotts: A trend is not a fad. Trends reflect shift in long-term behavior, according to #PRSApdd trendspotting workshop.
October 20, 2011, 2:52 pm

@PRSAPgh: RT @jepotts A trend is not a fad. Trends reflect shift in long-term behavior, according to #PRSApdd trendspotting workshop.
October 20, 2011, 2:53 pm

@TheGMDGang: In order to spot trends -be sure to target the right audience #PRSApdd
October 20, 2011, 2:54 pm

@kmay215: RT @jepotts: A trend is not a fad. Trends reflect shift in long-term behavior, according to #PRSApdd trendspotting
workshop.
October 20, 2011, 2:54 pm

@cnl4: RT @DaveBivens: Picking Trendspotting over Event Marketing/Stunts. I'm nowhere near "hip" enough to pull off a flash mob.
#PRSApdd
October 20, 2011, 2:55 pm

@pittsburghyates: Playing @BonJovi music at event marketing panel #prsapdd They must have seen me coming! @PRSAPgh
October 20, 2011, 2:56 pm

@DaveBivens: Trendspotting Research - how I translate my Econometrics Research class to Public Relations #PRSApdd
October 20, 2011, 2:56 pm

@LaurenOLearyPR: Lots of great PR measuring tactics from Joanne Puckett-Ketchum! Great day so far at #PRSApdd @PRSAPgh!
October 20, 2011, 2:57 pm

@DaveBivens: "...Finding the right answer is impossible unless we have asked the right question." #PRSApdd
October 20, 2011, 2:58 pm

@cnl4: Taking a leap today into the "dark side" of communications at #PRSApdd. My journalism prof from college would totally be
shaking his head.
October 20, 2011, 2:58 pm

@BrysonWThornton: Trendspotting, like successful #PR, begins with knowing/understanding your audience. #PRSApdd #PRSAPgh
October 20, 2011, 2:59 pm

@EBsays: Scott started off his presentation with Bon Jovi in the background -- sets the tone, to say the least! #PRSApdd #PRSAPgh
October 20, 2011, 3:01 pm

@pittsburghyates: Consumer involvement/PR stunts are about driving action, interacting with target market #prsapdd @PRSAPgh
October 20, 2011, 3:01 pm

9 of 18 10/20/11 2:16 PM


@PRSAPgh: RT @pittsburghyates Consumer involvement/PR stunts are about driving action, interacting with target market #prsapdd
@PRSAPgh
October 20, 2011, 3:02 pm

@EBsays: the way consumers digest info has completely changed. should change the way you think. -- Scott on events #prsapgh
#PRSApdd
October 20, 2011, 3:02 pm

@ChelseaCummins: RT @PRSAPgh: RT @jepotts A trend is not a fad. Trends reflect shift in long-term behavior, according to #PRSApdd
trendspotting workshop.
October 20, 2011, 3:04 pm

@DaveBivens: More people need to avoid sugar and high-fructose corn syrup. #gross #prsapdd @PRSAPgh
October 20, 2011, 3:04 pm

@joannepuckett: Wrapped up measurement presentation at #PRSApdd. Will make it available to @PRSApgh for attendees. Now sitting
in trendspotting session <3.
October 20, 2011, 3:04 pm

@PRSAPgh: Rumor has it Bon Jovi music was blasting from one of our #PRSApdd sessions!
October 20, 2011, 3:05 pm

@pmswish: RT @prsapgh: Rumor has it Bon Jovi music was blasting from one of our #PRSApdd sessions! <Keep it up, on my way!>
October 20, 2011, 3:06 pm

@ChelseaCummins: RT @PRSAPgh: RT @pittsburghyates Consumer involvement/PR stunts are about driving action, interacting with
target market #prsapdd @PRSAPgh
October 20, 2011, 3:06 pm

@PRSAPgh: RT @joannepuckett Wrapped up measurement presentation at #PRSApdd. Will make it available to @PRSApgh for
attendees. cc @jepotts
October 20, 2011, 3:06 pm

@ABMineo: Today's consumers want to be included in the process, not just sold to: #Gigunda on event marketing. #prsapdd #prsapgh
#erwwpr
October 20, 2011, 3:08 pm

@pittsburghyates: Consumers will adopt brand/service only if they see how it fits into their REAL lives. Connection is key #prsapdd
#gigundagroup @PRSAPgh
October 20, 2011, 3:09 pm

@dferrari: RT @ABMineo Today's consumers want to be included in the process, not just sold to: #Gigunda on event marketing.
#prsapdd #prsapgh #erwwpr
October 20, 2011, 3:10 pm

@dtcanonsburg: RT @dferrari: RT @ABMineo Today's consumers want to be included in the process, not just sold to: #Gigunda on event
marketing. #prsapdd #prsapgh #erwwpr

10 of 18 10/20/11 2:16 PM


October 20, 2011, 3:11 pm

@DaveBivens: "Make it visual" -advice on reporting Trendspotting by Shoshana Deustchkron #prsapdd @PRSAPgh
October 20, 2011, 3:13 pm

@StaceyLSimon: Here for #prsapdd with @PittsburghYates and other ladies from @UPMCnews :) (@ David L. Lawrence Convention
Center) http://t.co/aIhuzOgJ
October 20, 2011, 3:15 pm

@chelseyrovo: #PRSApdd only ten percent of Americans are familiar with cloud computing! Eek
October 20, 2011, 3:16 pm

@PRSAPgh: Trendspotting can enable you to see what could be a trend or buzzword for you, may not be for who you are selling to
-Shoshana #PRSApdd
October 20, 2011, 3:18 pm

@pittsburghyates: Who knew toilet paper could be so fun? Charmin bathrooms in Times Square #prsapdd pr stunts panel @PRSAPgh
October 20, 2011, 3:18 pm

@DaveBivens: RT @PRSAPgh: Trendspotting can enable you to see what could be a trend or buzzword for you, may not be for who you
are selling to -Shoshana #PRSApdd
October 20, 2011, 3:18 pm

@StaceyLSimon: RT @pittsburghyates: Consumers will adopt brand/service only if they see how it fits into their REAL lives. Connection is
key #prsapdd #gigundagroup @PRSAPgh
October 20, 2011, 3:18 pm

@TheGMDGang: A company's honesty and trustworthiness has more of an impact on purchase decisions than quality or value of its
products #PRSApdd
October 20, 2011, 3:20 pm

@PRSAPgh: RT @TheGMDGang Company's honesty/trustworthiness has more of an impact on purchase decisions than quality or value of
its products #PRSApdd
October 20, 2011, 3:22 pm

@DaveBivens: "Who wants to be a CEO?" coughthisguycough #prsapdd @PRSAPgh
October 20, 2011, 3:22 pm

@dubyamarie: Love hearing a great #csr story. Learning about #tideloadsofhope from #GigundaGroup at #prsapdd #erwwpr
October 20, 2011, 3:23 pm

@DaveBivens: > 250 million photos are shared on Facebook everyday...inconclusive on how many come from a high angle with a kissy
face #prsapdd @PRSAPgh
October 20, 2011, 3:27 pm

@AtoZcomm: RT @PRSAPgh: RT @TheGMDGang Company's honesty/trustworthiness has more of an impact on purchase decisions than
quality or value of its products #PRSApdd

11 of 18 10/20/11 2:16 PM


October 20, 2011, 3:27 pm

@PRSAPgh: RT @dubyamarie Love hearing a great #csr story. Learning about #tideloadsofhope from #GigundaGroup at #prsapdd
#erwwpr
October 20, 2011, 3:27 pm

@pittsburghyates: Craving a #poptart after watching case study on how to customize marketing to consumers #poptartsushiyum
#prsapdd @PRSAPgh
October 20, 2011, 3:28 pm

@joannepuckett: Love this term coined for amateur professionals - amafessionals (bloggers, Etsy, self-publishing). #PRSApdd
October 20, 2011, 3:28 pm

@dferrari: Love term "amafessionals." Talking how internet blurs the line between amateurs & pros (think rise of fashion & food blogs,
Etsy) #PRSApdd
October 20, 2011, 3:29 pm

@EBsays: #PRSApdd #PRSAPgh: vegan options available for lunch, just ask! (spread the word.)
October 20, 2011, 3:29 pm

@DaveBivens: "Prestigious Blogger" - oxymoron? #prsapdd @PRSAPgh
October 20, 2011, 3:29 pm

@StaceyLSimon: Ahem? RT @DaveBivens: #Rivalries I hope the UPMC people here dont discover my stepmom works at Highmark
#PRSApdd
October 20, 2011, 3:30 pm

@PR_Orange: We agree RT @jepotts: I've yet to meet a #PR measurement expert who likes @Klout. No human element says Joanne
from Ketchum #PRSApdd
October 20, 2011, 3:30 pm

@DaveBivens: RT @StaceyLSimon: Ahem? RT @DaveBivens: #Rivalries I hope the UPMC people here dont discover my stepmom works
at Highmark #PRSApdd
October 20, 2011, 3:30 pm

@cnl4: RT @joannepuckett: Love this term coined for amateur professionals - amafessionals (bloggers, Etsy, self-publishing).
#PRSApdd
October 20, 2011, 3:31 pm

@PRSAPgh: Getting hungry? @EBsays says: #PRSApdd #PRSAPgh: vegan options available for lunch, just ask! (spread the word.)
October 20, 2011, 3:31 pm

@wuprssa: "Personal connection and influence rule the day." - Scott Schoessel, Gigunda Group #prsapgh #prsapdd
October 20, 2011, 3:32 pm

@PRSAPgh: RT @wuprssa "Personal connection and influence rule the day." - Scott Schoessel, Gigunda Group #prsapgh #prsapdd

12 of 18 10/20/11 2:16 PM


October 20, 2011, 3:33 pm

@pittsburghyates: RT @wuprssa: "Personal connection and influence rule the day." - Scott Schoessel, Gigunda Group #prsapgh
#prsapdd
October 20, 2011, 3:35 pm

@StaceyLSimon: "The now" matters more than ever before, thanks to social media. #PRSApdd
October 20, 2011, 3:35 pm

@joannepuckett: Sort of scary but not surprising: people search online for info that supports their opinion/belief/what they should
consider. #PRSApdd
October 20, 2011, 3:35 pm

@LaurenOLearyPR: #prsapdd "the Enabled Now"-we're connected in the current moment will evolve to multi-screen viewing & increased
connectivity-Gigunda Group
October 20, 2011, 3:36 pm

@londonluxe: at #PRSApdd today! :) great sessions!
October 20, 2011, 3:46 pm

@WrightRelations: RT @PR_Orange: We agree RT @jepotts: I've yet to meet a #PR measurement expert who likes @Klout. No human
element says Joanne from Ketchum #PRSApdd
October 20, 2011, 3:54 pm

@DaveBivens: Time for Keynote Speaker @CooperMunroe, co-founder of @TheMotherhood. #prsapdd @PRSAPgh
October 20, 2011, 4:03 pm

@shilo_rea: The good is really good at #prsapdd! Love the tomato soup.
October 20, 2011, 4:04 pm

@PRSAPgh: Rounding out the day is our keynote speaker and "coolest mom on the internet" @coopermunroe! #PRSApdd
October 20, 2011, 4:04 pm

@DaveBivens: She started a PR internship in 1987. I was born in 1987. #prsapdd
October 20, 2011, 4:05 pm

@TheGMDGang: Now up - listening to insight from @coopermunroe of the motherhood #PRSApdd
October 20, 2011, 4:06 pm

@pittsburghyates: RT @PRSAPgh: Rounding out the day is our keynote speaker and "coolest mom on the internet" @coopermunroe!
#PRSApdd
October 20, 2011, 4:06 pm

@dferrari: @shilo_rea Agree. Love me some tomato soup #PRSApdd
October 20, 2011, 4:07 pm

13 of 18 10/20/11 2:16 PM


@BrysonWThornton: RT @DaveBivens: Time for Keynote Speaker @CooperMunroe, co-founder of @TheMotherhood. #prsapdd
@PRSAPgh
October 20, 2011, 4:09 pm

@pittsburghyates: Mommy blogger Cooper Munroe: If you don't own your social media message, others will do it for you #prsapdd
keynote @PRSAPgh
October 20, 2011, 4:13 pm

@PRSAPgh: In 2005, before Twitter & Facebook, Hurricane Katrina hit and the mom bloggers took to their blog to start relief. #PRSApdd
October 20, 2011, 4:13 pm

@pittsburghyates: Breakdown of community has led many people to seek engagement online #prsapdd keynote @PRSAPgh
October 20, 2011, 4:16 pm

@StaceyLSimon: Mothers today are sometimes isolated, finding the community they need online. @CooperMonroe @TheMotherhood
#PRSApdd
October 20, 2011, 4:16 pm

@TheGMDGang: #PRSApdd "no one is a passive audience anymore" - @coopermunroe
October 20, 2011, 4:18 pm

@shilo_rea: RT @TheGMDGang: #PRSApdd "no one is a passive audience anymore" - @coopermunroe
October 20, 2011, 4:19 pm

@dferrari: "Many people don't see brands as REAL anymore" - @coopermunroe. Agree. Also I think @1800contacts does a great job of
being real #PRSApdd
October 20, 2011, 4:20 pm

@pittsburghyates: Social media=participation, community, connection, and a word I missed! Anyone? #prsapdd @PRSAPgh
October 20, 2011, 4:21 pm

@StaceyLSimon: Most corporate social media strategies are anti-social. #PRSApdd
October 20, 2011, 4:22 pm

@PRSAPgh: Your social media person needs to know the strategy, messaging and mission...but also have HEART #PRSApdd
October 20, 2011, 4:24 pm

@kkimberl: RT @PRSAPgh: Your social media person needs to know the strategy, messaging and mission...but also have HEART
#PRSApdd
October 20, 2011, 4:26 pm

@kkimberl: RT @StaceyLSimon: Most corporate social media strategies are anti-social. #PRSApdd
October 20, 2011, 4:26 pm

@StaceyLSimon: People just want to be heard. When consumers reach out, corporations need to respond in a meaningful way.
#PRSApdd

14 of 18 10/20/11 2:16 PM


October 20, 2011, 4:26 pm

@wuprssa: "The social media person has a human job, not a tech job." - Cooper Monroe #prsapdd #prsapgh
October 20, 2011, 4:27 pm

@EmmasReallyTall: RT “@PRSAPgh: Your social media person needs to know the strategy, messaging and mission...but also have HEART
#PRSApdd”
October 20, 2011, 4:28 pm

@StaceyLSimon: RT @PRSAPgh: Your social media person needs to know the strategy, messaging and mission...but also have HEART
#PRSApdd
October 20, 2011, 4:28 pm

@StaceyLSimon: RT @wuprssa: "The social media person has a human job, not a tech job." - Cooper Monroe #prsapdd #prsapgh
October 20, 2011, 4:28 pm

@EBsays: consumers are inspired by the people behind the brand. -- @coopermunroe #PRSApdd #PRSAPgh
October 20, 2011, 4:29 pm

@shilo_rea: RT @EBsays: consumers are inspired by the people behind the brand. -- @coopermunroe #PRSApdd #PRSAPgh
October 20, 2011, 4:30 pm

@dferrari: Been hearing this a lot this wk: people like to see other PEOPLE behind a brand's social. @FamousFootwear had their team on
FB tab #PRSApdd
October 20, 2011, 4:32 pm

@dferrari: @EBsays That Blogess case study is reminding me of the food bloggers and Marie Claire #PRSApdd
October 20, 2011, 4:33 pm

@EBsays: be ahead of the game.. then hit the ground running. -- @coopermunroe #PRSApdd
October 20, 2011, 4:35 pm

@StaceyLSimon: Funny PR spam story shared by @CooperMonroe: http://t.co/9SbueXQe #PRSApdd
October 20, 2011, 4:36 pm

@joannepuckett: I just saw a pic of @IlinaP in a presentation by @themotherhood! Small world. #PRSApdd
October 20, 2011, 4:37 pm

@PRSAPgh: RT @StaceyLSimon Funny PR spam story shared by @CooperMonroe: http://t.co/QztbQHaK #PRSApdd
October 20, 2011, 4:37 pm

@dubyamarie: RT @StaceyLSimon: Funny PR spam story shared by @CooperMonroe: http://t.co/9SbueXQe #PRSApdd
October 20, 2011, 4:40 pm

@bayer57: think of a buzz word... then don't even use it #PRSApdd @EBsays

15 of 18 10/20/11 2:16 PM


October 20, 2011, 4:40 pm

@PRSAPgh: Full blog post on "Ragu Hates Dads" http://t.co/uHwwzpH8 by @cc_chapman #PRSApdd
October 20, 2011, 4:41 pm

@dferrari: .@coopermunroe just said something important. Brand's Twitter acct interacted w/ bloggers as did store mgr. Must bridge
on/offline #prsapdd
October 20, 2011, 4:45 pm

@StaceyLSimon: RT @PRSAPgh: Full blog post on "Ragu Hates Dads" http://t.co/uHwwzpH8 by @cc_chapman #PRSApdd
October 20, 2011, 4:45 pm

@pittsburghyates: Social media allows us to connect one-on-one with people #prsapdd keynote @PRSAPgh
October 20, 2011, 4:49 pm

@pmswish: RT @dferrari: .@coopermunroe important: Brand's Twitter acct interacted w/ bloggers as did store mgr. Must bridge
on/offline #prsapdd
October 20, 2011, 4:49 pm

@dferrari: Just spending that extra time researching bloggers really makes all the difference. Can make or break your campaign
#prsapdd
October 20, 2011, 4:49 pm

@DaveBivens: @CooperMunroe is spot on with corporate responsiveness. I remember every time a school or company or celeb
responded to me #prsapdd @PRSAPgh
October 20, 2011, 4:50 pm

@karleahy: RT @PRSAPgh: Your social media person needs to know the strategy, messaging and mission...but also have HEART
#PRSApdd
October 20, 2011, 4:51 pm

@shilo_rea: Similar to trad. media relations RT @dferrari: Just spending that extra time researching bloggers really makes all the
difference. #prsapdd
October 20, 2011, 4:51 pm

@danahanzlik: RT @dferrari: @coopermunroe Brand's Twitter acct interacted w/ bloggers as did store mgr. Must bridge on/offline
#prsapdd
October 20, 2011, 4:51 pm

@nguzan: RT @StaceyLSimon: Funny PR spam story shared by @CooperMonroe: http://t.co/9SbueXQe #PRSApdd
October 20, 2011, 4:52 pm

@DaveBivens: Someone said "mommy nazi." I picture pregnant ladies in jackboots. That can't assist with back support. #prsapdd
@PRSAPgh
October 20, 2011, 4:52 pm

@TheTinyJEWELBox: RT @dferrari: Just spending that extra time researching bloggers really makes all the difference. Can make or break

16 of 18 10/20/11 2:16 PM


your campaign #prsapdd
October 20, 2011, 4:52 pm

@KatieCruger: @PRSAPgh Learned so much today, thanks for the great event! Now sharing with Chatham students #PRSApdd
October 20, 2011, 4:52 pm

@sbasista: enjoying following the #PRSApdd hashtag for learnings from Professional Development Day!
October 20, 2011, 4:54 pm

@DaveBivens: Social media isn't a fad. When people get tired of one thing they move right to the next. AIM to MySpace to Facebook to
Twitter etc #prsapdd
October 20, 2011, 4:56 pm

@PRSAPgh: Thanks for coming! RT @KatieCruger @PRSAPgh Learned so much today, thanks for the great event! Now sharing with
Chatham students #PRSApdd
October 20, 2011, 4:56 pm

@kkimberl: I agree! RT @sbasista: enjoying following the #PRSApdd hashtag for learnings from Professional Development Day!
October 20, 2011, 4:57 pm

@KatieCruger: @joannepuckett Thanks so much for your presentation! Will use it as further fuel to argue AVEs are dead! #PRSApdd
October 20, 2011, 4:57 pm

@StaceyLSimon: Social media users becoming more interested in "content curation" (pointing followers to relevant info) less in personal
details. #PRSApdd
October 20, 2011, 5:00 pm

@dtcanonsburg: RT @sbasista: enjoying following the #PRSApdd hashtag for learnings from Professional Development Day!
October 20, 2011, 5:01 pm

@DaveBivens: So #prsapdd comes to a close. What a great experience. Tons of info and great soup @PRSAPgh
October 20, 2011, 5:02 pm

@PRSAPgh: Thanks to everyone who came out to #prsapdd today! This says it all http://t.co/azcd3QiW
October 20, 2011, 5:13 pm

@nguzan: RT @DaveBivens: So #prsapdd comes to a close. What a great experience. Tons of info and great soup @PRSAPgh
October 20, 2011, 5:23 pm

@pmswish: @CooperMunroe @PRSAPgh excellent keynote on building community to end #PRSApdd #SM
October 20, 2011, 5:28 pm

@pittsburghyates: RT @PRSAPgh: Thanks to everyone who came out to #prsapdd today! This says it all http://t.co/azcd3QiW
October 20, 2011, 5:43 pm

17 of 18 10/20/11 2:16 PM


@pmswish: RT @pittsburghyates: Mommy blogger @CooperMunroe: If you don't own your #SM message, others will do it for you
#prsapdd keynote @PRSAPgh
October 20, 2011, 5:47 pm

@StaceyLSimon: Adorable! RT @prsapgh: Thanks to everyone who came out to #prsapdd today! This says it all http://t.co/Hmu5AS7W
October 20, 2011, 6:08 pm

@StaceyLSimon: Nice meeting you #Switzerland! RT @davebivens: So #prsapdd comes to a close. What a great experience. Tons of
info and great soup @PRSAPgh
October 20, 2011, 6:11 pm

@pittsburghyates: RT @StaceyLSimon: Nice meeting you #Switzerland! RT @davebivens: So #prsapdd comes to a close. What a great
experience. Tons of info and great soup @PRSAPgh
October 20, 2011, 6:14 pm

Sponsored by: Nashville Marketing Consultants Powered by: twitter Copyright 2011 TweetReports Sign up for a free account

18 of 18 10/20/11 2:16 PM

PRSA Pittsburgh Professional Development Day Twitter Transcript: 10/20/11

Recomendados

Recomendados

Más contenido relacionado

Similar a PRSA Pittsburgh Professional Development Day Twitter Transcript: 10/20/11

Similar a PRSA Pittsburgh Professional Development Day Twitter Transcript: 10/20/11 (20)

Más de Deanna Tomaselli

Más de Deanna Tomaselli (16)

Último

Último (20)

PRSA Pittsburgh Professional Development Day Twitter Transcript: 10/20/11