Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.

Advanced Legal User Group - Social Media & Building Digital Relationships

1.012 visualizaciones

Publicado el

A presentation given by David Gilroy at the Advanced Legal User Group meeting in London on Tuesday 8 July 2014. It covers a range of ideas a about social media and how to build relationships in this digital world that law firms live in.

Publicado en: Empresariales, Tecnología
  • Sé el primero en comentar

  • Sé el primero en recomendar esto

Advanced Legal User Group - Social Media & Building Digital Relationships

  1. 1. Conscious Solutions Building Relationships in a Digital World by David Gilroy
  2. 2. Conscious Solutions Seriously, it’s not that small!
  3. 3. Conscious Solutions We are far from perfect!
  4. 4. Conscious Solutions Seth Godin – Connection Economy • Who trusts you • Who wants to hear from you • Who will collaborate, support & engage with you?
  5. 5. Conscious Solutions Net Promoter Score
  6. 6. Conscious Solutions What do you want? Satisfied or loyal?
  7. 7. Conscious Solutions Social Media Engagement Model Unengaged Highly Engaged Un Targeted Highly Targeted CONNECT BROADCAST CONVERSE SHARING
  8. 8. Conscious Solutions Hell of way to accept an invitation!
  9. 9. Conscious Solutions Possibly seen by 94,047 people
  10. 10. Conscious Solutions Really? I did not want to know! NEVER break Rule No.1 of social media
  11. 11. Conscious Solutions Rule No.2 of social media. It’s a private conversation in public
  12. 12. Conscious Solutions Rule No. 3 The rule of
  13. 13. Conscious Solutions Do.not.reply@ ! What, don’t you want a conversation with me?
  14. 14. Conscious Solutions The worst email format I’ve EVER seen!
  15. 15. Conscious Solutions When a “million” does not mean a million
  16. 16. Conscious Solutions Do you know what I do for a living? chat about your current digital presence
  17. 17. Conscious Solutions No, it doesn’t
  18. 18. Conscious Solutions Do you LIKE and FOLLOW your clients?
  19. 19. Conscious Solutions Are you connected to everyone you should be?
  20. 20. Conscious Solutions Do you want to know what’s going on?
  21. 21. Conscious Solutions Are you paying attention to everyone you can?
  22. 22. Conscious Solutions Survey? What survey?
  23. 23. Conscious Solutions Why don’t you know how I travel?
  24. 24. Conscious Solutions Are you nudging people when you can?
  25. 25. Conscious Solutions Do you use humour to build relationships? Be different, not better!
  26. 26. Conscious Solutions Even law firms can have fun!
  27. 27. Conscious Solutions Can I really run?
  28. 28. Conscious Solutions See, it’s not that hard
  29. 29. Conscious Solutions You don’t know me!!!
  30. 30. Conscious Solutions But I expect you to know who I am! I really do
  31. 31. Conscious Solutions So who’s using your website?
  32. 32. Conscious Solutions One day we’ll meet in person
  33. 33. Conscious Solutions Why don’t you know who I am?
  34. 34. Conscious Solutions Please don’t pretend to “care about me!
  35. 35. Conscious Solutions C’mon, hurry up! It’s the age of instant gratification
  36. 36. Conscious Solutions I am going to complain in different ways now!
  37. 37. Conscious Solutions Don’t insult me please!
  38. 38. Conscious Solutions I do NOT want to talk to you! Get out of my face
  39. 39. Conscious Solutions You have to DEAL with it as quickly as you can!
  40. 40. Conscious Solutions 1. Called & knew my name 2. Was told to email me 3. Did not use my name or email address
  41. 41. Conscious Solutions Very smart, almost perfectly done!
  42. 42. Conscious Solutions And then they go & blow it!
  43. 43. Conscious Solutions Oops!
  44. 44. Conscious Solutions So, which relationship are you going to go and build today?

×