Gustometria permits you to measure and track customer and employee satisfaction in realtime. Not only does it bridge the offline and online worlds, but it allows you to adapt on the fly and analyze your results with sophisticated business intelligence reporting.

1. Reading Customer
Minds
March, 2009

2. “The three most important
things to measure in any
business are customer
satisfaction, employee
satisfaction and cash-flow.”
Jack Welch

3. Let’s face it...
Unsatisfied Customers go away and they
DON’T COME BACK
Apathetic Customers go away and they
DON’T COME BACK
Valuable Employees quit, go to work for
competitors, and COST BIG MONEY
…AND YOU NEVER KNOW WHY!!

4. Measuring Satisfaction...
It should be easy to:
Ask questions the right way
Ask all the right questions
Analyze all the answers and reach conclusions
Act on those conclusions

5. The truth of the matter...
It’s not that easy:
Traditional Methods just don’t work.
Consumers don’t want a college kid with a
clipboard bothering them.
Nobody fills out surveys on their own.
When you finally get results – it’s too late.
Printed surveys are rigid, un-customizable, and
expensive.
It’s easy to cheat.

6. “Gustometria”
is real time
measurement
of Customer
Satisfaction.

7. Benefits...
Gustometria enables you to:
Listen to ALL your clients in real time.
React immediately to product problems and poor
service perceptions.
Quickly and easily customize and change
questions to meet changing responses and gain
valuable market intelligence.
Receive profound analysis of the responses in the
form of high level business intelligence reports

8. The
Gustometer
Easy, intuitive and fun.
Touch screen.
So sophisticated you don’t
need a manual.

10. Leading Edge Consumer
Survey Technology

11. Is it Easy to
Use?

12. Survey Management
So sophisticated you don’t
need a manual.
You don’t need servers,
technicians or complicated
installations.

13. Online Analysis Tools

14. Online Analysis Tools

15. Online Analysis Tools

16. Online Analysis Tools

17. Direct Customer
Feedback

18. Will my
customers
participate?

19. Customer Participation...
YES! Follow our proven methods and you will:
Increase utilization significantly
Understand your employee and customer needs
and wants better
Lower your research and data gathering costs
exponentially
Manage in real time

20. Can the
System be
Cheated?

21. Cheating?
Employees may try to cheat the system but..
Our technology will catch the cheaters.
Cheating or “skuing” the system is very difficult
because the gustometers are in very public, high
traffic areas.
Any cheating that does get through will be
statistically insignificant due to high utilization
rates.

22. Is this solution
expensive?

23. Expensive?
NO!
Compared to your current costs
Compared to a newspaper ad
Compared to the cost of losing one single
customer... ABSOLUTELY NOT.
Considering the level of customization
Considering the robust reporting capabilities
…AND – you control it!!

24. Does anything
similar exist?

25. No one in the world...
Gustometria is an internationally unique product
designed and built in Spain.
It’s protected by international patent law.
As far as we know, there’s no alternative.

26. Engagement...
How we are engaged…
Small monthly fee.
We can outsource gustometers.
We can help you build great surveys.
We can facilitate integration projects.
We offer turnkey solutions customized to meet
your specific needs.

27. Who are we?
Company founded in 2004.
Technology developed by Intelligent Data Systems of
Valencia, Spain
Protected by International Patent Law
Offices in Orlando, Florida; Valencia and Alicante, Spain

28. Our customers...
Gustometria product placements in Mexico,
Jamaica, Dominican Republic, Italy and Spain.
Tremendous client diversity ranging from
Hospitality to Education to Healthcare and
beyond.
It doesn’t matter what you make, sell, or service;
Customer and Employee Satisfaction are critical
to success.

29. What they say about us...
“...using the gustometer, we’ve achieved two
important goals: we immediately know our
customer’s opinion and can react accordingly and
we’ve proven our great respect for the natural
environment.”
Abel Matutes Prats
CEO, Fiesta Hotel Group
(Hosteltur 23-06-2008)

31. You can keep on guessing...
or take the risk of finding out.
www.gustometria.com