1. Product Launching Presentation Clinique Mineral Translucent Spray Blusher Diana | Herni | Stephanie 11-7A

2. It is an offshoot of the Estee Lauder Company Clinique was established in 1968 Clinique was developed to capture the type of customer who is asking for a helpful program Clinique products are allergy tested and 100% fragrance free Company Profile

5. INSIDE Public Relations Consultantwas first set up in November 2002 in Jakarta Provide a complete range of public relations service Inside Public Relations Consultant has already formulated its vision, mission, and value We also has some valuable experiences PR Consultant

6. Objectives and Public To create awareness of Clinique Mineral Translucent Spray Blusher in consumers, community & opinion leaders by 25% by the end of March 2009. Public Demographic Female (business woman & housewife), 22-35 years, single or married, social grade: A-B, education: college or university Geodemographic Business women or housewives who live in Jakarta.

7. Newspapers : Kompas Magazines : Cosmopolitan Radio : 90.4 Cosmopolitan FM Television : O’Channel Media

8. Venue (BalaiSamudra) Foods & beverages Decoration & lighting Sound system Entertainer (Glenn Fredly) MC (Andhara Early) Invitation Press kit Goody bag GRAND TOTAL: Rp 462.825.000 Budget

9. Title : Mineralique Place : BalaiSamudra Jl. Boulevard Barat no. 1 KelapaGading Jakarta Utara Date : Saturday, 2 August 2008 Time : 17.30 till drop Program Information

10. Press Kit and Goody Bag Press kit will be including: Pen, exclusive notebook, and Clinique magazines Goody bag will be including: Pen, exclusive notebook, mug, watch keychain, and cosmetic purse

11. Photos Sketch of the place Clinique Mineral Translucent Spray Blusher

12. Decoration

13. The End