CDRLive & CDRInsight,CDR Verileri ile Đs Zekası ve Kullanım Örnekleri
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CDRLive & CDRInsight
CDR Verileri ile Đş Zekası ve Kullanım Örnekleri
Bülent Ünsal – Đş Geliştirme Müdürü
2. How to Deploy a DW?
Oracle can provide;
Data Total Customer • DBA Support
• Tools
Warehouse Development
Data Based on a Data Model • Consulting Delivery of
Warehouse & Experience Oracle DW Experience
Data Prebuilt / Packaged • Ready Solution
Warehouse Solution
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 2
3. Prebuilt / Package Solution - Offering
• Oracle and LGR have collaborated to create a single,
packaged solution for Telco customers, delivering out-of-the-
box business benefits within a matter of weeks.
• AT&T experienced a 200% ROI in Year 1, Telstra achieved a
300% ROI – the question is, which network operator is next?
CDRinsight Logo on White
• The CDRlive-CDRinsight package includes all of the following:
• CDRlive Software • Hardware
• CDRinsight Software • Installation
• Oracle DB EE • Consulting
• Oracle Partitioning
• Oracle BI EE Plus
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 3
4. About LGR
• Supplier of the world’s leading, end-to-end Data
Warehouse and BI system for Telco operators
• Focus exclusively on the Telecommunications industry
• Leading partner of Oracle in telco
• End-to-end solution:
ETL DW BI
5. Background
• LGR is a leading Oracle partner for very large Data
Warehouses
• Invited to be a beta-tester of Exadata in 2007
• Based on results shown, LGR was featured in Larry
Ellison’s Keynote at Oracle OpenWorld 2008
• Currently working on numerous Exadata engagements
globally
• First Exadata install was True Move in Thailand (20M
subscribers)
6. G389719042005.jpg
The Champion
• Large production site
• DW – 2 x 310 TB usable (1.2
PB raw)
– Oracle 10g R2 RAC on HP
Superdome (HP-UX)
– Real time loading of 4 billion
rows per day (~50,000/sec)
– Supports up to 2,500 concurrent
users
– Simultaneous load-query
7. Apple iPhone®
– CDRlive behind the launch of the 2G and 3G
Apple iPhone®
– Ongoing reporting delivered to both AT&T and
Apple
8. Recognition and Awards
• Oracle Data Warehouse Architect of the
Year, 2008
– Hannes van Rooyen – Chief Architect, LGR
Telecommunications
• LGR featured in numerous media titles
9. What is CDRlive & CDRinsight?
CDRinsight Logo on White
• The world’s leading ETL, Data • Advanced BI architecture designed
Warehouse, Analysis and Reporting specifically for telecoms operators
system for telcos • Based on Oracle BI EE suite
• Focus is exclusively on telecoms • Jointly developed by LGR and Oracle
• ETL of all event records from switch • Leverages the advanced capabilities
to database of CDRlive to deliver real-time insight
• Integration of all supplementary to users in multiple business areas.
data (e.g. billing, HLR etc.)
• Specific modules for key business
units (e.g. marketing, network)
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 9
10. What is CDRlive & CDRinsight?
Extraction
Transformat Analysis
ion Data Reporting
Enrichment Warehouse Data Mining
Loading
ETL + DW + BI
CDRinsight Logo on White
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 10
11. Beyond just ETL
ETL
• Extraction and transformation of data
• All traffic types (Mobile, Fixed, IP, Multimedia etc.)
• All network types (GSM, GPRS, UMTS, CDMA, EVDO etc.)
• All network vendors (Ericsson, Nokia, Alcatel, Nortel etc.)
• Enrichment of data
• Profiling and summarization
• Pre database for downstream query optimization
• Loading into Oracle DW OCE
SS
PR
IME
L-T
REA
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 11
12. Extreme Oracle
DW
• Date Warehouse based on Oracle 10g/11g
• Includes RAC, Partitioning, Parallel query
• Built on Traditional or Oracle Exadata infrastructure
• Simultaneous, real-time loading and query
• Proven scaling to 300 TB +
HIGH
LY SCAL
ABLE
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 12
13. Intelligence delivered
BI
• CDRinsight
• BI with telco-specific data marts
• Dashboard-driven using Oracle BI EE
BI A
CCEL
ERAT
OR
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 13
14. Why Oracle? (An LGR
perspective)
• CDRlive integrates with ANY BI suite and
LGR customers use a range of BI tools
• LGR chose to partner with Oracle for BI
because:
– Oracle has a strong, dedicated focus on
telecoms
– Leverages the advantages of the Oracle DW
– Other BI products are in a state of flux – e.g.
BO, Cognos
– LGR has had a chance to independently review
all BI suites and has witnessed what works best
at its customers – and it is Oracle.
– Functionality
– Cost
16. Business Areas
Customer Service Analysis
IMEI Investigation
Consumer
KPIs -Customer Base
Traffic Overview -Usage
Churn and Growth -Roaming
Traffic by Tariff -Visitors
Traffic by Direction Corporate
New Products Under Focus -Customer Base
New Tariffs Under Focus -Usage
Handset Revenue
Handsets Manufacturer Breakdown
Handsets Model Breakdown
Handset Dropped Calls by State Cell Analysis
Handset Dropped Calls by Make Data Traffic
Handset Dropped Calls by Model Visitors
Handset Revenue Voice Traffic
Calls by MSISDN
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 16
17. User Communities
• The result is a multi-dimensional EDW
• Pre-configured for distinct user communities:
• Customer Management
• Product Management
• Network Engineering
• Customer Care
• Executive
• Detail on each of these user groups follows
• Dashboard examples are drawn directly from CDRinsight
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 17
18. Customer Management
• CDRlive & CDRinsight provide a detailed view of
subscribers base for better customer management
• Provides users with an in-depth view of:
• Customer base by demographics (age, gender, segment)
• Customer base by region/market
• Corporate/Consumer usage
• Pre-paid vs. Post-paid
• Customer Experience (by any indicator – e.g. dropped calls)
• Churn Prediction
• Customer profitability
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 18
23. Product Management
• CDRlive & CDRinsight provide a detailed view of:
• All devices on the network (by vendor, by type – e.g. GSM vs 3G)
• All services on the network (e.g. Mobile TV, PTT, GPS, MMS etc.)
• All data is usage-based and time-relevant
• This provides a clear understanding of the “when” and “why”
customers use particular products and services
• Detailed fault reporting (e.g. dropped calls) also provides
for accurate, continuous and measurable improvement of
products and services
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 23
24. Subscribers by device manufacturer
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 24
25. Subscribers by device model
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 25
28. Detailed Fault Reporting
Example shows a dropped call drill-
down – from state level to county
and ultimately mast level.
Drill downs can be performed using
the intuitive maps, or alternatively
through any of the variables
presented in the tables
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 28
29. Product Management – New Products
• CDRlive and CDRinsight are ideal for
the ongoing management of new
products and services
• Reports on:
• Uptake: Number of users
• Usage: Time and type of usage
• Faults: For improvement of new product/service
• CDRlive was the primary data source
managing the global launch of the
Apple iPhone
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 29
32. Network Engineering
• CDRlive & CDRinsight deliver critical information on
network performance and optimisation
• Provides engineers with an in-depth view of:
• Network usage and performance by network element
• Traffic demand (by region, by time of day etc.)
• Traffic type analysis (voice, data, SMS etc.)
• Route analysis
• Fault analysis
• Network comparisons (for carriers with more than one network)
• Visitor traffic
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 32
39. Customer Care
• CDRlive & CDRinsight deliver real time information to the
point of contact with customers
• Contact Centres
• Stores
• Typical subscriber look-up is < 5 seconds
• All information is delivered in one intuitive screen
• Customer details
• Handset
• Usage
• Faults
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 39
42. Executive Management
• A range of highly flexible dashboards provides executives
with a headline view of KPIs
• Subscriber growth
• Subscriber revenue
• Traffic volumes
• Usage patterns
• Churn
• etc.
• These dashboards can be adapted to reflect the KPI
summaries relevant to any network
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 42
46. CDRinsight Data-Mart
A comprehensive set of star-schemas
Handset Operator Cell
Market Feature Geometry
Time Network
Subscriber
Call Type Group
Cell Domain
Roaming Demographics
Cell Faults Revenue
Handset Tariff
Subscriber Network
Cell Usage Traffic Traffic
Service Customer
Provider
Customer Handsets Data Usage
Network Base Age
Provider
Subscriber Customer Handset
Growth Usage Drops
Visitors Roaming Commentary
Usage
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 46
47. CDRinsight Data-Mart
For example, perform Subscriber Traffic analysis across 7 dimensions
Handset Operator Cell
Market Feature Geometry
Time Network
Subscriber
Call Type Group
Cell Domain
Roaming Demographics
Cell Faults Revenue
Handset Tariff
Subscriber Network
Cell Usage Traffic Traffic
Service Customer
Provider
Customer Handsets Data Usage
Network Base Age
Provider
Subscriber Customer Handset
Growth Usage Drops
Visitors Roaming Commentary
Usage
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 47
48. Other User Communities
• CDRlive also provides highly specialised modules
and data mining for other specific users
• Marketing:
• Competitive analysis: A complete picture of all users on all
networks
• Marketing governance: Campaign Management, Loyalty
Schemes
• Finance
• Revenue Assurance: Directly linking usage to billing
• Fraud: Detection and prevention of fraud
• Interconnect: Reporting and reconciliation of interconnect
traffic
• Least cost Routing: Analysis of traffic patterns
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 48
49. The Key Benefits
• Delivering analysis across all network usage data (through CDRlive), thereby
driving more accurate and effective decision-making.
• Multi-functional architecture that meets the business needs of users from
multiple areas across the enterprise
• High flexibility, allowing users to both drill through to deeper analysis, drill out
to other data, and produce pixel-perfect reports without any dependence on IT
• High scalability, with the proven ability to meet the needs of any size network,
from a few thousand subscribers up to tens of millions.
• High extensibility, facilitating the rapid addition of new functionality and the
seamless integration into other enterprise applications
• Proven evolution and development within an global customer base, including
the extension to xDR functionality (any type of network usage – mobile, fixed-
line or IP)
Oracle Communications Oracle Confidential Monday, 09 November 2009 Page 49
