Whether you're conducting research for a well established product/service or a startup that hasn't fully penetrated the market yet, you're going to have to talk to past, current and potential customers, and the most efficient way to do that is to conduct remote one-on-one usability tests.

1. Remote
Usability Testing
Diane Loviglio
@dianeloviglio
General Assembly
March 18, 2013

2. Architecture & Anthropology
Startup Founder
UX Researcher
Startup Advisor

3. Gaining empathy for ...

4. What We’ll Be Learning Today
What is User Research?
Why do User Research?
When to do a Remote Usability Study
Recruiting Participants
- Remote Usability Techniques
- Tools for Desktop & Mobile
Conduct a Remote Usability Test

5. What is User Research?
Understanding past and current
behaviors in order to use them as a
proxy for future behaviors.

6. Why do User Research?
gain empathy
their motivations
their values
their needs
their behaviors

7. When to do Remote Usability Study?
* when you want to test a user interface
* when you want to watch the user’s cursor
* when you have a working prototype or live site
* when you don’t need the context of the users
environment to understand their behavior

8. Recruiting Participants

9. Recruiting Participants
Your own customers.

10. Recruiting Participants
Ethn.io

11. Remote Usability Techniques

12. Remote Usability Techniques
Get to know them
for a little bit.

13. Remote Usability Techniques
Give them one task.

14. Remote Usability Techniques
Then shut up!

15. Remote Usability Tools

16. Remote Usability Tools - Desktop
Google Hangout
google hangout - take
screenshot of me doing it
with and sss homepage
up.

17. Remote Usability Tools - Mobile
Hug your laptop.

18. Remote Usability Tools - Mobile
Reflection App

19. Conduct a Remote
Usability Test

20. Tell me a little bit about your style.
Is there anything you want to
improve on?
Great, with that in mind, why don’t
you try to get that help.
Go to www.ShareSomeStyle.com

21. Further Reading

22. Remote
Usability Testing
@dianeloviglio
diane.loviglio@gmail.com