Presentation delivered at University of Toronto on Nov 4th, 2011 for the Leaders of Tomorrow lecture series.

1. PERSONAL BRANDING

2. Hi,
I’m Dan Holowack

3. You have a personal brand.
Manage your brand, or it will manage you.

4. Perception is reality.

5. Become an Expert in 4 Weeks
• Join 2 or 3 related trade organizations
• Read 3 top selling books on your topic
• Give one free 3 hour seminar at the closest well-known university
• Give 2 free seminars at branches of two well-known big companies
such as AT&T or IBM
• Offer to write 1 or 2 articles for trade organizations
• Join a service that journalists use to find experts to quote for
articles
from “The 4-Hour Work Week” by Tim Ferriss

8. http://mashable.com/2011/10/26/xfactor-twitter-vote-
dm-direct-messages/
http://thenextweb.com/la/2011/10/31/mexican-soccer-team-
replaces-players-names-with-twitter-handles/

9. stories.twitter.com

10. http://mashable.com/2011/10/23/how-recruiters-use-
social-networks-to-screen-candidates-infographic/
How Recruiters Use Social Media
to Screen Candidates Mashable
“90% of recruiters and hiring managers have visited a potential
candidate’s profile on a social network as part of the screening process.
And a whopping 69% of recruiters have rejected a candidate based
on content found on his or her social networking profiles — an almost
equal proportion of recruiters (68%), though, have hired a
candidate based on his or her presence on those networks.”

11. http://iwannaworkatinstagram.com

12. http://blog.hartleybrody.com/2011/10/how-i-got-a-full-
time-job-with-a-tweet/
How I got a Job with a Tweet
Hartley Brody

14. +

15. Network = Power

16. Your home on the web.
http://about.me/dholowack

17. What’s your personal brand?

18. Be Human.
Be Professional.

20. Become an expert.

21. LinkedIn.

22. Keywords.
Relevant
content.

23. Build your connections.
The 24 hour window.

24. Groups etc.

25. Facebook.

26. Clean your timeline.
Today.

27. Check your privacy.

28. Twitter.

29. http://vimeo.com/30230936
Your Personal Online Brand
Mark Jeffries

30. Getting started with Twitter.

31. Follow.

32. use #hashtags

33. 95% helpful
5% selfish
from @michaelrlitt

34. Be active: Buffer http://bufferapp.com

35. Be helpful: InboxQ https://www.inboxq.com

36. Mission Control: Hootsuite http://hootsuite.com

38. Klout.

39. Keep up.
http://mashable.com/
@mashable
http://blog.bufferapp.com/
@bufferapp

40. What’s your brand?
Thank you. @dHolowack