1. Danube University Krems.
The University for Continuing Education.
the arts of the possible
Florian Windhager & Michael Smuc
Information Visualization in the Field of Politics
39. experts
intrinsic motivation to …
… explore data
… make sense out of it
… and it‘s their job!
intrinsic motivation to ….
… learn something new
… utilitarian motives
… want to get entertained
extrinsic motives:
… social pressures
… avoid boredom
… collaborate
Let`s try some profiling (Sprague & Tory, 2012)
Motivation
NON‐experts
in casual contexts
40. experts
high skills and knowledge
actively hunt for insights
=> clear conclusion necessary
skills and domain knowledge vary
„gather“ insights
also awareness insights are OK
get a feeling for the data
about social life and social situations
reflective insights
profiling c‘t (Pousman et al, 2012; Smuc, Mayr & Risku, 2010)
Skills, knowledge
& insights NON‐experts
in casual contexts
41. iv images
i
topics data
i
A tasksB, C, Dbarriers
usability design methods
infovis methods
context
? ? ?
Some design strategies for casual contexts (Danziger, 2008)
Involve & entertain the user
aesthetic appeal (to some extent)
narration techniques
affective / contextual cues (like Isotypes do)
Use User Centered Design Methods
for early and continual focus on users
Use modern interaction methods
to reduce complexity and provide cognition support