The document discusses the concept of the "Long Tail" which refers to businesses reaching niche markets by selling obscure or less mainstream products. It notes that the Long Tail benefits customers by providing access to niche products not available elsewhere, and benefits businesses by allowing them to grow their market into obscure areas with many small, individual sales that can exceed mainstream sales. It provides examples of companies like Amazon, eBay, Google, iTunes/Rhapsody, and Netflix that have been able to leverage the Long Tail.

1. The Long Tail
Pecha Kucha

2. • Reaching out to the edges of the
market to make sales in previously
ignored or forgotten niche areas
The Long Tail?

3. The Long Tail

4. • To customers: availability of niche
products that wouldn’t be available
elsewhere
• The chance to participate when once
they were ignored or side-lined
• Smaller, less mainstream
products/services able to find a
market
Benefits of the Long Tail

5. • To businesses: growth into areas
where products are niche/obscure
• Lion’s share of the business in these
areas
• One-off sales of obscure products
reaches/exceeds amount of sales of
mainstream titles
Benefits of the Long Tail

6. • Amazon
• eBay
• Google
• iTunes/Rhapsody
• Netflix
Examples of Long Tail
Companies