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TOOTHPASTE

PRESENTATION ON COLGATE TOOTHPASTE

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TOOTHPASTE

  1. 1. OPINION OF CUSTOMER ABOUT THE PRODUCT COLGATE TOOTHPASTE PRESENTED BY, Dharmesh Vaibhav
  2. 2. COMPANY PROFILE Colgate is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Colgate toothpaste was first sold by the company in 1873, sixteen years after the death of its founder, William Colgate. Colgate was first toothpaste in a collapsible tube, introduce in 1896 in New York when it has previously been sold in glass jar since 1873. It is also widely accepted well both in rural and urban areas of INDIA and as well as in whole Asia…
  3. 3. RESEARCH METHODOLOGY ONLINE SURVEY(40) QUESTIONNAIRE DOOR TO DOOR(10) Predetermined question for all respondents that survey as a primary research instrument in survey research
  4. 4. Primary Objective  To study the consumer satisfaction towards Colgate toothpaste.  To know how many of consumer to know the content and use the Colgate tooth paste.  To know which thing in Colgate to attract the consumer.  To know how many of them to know the main ingredient.
  5. 5. Secondary Objective  To obtain information regarding the consumer preference towards various flavors offered by Colgate toothpaste.  To know the views of the user with the performance of Colgate toothpaste.  To give suitable suggestions to enrich the consumer preference of the Colgate toothpaste
  6. 6. LIMITATION OF THE STUDY The sample size is only 50. The period of study is limited There is no comparative study made. Under the study inexperienced people excluded.(majority are of student).
  7. 7. PERCENTAGE ANALYSIS GENDER: GENDER NO. OF RESPONDENT PERCENTAGE MALE 41 82 FEMALE 09 18 TOTAL 50 100 INTERPRETATION MALE, 41, 82% FEMALE, 9, 18% RESPONDENT MALE FEMALE
  8. 8. OCCUPATION OCCUPATION NO. OF RESPONDENT PERCENTAGE ANALYSIS STUDENT 35 70 POLICE 01 02 BUSINESS MAN 03 06 EMPLOYEE 07 14 OPERATOR 02 04 GOVT. EMP. 02 04 TOTAL 50 100 INTERPRETATION OPERATOR, 2 GOVT.EMP., 2 RESPONDENT STUDENT, 35 EMPLOYEE, 7 BUSINESS MAN, 3 POLICE, 1 STUDENT POLICE BUSINESS MAN EMPLOYEE OPERATOR GOVT.EMP.
  9. 9. LONG USING COLGATE BRAND LONG USING COLGATE NO. OF RESPONDENT PERCENTAGE ANALYSIS 1-2Y 6 12 3-4y 06 12 4-5y 07 14 5 & above 31 62 TOTAL 50 100 INTERPRETATION 1-2y, 6, 12% 3-4y, 6, 12% 4-5y, 7, 14% 5 & ABOVE, 31, 62% RESPONDENT 1-2y 3-4y 4-5y 5 & ABOVE
  10. 10. ATTRACT TO BUY PRODUCT ATTRACK YOU TO BUY NO. OF RESPONDENT PERCENTAGE ANALYSIS PACKAGING 05 10 FLAVOUR 06 12 DOCTOR ADVICE 11 22 QUALITY 28 56 TOTAL 30 100 INTERPRETATION PACKAGING, 5, 10% FLAVOUR, 6, 12% DOCTOR AD., 11, 22% QUALITY, 28, 56% RESPONDENT PACKAGING FLAVOUR DOCTOR AD. QUALITY
  11. 11. FROM WERE YOU BUY THE PRODUCT SOURCES NO. OF RESPONDENT PERCENTAGE ANALYSIS ONLINE 01 02 KIRANASTORE 36 72 SUPERMARKET 10 20 OTHER 03 06 TOTAL 50 100 INTERPRETATION OTHER, 6%, 6% RESPONDENT ONLINE, 2%, 2% KIRANASTORE, 72%, 72% SUPERMARKET, 20%, 20% ONLINE KIRANASTORE SUPERMARKET OTHER
  12. 12. ADVICE TO BUY PARTICULAR PRODUCT ADVICE TO BUY NO. OF RESPONDENT PERCENTAGE ANALYSIS DOCTOR 07 14 FRIENDS 11 22 FAMILY 28 56 OTHER 04 8 TOTAL 50 100 INTERPRETATION RESPONDENT DOCTOR, 7, 14% FRIENDS, 11, 22% OTHER, 4, 8% FAMILY, 28, 56% DOCTOR FRIENDS FAMILY OTHER
  13. 13. MONEY SPEND MONEY SPEND ( RS.) NO. OF RESPONDENT PERCENTAGE ANALYSIS 0-30 11 22 31-60 21 42 61-90 08 16 91-120 06 12 121 ABOVE 04 08 TOTAL 50 100 INTERPRETATION 121 ABOVE, 4, 8% RESPONDENCE 0-30, 11, 22% 31-60, 21, 42% 91-120, 6, 12% 61-90, 8, 16% 0-30 31-60 61-90 91-120 121 ABOVE
  14. 14. HOW DO YOU OFTEN PURCHASE COLGATE PASTE OFFEN PURCHASE PASTE NO. OF RESPONDENT PERCENTAGE ANALYSIS ALWAYS 32 64 USUALLY 11 22 OCCASIONALLY 02 04 RARELY 05 10 TOTAL 50 100 INTERPRETATION RESPONDENT ALWAYS 32 64% OCCASIONALLY 2 4% USUALLY 11 22% RARELY 5 10% ALWAYS USUALLY OCCASIONALLY RARELY
  15. 15. REASON FOF SWITCHING TO OTHER BRAND REASON FOR CHANGING NO. OF RESPONDENT PERCENTAGE ANALYSIS PRICE RISE 08 16 SCHEME OFFERED 18 36 SUGGESTION BY OTHER 11 22 QUALITY 05 10 OTHER 08 16 TOTAL 50 100 INTERPRETATION PRICE RISE 8 16% SCHEM E OFFERE QUALITY 5 10% SUGGESTION BY OTHER 11 22% OTHER 8 16% RESPONDENT PRICE RISE SCHEME OFFERED SUGGESTION BY OTHER QUALITY OTHER
  16. 16. PERCEPTION ABOUT COLGATE PASTE PERCEPTION NO. OF RESPONDENT PERCENTAGE ANALYSIS MICRO WHITENESS 12 24 ACTIVE CLEAN 16 32 STRONGERTEETH 13 26 VARIETY OF INGREDIENTS 08 16 OTHER 01 02 TOTAL 50 100 INTERPRETATION 1, 12, 24% RESPONDENT 2, 16, 32% 4, 8, 16% 3, 13, 26% 5, 1, 2% 1 2 3 4 5
  17. 17. SATISFACTION SATISFACTION NO. OF RESPONDENT PERCENTAGE ANALYSIS YES 45 90 NO 05 10 TOTAL 50 100 INTERPRETATION YES, 45, 90% RESPONDENT NO, 5, 10% YES NO
  18. 18. CONCLUSION As per my survey I find that, all customer are satisfied with the Colgate brand. Price doesn't matter in buying behavior of product. Quality and Variety matter in buying behavior.

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  • AnkitKeshav

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    Aug. 31, 2019

PRESENTATION ON COLGATE TOOTHPASTE

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