Digital Marketing Workshop Description: "Marketing is changing. Traditional approaches that have worked for decades, or even centuries, are being swept away. In their place are a confusing mix of new, digital methods of building your brand, reaching out to customers and adding value”. This workshop is designed to cut through the clutter and hype of digital marketing and provide a clear overview of this brave new world. Over two, highly interactive and practical days, the workshop will give you a solid grounding in the main Digital Marketing approaches including: Search Engine Marketing, Social Media, Email Marketing, Affiliate Marketing and how to use Analytics to increase the number of Conversions on Firm’s/ Organization’s website to whom you were working for. You will discover how to harness the incredible power of digital technologies in order to grow your business and to get your message across. Designed for those with little or no experience, this course will also be of value to those who have already started and who are looking for tips and suggestions on how to improve their Digital Marketing Personally as well as professionally.

1. Marketing your website through
Affiliates
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2. What you will learn?
What Is Affiliate Marketing?
How Affiliate marketing works?
Advantages and Disadvantages of AM
What are affiliate Networks?
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3. What Is Affiliate Marketing
A way for a company to sell its products by signing up individuals
or companies ("affiliates") who market the company's products
for a commission
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4. How Affiliate Marketing Works
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5. Cont..
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6. Cont..
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7. Cont..
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8. Cont..
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9. Cont..
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10. Advantages & Disadvantages
 Online merchants get free ad space and will only pay for proven
results (pay per sale, pay per click, pay per lead)
Merchants can gain more customers without spending valuable time in
searching for them
It does not require a sizeable investment on the part of the affiliate
Disadvantage
False advertising on the affiliate’s website can destroy a merchant’s
reputation
Merchants can suffer from commission costs
Affiliates risk not getting paid.
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11. What are Affiliate Networks?
An affiliate network acts as an intermediary between publishers and
merchant affiliate programs
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12. List of Affiliate Networks
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13. Criteria to choose Affiliate Networks
 The services and support provided to the merchant
 Zero tolerance on Fraud
 The types of programs they specialize in (i.e. Pay Per Lead, Pay Per
Sale, Co-Registration).
 Know there Affiliate Recruitment process
 Number of active affiliates
 Specific industries a network focuses on or has success in
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14. Question?
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