A 45 slide presentation that gives law firms just about everything they need to know about Social Media. Feel free to download and circulate around your firm.

1. Social Media Marketing

2. Win one of two free places at our
“It’s All About Conversion”
workshop in November
What’s the largest
number of followers
I know of for a law
firm?

3. Show of hands

4. What social media to use?
B2B B2C
LinkedIn
Twitter
Facebook
Blogging
YouTube
Pinterest
Google+
Do a lot Do some Do a little

5. Am I bovvered? Lauren is!

6. Social Media Engagement Model
Unengaged Highly
Engaged
Un Targeted
Highly
Targeted
CONNECT
BROADCAST
CONVERSE
SHARING

7. Visibility to 36,879 people!
@Bert_Digby = 1,261 followers
@heleneadby = 593 followers

8. Social Media Marketing
• It’s all about raising your profile
• It takes time and commitment
• Listen -> Talk -> Engage
• It’s not about technology
• Relax: it’s traditional legal marketing
• Word of mouth reputation is the result

9. Social care
1

10. People complain in different ways now!

11. 3

12. Really? I did not want to know!
NEVER break Rule No.1 of social
media

13. The rule
of

14. Outlook Connector

17. Build reputation via signposting

18. What about for recruitment help?

20. LinkedIn advertising
• Company size, Industry, Geography

21. LinkedIn Actions
• Improve your Company profile + add image
• Build your connections
• Firm wide competition (1,766 to 2,661)
• P.S. Connect with me on LinkedIn
• “Nudge” people (endorse/recommend)
• A “button” on your staff profile won’t do it!
• Make some “LinkedIn” time each week
• Join some Groups. Start one?
• Try LinkedIn ads (B2B)

23. Blogging
• Needs to be regular
• Pithy & opinionated, not sanitised
• Share the load
• Do it off the main website (SEO
benefits)
• Ghost writers?
• Lawyers/trainees blogging in their name
• Sector specific blogs?
• Use the content for newsletters & social
media linking

24. Blogging v Barking!

25. Examples

26. Twitter
• What can you say in 140 characters?
• Try and post a tweet once per day
• Don’t post TOO often, you lose followers
• Design a background
• Sector specific Twitter accounts
• Re-tweet to build relationships
• Hootsuite – use to schedule Tweets

27. Do you need to be careful? Yes.

28. Have fun!

29. Twitter clinics

30. It wasn’t me guv!

31. Use your Twitter background

32. Retweet to build relationships

33. Twitter -> Web -> Print

34. Hootsuite – save time!
Conscious can “connect” with 3,466 people on LinkedIn

35. YouTube marketing

36. Does video drive website engagement?

37. You bet!

38. Facebook
• Not just for “the kids”
• “Listen” first, what are others saying
about you?
• Who in your firm has a Facebook profile?
• Engaging with the younger generation for
recruitment

39. “Like” & win!

40. Get a decent Facebook page

41. Competitions

42. Facebook advertising
• Sex
• Age
• Status
• Geography
• Events (Birthday, Moving house)
• Education (Level, establishment)
• Employment
• Interests
• Connections (via Fans)

43. Google+

45. Google Authorship

46. Pinterest

47. http://www.conscious.co.uk/presentations