This document discusses the challenges of content distribution and promotion through organic channels alone. It notes declining organic reach on platforms and introduces content ads as an alternative paid distribution method. Content ads are described as native ads that deliver sponsored content in a relevant environment, and are shown to generate higher ROI than traditional display ads. The document promotes its service as a content distribution platform that can help marketers organize, format, promote, optimize and report on content ads to amplify their content's reach.
7. “The days of free organic reach are rapidly coming to an end. If you wouldn't spend
money behind it, then why do it? It's shouting into the wind without making a sound.
How many of us are guilty of being slaves to a calendar or posting cadence?”
— Julie Fleischer, Director Data, Content and Media, Kraft & Content Marketing Institute’s 2013 Content
Marketer of the Year
19. Todd Sawicki
CEO
todd@zemanta.com
As seen in:
Founded in 2007
Union Square Ventures Backed
40 Employees in New York, San Francisco, Seattle and Europe
Editor's Notes
TAS Comment (Jun 13) – Either Say “Your Partner…” or “Your Content Ad DSP…” saying “Your Content Ad DSP Partner…” is awkward
Comment for presenters: People have “Banner Blindness” – they have conditioned themselves to ignore banner ads
Slide Talking Points:
People go online primarily to view and share content – not look at ads
BH 6/12: Rok – please change “promote” to “scale” to match slide 18 - DONE