Gordon Borrell, Greg Harmon and Dick Larkin discuss findings from Borrell Associates' annual survey of small and medium sized advertisers to better understand where they are currently advertising and what changes they plan on making in their advertising spend.
One of the biggest gaps is in Mobile Marketing for SMBs. 85% said that they considered mobile to be important to their overall marketing, but only 19% are currently doing anything about it.
Newspapers continue to garner the lion's share of SMB ad dollars, but that number is dropping and an increasing rate.
85% said that they are advertising on Facebook. That's an enormous awareness of the social network.