Creating AKick-A#!Culture Dharmesh Shah, Founder/CTO
v3

Hi, I’m@dharmesh

All-in-one marketing software

Gross MRRDec-06Feb-07Apr-07Jun-07Aug-07Oct-07Dec-07Feb-08Apr-08Jun-08Aug-08Oct-08Dec-08Feb-09Apr-09Jun-09Aug-09Oct-09Dec-09Feb-10Apr-10Jun-10Aug-10Oct-10Dec-10Feb-11Apr-11Jun-11Aug-11Oct-11Dec-11Feb-12Apr-12Jun-12 Monthly Revenue RecurringAug-12Oct-12Dec-12
- 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000

Gross MRRDec-06Feb-07Apr-07Jun-07Aug-07Oct-07Dec-07Feb-08Apr-08Jun-08Aug-08Oct-08Dec-08Feb-09Apr-09Jun-09Aug-09Oct-09Dec-09Feb-10Apr-10Jun-10Aug-10Oct-10Dec-10Feb-11Apr-11Jun-11Aug-11Oct-11Dec-11Feb-12Apr-12Jun-12 Monthly Revenue RecurringAug-12Oct-12Dec-12
- 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000

culture:Set of shared beliefs,values and
practices.

Now, anobservation…

Most startupsdon’t think muchabout culture.

WE’RE PUTTINGA DENTIN THE UNIVERSE.THAT’S
OUR F#!@ING CULTURE!

Culture?.Relax. I gotthis… We have
beer and ping-pong

Create a culture?Sounds fishy.Culture shouldjust
happen.

WHY SHOULDYOU SPENDCALORIES ONCULTURE?

You may not be ableto
craft culture.But, you can kill itthrough neglect.

2nd Law ofThermodynamics:Left alone,most thingsdegrade
tocrap.

conventionoverconfiguration

“Startups are aboutpeople whobuild sh#t.”-
@sgblank (earlier today)

Culture is aboutgetting andengagingamazing people.

product:marketing ::culture:recruiting

product is to marketing asculture
is to recruiting

The effective interestrate on culture
debt isusually higher thantechnology debt.

Cultural debt is rarely“forgiven”You’re going
to haveto pay it.

Questions for your culture deck:1.What
are we doing?2.Why are we doing it?3.What do we believe?4.Who do we want joining us?5.How do we get them?6.What does success look like?

Don’t create theculture you think
youshould have.Create the one youwant to have.

Whether you planit or not,
you will have a culture.And, it determines your destiny.

Why notcreate aculture youlove?

tweet me: @dharmeshSlides and notes:CultureCode.com