What does it take to get your findings read, heard and acted upon while they are still relevant? How do you get the people who need to act on your research interested in your findings? How do you make your findings and reports more usable?

1. PRESENTING USABLE
RESEARCH RESULTS
Diane Loviglio
CEO & Co-founder of Share Some Style
UX Week 2013

2. ARCHITECTURE & ANTHROPOLOGY
STARTUP FOUNDER
UX RESEARCHER
STARTUP MENTOR
STARTUP FOUNDER

3. JENN DOWNS
UX RESEARCHER
MAILCHIMP

4. THE LAST 8 YEARS OF MY LIFE

5. WHAT’S THE HARDEST PART
ABOUT PRESENTING RESEARCH FOR YOU?

6. 2:00 - 2:30pm - intros, share examples of reports
2:30 - 3:00pm - rework your report
3:00 - 3:15pm - give feedback to partner, switch
3:15 - 3:30pm - show & tell
3:30 - 4:00pm - snack break
4:00 - 4:20pm - share non-report report ideas
4:20 - 4:45pm - interview each other, switch
4:45 - 5:00pm - make report
5:00 - 5:30pm - present to group
WHAT ARE WE TALKING ABOUT?

7. USABILITY FINDINGS EXAMPLE REPORT

8. Identity Account Manager Password Study Problem
Test which dialog box puts people more at
ease when signing into a site - regardless of
when they would have created a Firefox
Account.
Process
We recruited users who spent at least five
hours or more on the Internet a day and had
them think aloud as they went thru five
different sign-in interactive prototypes.
Solution
We found that using a fake password made
people feel safer, but confused them because
they couldn’t edit the password. We changed
the dialog to say “Share my email with
Amazon.com” instead of “Sign in to
Amazon.com” and then added an additional
“Enter your Firefox Password” screen that
appears after a specified time-out period, so
users still feel safe, but aren’t annoyed by
constantly entering their Firefox password.
https://wiki.mozilla.org/Identity
Diane Loviglio, Dan Mills,Alex Faaborg & Chris Howse
Sign in + Firefox Account Password
Share info with Specific Site
Sign in without Password Sign in with Fake Password

9. ETHNOGRAPHY FINDINGS EXAMPLE REPORT

10. saving for later
Here’s what we know about how people are
and what Firefox can do to support its users
brian groudan
mozilla user experience research
august 2012

11. finding a needlein a stack of needles
BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH

12. design principlesto guide our work
BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH

13. ready for you,
wherever you goPeople want their saves to be readily accessible on their device
of choice, wherever they are, whenever they need it. Saves
need to be offered in a form that is instantly usable.
BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH

14. Embraces
all inputsSaves are diverse, from articles to
videos to feeds. The system should
respect the natural shape of content
and easily accept exactly what
people want to save—nothing more,
nothing less.
BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH

15. builds
confidenceThe more information people save to a
system, the more valuable the system
becomes. People need to feel assured that
their saves will always exist in one place.
They want to be certain that they'll be able
to effortlessly find what they’re looking for
if the need arises.
BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH

16. Use it
however
or neverPeople want to keep their saved
information in a place that is flexible
enough to support a multitude of
things they might want to do with our
saved information later. It ultimately
allows people to use their information
however they want to, if at all.
BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH

17. Photo Heavy Storytelling Deck
1-page Executive Summary
Prescription from your Dr.
Recipe
12 Steps to Recovery
Any other ideas?
REWORK YOUR REPORT

18. STICKIES & FEEDBACK

19. SHOW & TELL

20. SNACK BREAK

21. NON-REPORT IDEAS FOR SHARING FINDINGS

22. Instead of wondering who really uses MailChimp, we can
ask more pointedly, “Who would use this feature?”
MAKE PERSONA POSTERS

23. MAKE PERSONA POSTERS

24. MAKE PERSONA POSTERS

25. MAKE DATA ACCESSIBLE 24/7 - EVERNOTE FOR BUSINESS

26. COMBINE ALL DATA IN ONE PLACE

27. MAKE YOUR DATA SEARCHABLE

28. BRING THE TEAM WITH YOU

29. DAILY EMAILS DURING FIELDWORK

30. MAKE DATA ACCESSIBLE 24/7 - VIMEO PLUS

31. CREATE OUTSIDE BUZZ - COMPANY BLOG

32. LET THE DATA TRICKLE IN - PRIVATE BLOG

33. UR WEEKLY EMAILS - WHAT’S NEW

34. IDEATE WITH THEM

35. IDEATE WITH THEM

36. deviceshow common is each type of
save on different devices
CONSUME
CLEAN UP
ORGANIZE
REUSE
SHARE
NOTHING
BRIAN GROUDAN · MOZILLA USER EXPERIENCE RESEARCH
SLIDES AS POSTERS

37. MAKE VIDEO CLIPS
TO SHOW THE CULTURE
TO GET A POINT ACROSS

38. HOST AN OPEN HOUSE IN YOUR WAR ROOM

39. SHARE RAW DATA IN PUBLIC PLACES

40. 1-ON-1 WITH THE CEO

41. DO YOUR WORK IN PUBLIC

42. Make persona posters
Make data accessible 24/7 - Evernote for Business
Combine all data in one place
Make your data searchable
Bring the team with you
Daily emails during fieldwork
Make data accessible 24/7 - Vimeo Plus
Create outside buzz - company blog
Let data trickle in - private blog
UR weekly emails - what’s new
Ideate with them
Slides as posters
Make video clips
Host an open house in your war room
Share raw data in public places
1-on-1 with the CEO
Do your work in public
NON-REPORT IDEAS FOR SHARING FINDINGS

43. WHICH ONES WILL YOU DO?

44. TELL ME ABOUT THE LAST DATE YOU WENT ON

45. PREP FOR PRESENTATIONS

46. A FEW PEOPLE PRESENT TO GROUP

47. PRESENTING USABLE
RESEARCH RESULTS
@dianeloviglio
diane@sharesomestyle.com
UX Week 2013