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Creating AKick-A#!Culture        Dharmesh Shah,        Founder/CTO                         v3
Hi, I’m@dharmesh
All-in-one marketing software
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culture:Set of shared beliefs,values and practices.
Now, anobservation…
Most startupsdon’t think muchabout culture.
WE’RE PUTTINGA DENTIN THE UNIVERSE.THAT’S OUR F#!@ING CULTURE!
Culture?.Relax. I gotthis… We have beer and ping-pong
Create a culture?Sounds fishy.Culture shouldjust happen.
WHY SHOULDYOU SPENDCALORIES ONCULTURE?
You may not be ableto craft culture.But, you can kill itthrough neglect.
2nd   Law ofThermodynamics:Left alone,most thingsdegrade tocrap.
conventionoverconfiguration
“Startups are aboutpeople whobuild sh#t.”- @sgblank (earlier today)
Culture is aboutgetting andengagingamazing people.
product:marketing        ::culture:recruiting
product is to marketing           asculture is to recruiting
The effective interestrate on culture debt isusually higher thantechnology debt.
Cultural debt is rarely“forgiven”You’re going to haveto pay it.
Questions for your culture deck:1.What are we doing?2.Why are we doing it?3.What do we believe?4.Who do we want joining us...
Don’t create theculture you think youshould have.Create the one youwant to have.
Whether you planit or not, you will  have a culture.And, it determines  your destiny.
Why notcreate aculture youlove?
tweet me:  @dharmeshSlides and notes:CultureCode.com
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Gross MRRDec-06Feb-07Apr-07Jun-07Aug-07Oct-07Dec-07Feb-08Apr-08Jun-08Aug-08Oct-08Dec-08Feb-09Apr-09Jun-09Aug-09Oct-09Dec-09Feb-10Apr-10Jun-10Aug-10Oct-10Dec-10Feb-11Apr-11Jun-11Aug-11Oct-11Dec-11Feb-12Apr-12Jun-12 Monthly Revenue RecurringAug-12Oct-12Dec-12 Culture Code: Creating a Company You Love

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