While #digital change can happen at any level in the organization, the only way a large traditional enterprise can make sustained and predictable transition to the digital future is by engaging in targeted yet surprisingly decentralized activities to support genuine long-term transformation. So what are those activities?
Based on my latest research, here are the leading ways top leaders from the C-Suite all the way down to change champions in the trends are driving change, can drive more successful change, get access to proven results, and lead their companies into the future.
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The Types of Business Change Today
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Technological
Cultural
Structural
Process
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We’ve learned that digitally networked
organizations get outsized benefits
Source: McKinsey Social Technology Survey (3,000 firms)
25% average
bottom line
improvement
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The What:
Digital Business
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New Devices
The Evolution of Apps at Work
New Models of Work
Community-Centric
Open Collaboration
Non-Hierarchical
Organizations
Borderless Dynamic
Workforce
Wearables Internet of
Things
On-Demand
Micro Factories
(3D printing)
Enterprise
App Stores
Unified Information Streams,
Apps + Data Dashboards
Quantified
Enterprise
Sharing
Economy
Contextual
Applications
Workplace
Robots
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Digital is Wiping Out Companies Faster Than Ever
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Why Can’t Our Organization’s Change Fast Enough?
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The Outside World Has
Different Priorities. And It
Changes Faster Than Us.
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Our Leaders Core
Competency Lies in Their
Business, Not Digital.
2
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All Data Show: Leadership Driven Change is Fastest, Most Effective
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Though Certainly Not The Only Way
Source: State of Community Management, 2014
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Because It’s Hard if You’re Not One of the Digerati
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Source: MIT SMR Digital Transformation Survey
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And Leaders Are Largely Responsible for the Lack of Movement
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Source: MIT SMR Digital Transformation Survey
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What Can Leaders Do to Speed Digital Adaptation?
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Rewards Work to Drive Digital Transformation
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Reverse Mentoring Has a Growing Track Record
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And leaders are generally
open to it
Story of Bayer
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Establish Digital KPIs and Measure Them, Often
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Establish Digital Versions of These:
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Beyond ‘Not Invented Here’: Culture Change for Digital
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Leaders Must
Also Model The
Behavior They
Want to See
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Create a Properly Resourced Digital Change Program or CoE
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Though an Ongoing Digital/Social Transformation Process is Better
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But You Can’t Do It Alone: Everyone is in the Digital Division
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HR
Legal
Marketing
Sales IT
Ops
Customer Care
Product
Development
So Proactive Enable Them
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How to Proactively Enable Change Across the Organization
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Employee Incubators
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Finally, Aim Where The Pioneers Have Found Significant Value
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Source: Benefits of Digital Transformation, Raconteur, 2014
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Most Of All, Don’t Forget: It’s Still About People as Much as Tech
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Digital Transformation Is About a Bright Long Term Future Together
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