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Telecom Transformation Using SOA_2

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Telecom Transformation Using SOA_2

  1. 1. Telecom Transformation Using SOA Neil Sholay Director Telecom, EMEA Oracle Fusion Middleware
  2. 2. Transformation - The Shift to Service Platforms Legacy Approach Platform Approach Vertical Networks (single service) Horizontal Network (multi-services) Services Services Transport, Switching & Access Networks © 2009 Oracle Corporation
  3. 3. Transformation Is Essential For Innovation & Efficiency Transformation of the network and OSS/BSS is essential to overcome or reduce current limitations – Silo’d systems prevent cross enterprise processes – Product bundling & converged billing is difficult – Rising OPEX limits investment in new platforms and services, reducing the CSPs ability to compete – The cost & complexity of integration and service delivery increases time to market for new products and services – Difficult to adopt new comms technologies & models © 2009 Oracle Corporation
  4. 4. Lack of Integration Between Systems & Teams Results in Poor Experience for Customers • Two-thirds of telcos (65%) admitted that customers are unable to resolve queries by calling just one number • Over half (56%) conceded there was little or no integration between customer-facing teams and their systems • More than three-quarters of telcos (76%) currently don’t have the systems and processes to identify and retain customers reaching the end of their contracts • Only a third of telcos are able to make context-based recommendations to customers both online and in call centres • Telcos are failing to capitalise on an overwhelming consumer preference for web-based customer service Vanson Bourne Study : 45 Telecom Customer Mgnt Executives interviewed and 3,750 consumers across Western and Eastern Europe and the Middle East.
  5. 5. Key Principles of Next Gen Architectures • Buy don’t build -- Use of COTS Applications to reduce costs – Shift from home-grown development to COTS apps built on SOA – Telcos now working closely with Vendors to influence roadmaps and features • Pre-built, sustainable integrations – Pre-integration between OSS/BSS apps based upon extensible, SOA frameworks – Common data model, business objects, business services, User Interfaces and devt tools • Focus on fewer, best practice industry processes – Standardise on enterprise wide best practice processes e.g. Order to Cash – Processes can be modified – but are governed centrally • Integration through ‘Services’ – Everything ‘can’ be exposed as a service – apps, components, Infrastructure, processes, data, UIs… – An Enterprise wide SOA platform manages and governs Service Integration and QoS • Simplification…of tariffs, products, processes, platforms – Has a direct influence on speed, cost and complexity © 2009 Oracle Corporation
  6. 6. Architecture Pattern for Systems Transformation Applications Applications accessible accessible Presentation Layer Presentation Layer from Multi- from Multi- channels channels Separate Separate Business Business Process from Process from Component Component Implementation Implementation SOA Transform Layer SOA Transform Layer Use aaShared Use Shared Information Information (Systems, Processes, (Systems, Processes, Model Model Maximize the Services, Data) Services, Data) Maximize the usage of usage of COTS COTS (Commercial (Commercial Off The Off The Shelf) Shelf) Use aaSOA Use SOA Legacy Layer approach approach Grid Infrastructure © 2009 Oracle Corporation
  7. 7. Oracle AIA – Pre-Built NGOSS SOA • Reference Process Models Oracle Application Integration Architecture Provide foundation for understanding your business Best Practice Industry Processes • Pre-built Processes Connect across applications Pre-built Sustainable Integrations quickly • Enterprise Business Services Common Objects and Services Reduce the time to deploy and Open Standards Based Foundation change • Enterprise Business Objects Enable any application to plug Extensions Extensions Extensions Extensions into processes Customer Relationship Billing and Revenue Service Enterprise • Application Business Conn. Fulfillment Applications Management Management Svc. Application specific service translation and transformation
  8. 8. TMF NGOSS Compliant Pre-Built SOA AIA Content NGOSS Principles Reference Process Models Separation of • Task Level Models Business Process • Object Class Diagrams from Component Implementation • Service Definitions Blueprint Enterprise Objects Customer Shared • Logical Model Account Information • Industry Overlay Order Product Model • Expressed as XSD Process & Task Flows Common • Data Transformations Communications • Monitor & Control Infrastructure Enterprise Services Codified • Common CRUD Contract defined • Service Mediator interfaces Application Logic Transport HUB Billing OM Loosely Coupled • Business Function Distributed • Service API System CRM HCM SCM FIN © 2009 Oracle Corporation
  9. 9. Combining Architectural Approaches Presentation layer Craft Workshop Intelligent Offer Generation • Dynamic Telco 2.0 & Web 2.0 Product • Contextual Catalogue/Offers/Orders RIA, Communities, • Labour Social Networks User Generated Content & intensive Speed of Change Standardisation Communities Contact Management & Customer Service Assembly Line Enterprise Customer Intelligence • Automated SOA Customer Identity Mgnt & • Standardised Platform Security • Quick & Simple Rating Utility Apps Private Provisioning • Commodity Cloud Mediation • Static Grid & Charging & Billing • Clearly defined Virtualisation © 2009 Oracle Corporation
  10. 10. Conceptual Next Gen Comms Architecture User Interaction Channel Channel Channel Channel Channel Channel Channel Common Orchestration Access and Entitlement Common Orchestration Access and Entitlement Processes Composite / Industry Composite / Industry Processes Concept to Mkt. Order to Activate Notice to Settle Processes Common Processes Common Processes Lead to Close Trouble to Fix Campaign to Order Accrue to Redeem … Frameworks Industry Foundation Pack Industry Foundation Pack … IT Systems Communications Communications Financial Services Financial Services Other Other (Data and Services) (Data and Services) Common Foundation Pack (Data and Services) Integration Discovery Discovery Routing Routing Transformation Transformation Adaptation Adaptation Governance Governance Platforms ERP Siebel CRM BRM MAM Claims Finance Comms … Finance Comms Media OSM DRM Media Banking SCM UIM Ads Other Product Hub Horizontal Core Platform Vertical Core Systems Application Grid Application Grid Private Cloud Server Pool IT Infrastructure Storage Pool Virtualisation Virtualisation
  11. 11. Oracles Architectural Evolution Designed to Support Transformation
  12. 12. Oracle Fusion Middleware Communications Customers #1 SOA & Telecom Middleware Provider • 100 out of the top 100 Global Telcos run Oracle Database • 97 out of the top 100 Global Telcos run Oracle Fusion Middleware • 98 out of the top 100 Global Telcos run Oracle Applications © 2009 Oracle Corporation
  13. 13. 1. ŞĐFRE ORACLE