Marketing Plan for Tutti futti (frozen Yogurt Brand)

1. BByy:: DDhhaannaannjjaayy KKuummaarr

2. Content
• Introduction
• Company Overview
• Competitor
• SWOT Analysis
• Challenges
• Strategy
• Recommendation & Implementation
• Conclusion

3. Introduction
Frozen Yogurt
It is known by the trade
names Frogurt and FroY
o. It is some kind of frozen
dessert. Yogurt and
sometimes other dairy
products are its
ingredients. Frozen yogurt
may or may not contain
live and active bacteria
cultures.

4. Introduction
Frozen Yogurt VS Ice
Cream
In comparison to ice cream,
frozen yogurt is slightly to
much more tart, and
because of the use of milk
instead of cream, it has
lower in fat.

5. Introduction
History of Frozen Yogurt
Frozen yogurt was introduced in New
England, north-east USA, in the 1970s as a
soft serve dessert by H. P. Hood under the
name Frogurt. In 1978, Brigham's, a Boston
-based ice cream, candy and sandwich shop
chain, under the direction of their VP of
Marketing & Manufacturing, Jerry Lavely, a
food industry innovator, who later became
known as "The Foodmeister", developed and
introduced the first packaged frozen yogurt
calledHumphreez Yogart. Around this same
time, another packaged frozen yogurt
product, called "Danny" debuted
from Dannon. This variation was a raspberry
yogurt product on a stick and covered with
dark chocolate.

6. Company Background
• NAZA SDN BHD is a Master License Holder for Tutti Frutti Frozen
Yogurt in Malaysia.
• Naza Tutti frutti expanded their production brand in , Singapore ,
Thailand , Cambodia and Brunei as well.
• In April 2012, the number of Tutti frutti has captured 90 overall
Branch in Malaysia.
• Now, Tutti frutti Malaysia has 42 outlets : 33 in the Klang valley , 2 in
Ipoh, 2 in Penang, 1 in Pahang and 3 in Johor.
• They want to expand their industry all over the Malaysia like
Malacca , Sabah, Negeri sembilan and Sarawak.

7. SWOT Analysis Strength Weakness
a) versatility
b) rooms for innovation
c) availability
d) healthy product with low fat
e) lots of flavor
a) low total purchase per customer
b) price
b) it melts quickly
c) taste compared to ice cream
d) lack addictive element: coffee, fat,
e) weak brand recognition
f) low customer retention
Opportunity Threat
a) demand from college, women and health
conscious
b) customer indulge in inexpensive luxury during
gloomy time
c) premium frozen yogurt: creamy, made in house
compared to off the shelve
d) brand partnership: use limited time marketing
campaign in partnership with other lifestyle brand
e) health awareness and related campaign
a) seasonality based on weather
b) Wide variety of competition
e) Large selection of product substitution
f) Potential price war with competitor

8. Competitor
Major Competitor
Side competitor
Substitution competitor

9. CHALLENGES

10. • Frozen yogurt industry in our opinion has reached the maturity
level.
• During the maturity stage full employment is reach, size of the
business stabilizes and sales increase slowly. Tutti Frutti need
to be a leader or leading in the segment frozen yogurt
segment and in the same time need to ensure customers
expand beyond the existing loyalty based.
• Competition becomes intense and pricing strategies are now
competitive or promotional pricing. A lot of advertising is made
to maintain sales growth. Promotion becomes significantly
required and often used in competition

11. BRAND
• Brand is referring to logo, advertisement, service or product. Brand is a promise
between company and its customer. It sums up the past experience goals of good
reputation and the virtue of reputation of their customers.
• Customer experience is brand experience.
• It a promise that is practiced in organization to deliver differentiate service. It is
important to do the right thing and deliver your promise, build long term sustainable
relationship.
• Broad principle that defines brand values and turn into action. It describe the internal
behavior which guide decision at all level.
• Company need to build relationship by engaging individual customers especially in
narrow segments in two-way communications, building long-term relationships by
promoting whichever of the company’s products the customer would value most at
any given time.
• Brand will drive choice and create value (or the perception of value). If the entire
products are same, we normally choose the cheapest. It move customer decision
beyond price by creating perceptive value which lead to higher margin and better
profit.

12. Product

13. Product
• Sales continue to increase but at a decreasing rate and the
marketplace are approaching saturation with lots of competitors
offering similar product.
• Prices and profits begin to fall.
• Younger generation is significant portion of the client of Tutti Frutti. It
is a challege to retaianing younger generation as repeat buyers.
They are all about finding their individual identities and brands that
make consumer feels empowered and celebrated will gain their
loyalty

14. PRICING

15. PRICING
• Instead of asking "how can we realize higher price despite intense
competition?",
• Ask "how can we create additional customer value and increase
customer willingness to pay, despite intense competition?"

16. STRATEGY

17. STRATEGY
• Demand should be created rather than fought over.
• The innovation (in product, service, or delivery) must raise and
create value for the market, while simultaneously reducing or
eliminating features or services that are less valued by the current
or future market.
• By applying the four actions framework of eliminate, reduce, raise
and create, one is able to reconstruct an existing industry offering to
pursue differentiation (raise and create new key factors of
unprecedented value) while lowering costs (reduce and eliminate
key factors that are overdesigned or causing buyers to refuse your
offering).
• The aim of this strategy is to maximize sale; where we will focus on
brand, product, place, pricing, promotion and advertisement.

19. • Great Customer Experiences are differentiated
by focusing on stimulating planned emotions.
• What is the emotion you are trying to evoke in
your customers?
• People buy emotionally and then justify with
logic
• Providing your customers with these types of
compelling experiences results in increased
customer loyalty and superior long-term
business results.

20. There are two types of Tutti Frutti product types which are tart and creamy. Tutti Frutti hhaass 2299 ttyyppeess ooff ttaarrtt
ffllaavvoouurrss,, 3311 ttyyppeess ooff ccrreeaammyy ffllaavvoouurrss aanndd 88 ttyyppeess ooff ssooyy ffllaavvoouurrss..
TTuuttttii FFrruuttttii hhaass vvaarriioouuss ttyyppeess ooff yyoogguurrtt ffllaavvoouurrss.. TTuuttttii FFrruuttttii sshhoouulldd ccoonnttiinnuuee tthhiiss eexxiissttiinngg ssttrraatteeggyy tthhaatt eennaabblleess
ttoo ccoonnssuummeerr ttoo ppiicckk tthhee ffllaavvoorr bbaasseedd oonn tthheeiirr pprreeffeerreenncceess..
NNeeww pprroodduucctt
 AAss tthhee MMaarrkkeettiinngg MMiixx 44 PPrriinncciippllee ssaayyss;; AA
pprroodduucctt iiss sseeeenn aass aann iitteemm tthhaatt ssaattiissffiieess wwhhaatt aa
ccoonnssuummeerr nneeeeddss oorr wwaannttss..
 HHeennccee wwee wwoouulldd lliikkee ttoo ssuuggggeesstt TTuuttttii FFrruuttttii ttoo
vveennttuurree iinnttoo nneeww pprroodduucctt wwhhiicchh iiss yyoogguurrtt
ccuuppccaakkeess..
 CCuuppccaakkeess aarree iinn hhoott ttrreenndd nnoowwaaddaayyss.. MMaannyy
ppeeooppllee pprreeffeerr ccuuppccaakkeess oovveerr aa nnoorrmmaall ccaakkee..
HHeennccee tthhiiss wwoouulldd bbee aa ggoooodd ttiimmee ffoorr TTuuttttii FFrruuttttii
ttoo ssttaarrtt mmaakkiinngg FFrroozzeenn YYoogguurrtt CCuuppccaakkeess..

21. TTooppppiinnggss
 TTuuttttii FFrruuttttii ooffffeerrss aarroouunndd 4433 ttyyppeess ooff ttooppppiinngg
wwhhiicchh iinncclluuddeess mmiixx jjeellllyy,, ccooccoo bbaallllss,, ppeeaacchh,,
mmaarrsshhmmaallllooww,, cchhooccoollaattee cchhiipp,, ccooookkiieess,, cchhooccoollaattee
mmiillkk,, ccoorrnnffllaakkeess,, ddrraaggoonn ffrruuiitt,, kkiiwwii aanndd mmaannyy
mmoorree..
 TTuuttttii FFrruuttttii sshhoouulldd eexxpplloorree aanndd ccoommee uupp wwiitthh
mmoorree ttooppppiinnggss ffoorr ccoonnssuummeerrss’’ cchhooiiccee.. WWee aarree
llooookkiinngg aatt eexxppaannddiinngg tthhee ccuurrrreenntt ttaarrggeett mmaarrkkeett
ttoo ccaatteerr aaggee ggrroouupp 2255--3355..
 BByy ccoommiinngg uupp wwiitthh nneeww ttooppppiinngg ffllaavvoouurrss tthhaatt
aaggee ggrroouupp 2255--3355 ccoonnssuummeerrss wwoouulldd pprreeffeerr,, TTuuttttii
FFrruuttttii ccoouulldd aattttrraacctt mmoorree ppeeooppllee aatt tthhee ssaammee
ttiimmee tthhiiss ccrreeaatteess vvaalluuee ffoorr lloonngg tteerrmm
ssuussttaaiinnaabbiilliittyy..
SSuuggggeessttiioonn ooff ttooppppiinnggss ffoorr aaggee ggrroouupp 2255 –– 3355
wwoouulldd bbee aass lliisstteedd bbeellooww::
ii.. FFrreesshh bblluueebbeerrrriieess
iiii.. TTooaasstteedd ccooccoonnuutt
iiiiii.. GGrraannoollaa
iivv.. PPeeppppeerrmmiinntt
vv.. GGrreeeenn tteeaa
vvii.. CCooffffeeee
vviiii.. NNaacchhooss
vviiiiii.. SSuunnfflloowweerr sseeeeddss
SSuuggggeessttiioonnss ooff ttooppppiinnggss aallll aaggee ggrroouuppss wwoouulldd bbee
aass lliisstteedd bbeellooww::
ii.. KKiitt--KKaatt
iiii.. HHoonneeyy ssttaarrss
iiiiii.. PPeeaannuutt bbuutttteerr
iivv.. BBrroowwnniieess
vv.. HHoonneeyy
vvii.. CChheeeessee sspprriinnkklleess
vviiii.. CChheeeesseeccaakkee ppiieecceess
vviiiiii.. MMaannddaarriinn oorraannggeess
iixx.. HHoorrlliicckkss ttaabblleettss

22. Health ffooccuusseedd pprroodduucctt
 SSuuggaarr ffrreeee ooppttiioonn
 AA ssttuuddyy ddoonnee bbyy tthhee MMiinniissttrryy ooff HHeeaalltthh llaasstt
yyeeaarr rreevveeaalleedd tthhaatt oonnee oouutt ooff ffiivvee ppeeooppllee aabboovvee
tthhee aaggee ooff 3300 ssuuffffeerr ffrroomm ddiiaabbeetteess.. MMaallaayyssiiaa hhaass
tthhee hhiigghheesstt rraattee ooff ddiiaabbeetteess iinn tthhee rreeggiioonn.. BByy
22002200,, iitt iiss pprreeddiicctteedd tthhaatt tthheerree wwiillll bbee 44..55 mmiilllliioonn
ddiiaabbeettiiccss iinn MMaallaayyssiiaa aabboovvee tthhee aaggee ooff 1188..
 TTuuttttii FFrruuttttii ccaann ccoommee uupp wwiitthh aa ssppeecciiaall aarreeaa ffoorr
oorrggaanniiccaallllyy pprroodduucceedd yyoogguurrtt iinn aallll ffllaavvoouurrss aanndd
oorrggaanniicc ffrruuiitt aanndd ootthheerr ttooppppiinnggss..
TThhiiss wwoouulldd iinnccrreeaassee tthhee ccoonnssuummiinngg rraattee iinn
cchhiillddrreenn.. PPaarreennttss nnoowwaaddaayyss ggiivvee iimmppoorrttaannccee ttoo
tthheeiirr kkiiddss’’ hheeaalltthh.. BByy ccoommiinngg wwiitthh tthhiiss,, tthhee wwiillll bbee
iinnccrreeaassee ssaalleess aammoonngg tthhee kkiiddss aaggee ggrroouupp..
VVoolluummee aanndd ssiizzee
 TTuuttttii FFrruuttttii sshhoouulldd ccoonnssiiddeerr iinnccrreeaassiinngg tthhee ssiizzee
ooff sseerrvviinngg ssppoooonn ffoorr tthhee eeaassee ooff ccoonnssuummeerrss..
 IItt wwoouulldd bbee ggoooodd iiff TTuuttttii FFrruuttttii ccoouulldd ccoommee uupp
wwiitthh llaarrggee ppoott ffoorr ffaammiilliieess.. WWee hhaavvee ffaammiillyy
ppaacckkaaggee iinn mmoosstt ooff tthhee ffaasstt ffoooodd..
 BByy ccoommiinngg uupp wwiitthh aa llaarrggee ppoott,, ffaammiilliieess wwoouulldd
ccoonnssiiddeerr bbuuyyiinngg iinn llaarrggee qquuaannttiittyy eessppeecciiaallllyy ffoorr
ffaammiillyy ggaatthheerriinnggss..

23. BBaasseedd oonn oouurr ssuurrvveeyy::
4455%% lliikkee ttoo eeaatt ffrroozzeenn
yyoogguurrtt wwiitthh wwaaffffllee
3300%% lliikkee ttoo eeaatt ffrroozzeenn
yyoogguurrtt wwiitthh ccaakkeess
3300%% lliikkee ttoo eeaatt ffrroozzeenn
yyoogguurrtt wwiitthh ssccoonneess
4400%% lliikkee ttoo eeaatt ffrroozzeenn
yyoogguurrtt wwiitthh ssmmooootthhiieess

24. Your rival’s product….

25.  Tutti Frutti has around 114400 oouuttlleettss aaccrroossss
MMaallaayyssiiaa.. IItt hhaass eexxppaannddeedd iittss bbuussiinneessss iinn KKllaanngg
VVaalllleeyy,, NNoorrtthheerrnn,, SSoouutthheerrnn,, EEaasstt CCooaasstt aanndd EEaasstt
MMaallaayyssiiaa..
 BBaasseedd oonn oouurr ssuurrvveeyy,, TTuuttttii FFrruuttttii sshhoouulldd
eexxppaanndd tthheeiirr oouuttlleettss iinn ffeeww mmoorree ppllaacceess.. WWee
hhaavvee ppiicckkeedd aa ppllaaccee wwhheerree iitt wwoouulldd ggeenneerraattee
ggoooodd ssaalleess aanndd pprrooffiitt ffoorr TTuuttttii FFrruuttttii iiff iitt ooppeennss
tthhee oouuttlleett iinn JJeellaappaanngg,, PPeerraakk..
 JJeellaappaanngg iiss aa ttoowwnn iinn KKiinnttaa ddiissttrriicctt,, PPeerraakk,,
MMaallaayyssiiaa.. IItt iiss aa nnoorrtthheerrnn ssuubbuurrbb ooff IIppoohh,, tthhee
ssttaattee ccaappiittaall.. IItt iiss aallssoo tthhee ssiittee ooff tthhee iinnffaammoouuss
JJeellaappaanngg ttoollll ppllaazzaa ooff tthhee NNoorrtthh--SSoouutthh
EExxpprreesssswwaayy..
 WWee hhaavvee cchhoosseenn tthhiiss ppllaaccee aass iitt iiss ddeevveellooppiinngg
ttrreemmeennddoouussllyy aanndd iitt’’ss aa mmoonneeyy--ssppiinnnneerr ffoorr TTuuttttii
FFrruuttttii.. BBaasseedd oonn oouurr ssuurrvveeyy,, tthhee bbiiggggeesstt MMYYDDIINN
wwhhoolleessaallee hhyyppeerrmmaarrkkeett wwaass nneewwllyy ooppeenneedd iinn
JJeellaappaanngg.. AAss ppeerr oouurr ssuurrvveeyy 5555%% ooff ppeeooppllee wwoouulldd
pprreeffeerr iiff TTuuttttii FFrruuttttii iiss iinn aa sshhooppppiinngg mmaallll.. HHeennccee,,
MMYYDDIINN iinn JJeellaappaanngg wwoouulldd bbee aa bbiizzaarrrree cchhooiiccee..
 TToowwnnsshhiipp wwiitthh wwoorrkkiinngg,, sshhooppppiinngg,,
rreeccrreeaattiioonnaall ffaacciilliittiieess,, aa cceennttrree ooff aaddmmiinniissttrraattiioonn,,
ccoommmmeerrcciiaall,, ccoorrppoorraattee,, ttoouurriissmm aaccttiivviittiieess aanndd
qquuaalliittyy lliivviinngg ssuuppppoorrtteedd bbyy iinntteeggrraatteedd IICCTT..
 PPooppuullaattiioonn ssuurrrroouunnddiinngg BBMMRR iiss mmoorree tthhaann
110000,,000000 ppeeooppllee..
 EExxiissttiinngg ggoovveerrnnmmeenntt iinnssttiittuuttiioonnss bbeeiinngg llooccaatteedd
aatt BBMMRR ssuucchh aass::
 KKeemmeenntteerriiaann HHaall EEhhwwaall DDaallaamm NNeeggeerrii
((KKHHEEDDNN))
 JJaabbaattaann AAuuddiitt NNeeggeerrii PPeerraakk
 JJaabbaattaann PPeerrhhuuttaannaann NNeeggeerrii PPeerraakk
 FFuuttuurree pprroojjeeccttss aarree::
 SSuurruuhhaannjjaayyaa PPeenncceeggaahh RRaassuuaahh
MMaallaayyssiiaa ((SSPPRRMM))
 BBOOMMBBAA
 MMAARRAA
 CCoommpplleexx YYaayyaassaann PPeerraakk
 JJaabbaattaann AArrkkiibb
 JJaabbaattaann KKeettuuaa PPeennggaarraahh TTaannaahh &&
GGaalliiaann ((JJKKPPTTGG))

27.  Important aspect for Tutti Frutti because
it is very much relates to product
positioning.
 Differentiated Pricing Strategy : Allows to
adjust pricing based on various situations
or circumstances. Price variations:
- Discounts for a particular age group of
people (student vs income earner) to
coupons or rebates for a purchase.
- Allows to determine if this strategy is a
possibility to gain market
competitiveness. Tutti frutti can leverage
on unique selling proposition and sell the
product at a higher price since the target
market (income earner) is not “price-sensitive”.
 Tutti Frutti’s pricing strategy should
focus on quality in which consumer to
label the product as “product-quality”.
- Reflect its special trait and satisfy
the consumers in return for value
of money consumer are paying.
 Allowing consumer to choose their own
price is an innovation & perfect price
strategy. Tutti Frutti should continue
this existing strategy that enables to
charge price based on quantity
preferred by consumer.

28. Your rival’s pricing….

29. • T-shirts are one of best way ttoo pprroommoottee bbuussiinneessss..
• BBaasseedd oonn rreesseeaarrcchh,, ccoolloorr hhaass aa ppoowweerrffuull eeffffeecctt,, wwiitthhoouutt eevveenn ssaayyiinngg aa
wwoorrdd,, aann uunnddeerrssttaannddiinngg ooff mmeeaanniinnggss ooff ccoolloorr ggiivveess vvaalluuaabbllee iinnssiigghhtt
aanndd aabbllee ggeett tthhee bbeesstt mmaarrkkeettiinngg aanndd pprroommoottiioonnaall rreessppoonnssee..
• RReedd wwhhiicchh ggiivveess ppoossiittiivvee mmeeaanniinnggss ssuucchh aass aaccttiioonn,, ppaassssiioonn,, ppoowweerr aanndd
eenneerrggyy,, BBllaacckk rreepprreesseenntt eelleeggaannccee && qquuaalliittyy.. WWhhiittee rreepprreesseenntt nneeww
bbeeggiinnnniinnggss,, eeffffiicciieennccyy,, eeqquuaalliittyy aanndd ffaaiirrnneessss..
T-Shirts to
T-Shirts to
Promote Tutti Frutti
Promote Tutti Frutti

30.  Increase sponsorships of major national events such as sporting
events to increase its public profile and continue to take part in
Corporate Social Responsibility (CSR) events.
 By sponsoring events, it will enhance Tutti Frutti’s corporate image.
 Good way for private business entity to give back to society.
 Enhance website to not just include information about product &
features but also to be used for interactive marketing and facilitate
2-way communications with customers.
 For the examples, the website can include link to social media,
interactive chatting service and alert customers via emails, SMSs and
even Twitter.
 Tutti Frutti had make the right decision in employing Website and
it’s time for the company to re-vamps its website.
 Link within website plays important part in making remarkable
consumer online experiences.
 Based on our checks on the current website, strategic development
of relevant and suitable link is needed.
 For example links & use of colour font within the site is not very
clear.
Event Marketing &
Event Marketing &
Sponsorship
Sponsorship
Social Media : Interactive
Marketing via Email, SMS,
Social Media : Interactive
Marketing via Email, SMS,
Facebook alerts
Facebook alerts
Optimisations &
Standardization of
Optimisations &
Standardization of
Web Site
Web Site

31.  Affiliate networks or partners who can assist in helping with the branding by
established affliction with various Government agencies, banks, private organization
and education institutions.
 Ensure greater knowledge share and best practise among companies.
 Good networking & partnership, will allow in building excellent client relationship.
 Customer loyalty is essential which can give customers motivation to make frequent
visit.
 For example, adding games/ quizzes to Tutti Frutti frozen yogurt business by having
customers try the most flavor combinations or have a flavor suggestion contest.
 Customer referrals are a highly valuable marketing tool. For example, friend is
recommending a product to another friend
 Tutti Frutti should offer special rates for student via schools groups, individual
groups who are studying in various higher education intuitions. For example, host
“happy hour” with discounted frozen yogurts or free yogurt for student with every
purchase.
Established
Affiliation
Established
Affiliation
Customer
Loyalty
Customer
Loyalty
Special rates for
Special rates for
University
student
University
student

32. • In line with Tutti Frutti’s vision and mission, the company should emphasis on marketing plan
to further promote and strengthen its brand in the mind of customer in the market. As we
have outlined & recommended, in today's highly competitive environment, T Tutti Frutti has
to strategically reflect the best fit marketing strategies in order to retain competitive
advantages in the rapidly changing business environment.
• Tutti Frutti should consider adding a new product which is the Frozen Yogurt cupcakes as the
current trend is there plus the increase in cupcakes demand is very high in Malaysia.
• Tutti Frutti to sustain it should explore and come up with more toppings which are preferable
by Malaysians especially venturing into organic yogurts flavours and organic fruit toppings to
encourage parents to introduce Tutti Frutti to their kids.
• Though Tutti Frutti has around 140 outlets across Malaysia, we propose a good place for
Tutti Frutti to open their outlet, which is Bandar Meru Raya in Jelapang which is booming.
• The implementation of the marketing plan needs everyone’s cooperation & participation
from Tutti Frutti management to staffs. This in return helps Tutti Frutti’s to further promote
its brand and strengthening its position in the market.
• We believe the Marketing Plan that we have developed for Tutti Frutti, could further expand
and enable it to build its business by continuing to broaden its customer service. The
marketing plan should always be referred as guidance by Tutti Frutti throughout the period
of the plan.

33. Marketing Strategy
• Product consistency: In my opinion they should focus on their premium
product, Rather than introducing too many variety of topping, they should
focus on their highest selling premium product. They should improve the
quality and presentation of their high selling product.
• Email Marketing :The can use email marketing. They need to increase
their communication between their exiting and loyal customers. They can
develop an email, direct mail, and text messaging subscriber base. They
can introduce competition with attractive prize through social media and
Email marketing.
• Customer Experience: Tutti Frutti offers good customer experience. But
the can improve the outlook of their store. Customers always look for great
ambience and good customer service. Tutti Frutti store look dull with their
white colour ambience. In my opinion, they should use more bright colour
like red and black. They can also introduce some quality music in their store

34. Marketing Strategy
• Viral Marketing: Word of mouth is best way to reach new
customers. Tutti frutti can focus on viral marketing. They can invite
local celebrities (Movie start, sports star or other famous
personality) to their store. Attachment with celebrities or famous
personality will attract new customers
• Introducing Drive- through service: Drive- through service
provide a very good option to customers who are busy. Drive-through
service for frozen yogurt is already famous in USA. Many
frozen yogurt company are using Drive- through. Tutti frutti can
introduce Drive-through service to their restaurant which near to big
supermarket. This can attract new customers to this new approach.
This will also create more awareness about Tutti frutti brand among
new customers

35. Conclusion
• Emphasis on marketing plan to further
promote and strengthen its brand in the
mind of customer in the market
• The implementation of the marketing plan
needs everyone’s cooperation &
participation from Tutti Frutti management
to staffs.

36. References
• http://behalal.org/home/pakistan-us-frozen-
yogurt-company-to-open-100-tutti-frutti-
outlets-by-the-end-of-2013/
• http://www.tuttifruttimalaysia.com.my/
• http://en.wikipedia.org/wiki/Tutti_Frutti_Fro
zen_Yogurt
• http://thestar.com.my/metro/story.asp?
file=/2012/4/18/metrobiz/11111991&sec=
metrobiz

37. Q & A